Analytics Plugins Archives

Custom Metrics in Google Analytics 4 (Explained)

Updated: March 23, 2025 by Editorial Team

How do you measure the unique interactions that matter most to your business? Google Analytics 4 (GA4) offers a variety of default metrics, but they don’t always cover everything you need. That’s where GA4 custom metrics come in. Google Analytics Custom metrics allow you to track specific user interactions, such as button clicks and scroll depth.

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

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GA4 Data Streams (An Ultimate Guide)

Updated: March 17, 2025 by Editorial Team

Are you struggling to track website and app data efficiently in GA4? With GA4 Data Streams, you can seamlessly combine data from different platforms into a single property, ensuring unified tracking.

In this article, you’ll learn everything about GA4 Data Streams, including what they are, their types, and why they’re essential for unified tracking across platforms. You’ll also get a step-by-step guide on setting them up, managing, and providing tips for troubleshooting common issues. Plus, we’ll explore how Analytify simplifies Google Analytics data streams management, making analytics easier for WordPress users.

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Google Analytics Scroll Depth Tracking (Explained)

Updated: February 28, 2025 by Editorial Team

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view.

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

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How to Setup Google Analytics Pageview Tracking? (2025)

Updated: March 25, 2025 by Editorial Team

Tracking Google Analytics pageview tracking is essential for understanding website traffic. Pageviews tell you how often users visit your site and which pages they find most engaging.

If you run a blog, an online store, or a business website, knowing your pageviews helps improve content, SEO, and user experience.

In this guide, we’ll show you how to track pageviews in Google Analytics 4 (GA4). We’ll also explain how to find pageviews in Google Analytics and how Analytify makes pageview tracking easy for WordPress users.

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How to Fix Google Tag Manager Preview Mode Not Working? (28 Ways)

Updated: February 22, 2025 by Editorial Team

Are you trying to test your tags, but the Google Tag Manager preview mode not working issue is stopping you? You’re not alone. Many users face this issue, which can be caused by anything from browser settings to incorrect GTM installation.

The GTM preview mode not working problem means you can’t see how your tags fire, making debugging a nightmare. If you’re asking, “Is Google Tag Manager debug mode working?” but seeing no results, don’t worry we’ve got you covered.

In this guide, we’ll explain how to fix Google Tag Manager Preview mode not working using multiple ways.

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Google Tag Manager Preview Mode (A Complete Guide)

Updated: February 22, 2025 by Editorial Team

Are you looking for a way to use Google Tag Manager Preview Mode? If so, here is the guide for you.

Google Tag Manager is a powerful tool for managing tracking codes and tags without modifying your website’s code. But before publishing any changes, it’s important to test them. This is where Google Tag Manager Preview Mode comes in.

GTM Preview Mode helps you check if your tags are firing correctly. It shows real-time data about events, triggers, and variables. This allows you to debug and fix issues before your changes go live.

In this guide, you will learn what GTM Preview Mode is, why it’s useful, how to enable and use it effectively, and what best practices for debugging are.

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Missing Demographic Data in Google Analytics 4? (10 Reasons)

Updated: February 22, 2025 by Editorial Team

Are you facing the issue of Google Analytics demographic data missing?

Demographic data in Google Analytics 4 provides invaluable insights into your website or app users, such as their age, gender, interests, and geographic location. However, you can sometimes encounter the frustrating issue of missing demographic data in Google Analytics.

If demographic analytics do not show up, several factors can contribute to these gaps in your data. Understanding why your GA4 demographic data is missing is important for ensuring your analytics setup is accurate and you’re not losing valuable insights.

In this article, we’ll explore the common reasons behind the problem of missing demographic data in Google Analytics 4 and provide practical solutions to fix it.

Whether it’s a simple configuration error or more complex data privacy concerns, we’ll guide you through troubleshooting and resolving these problems.

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Google Analytics 4 Channel Grouping (Explained)

Updated: March 1, 2025 by Editorial Team

Have you ever wondered where your website visitors are coming from? Google Analytics 4 channel grouping helps to understand your website traffic sources, which is crucial for effective marketing.

In this article, you will learn about the features of channel grouping in GA4, covering default and custom channel groupings, their limitations, and comparisons. You will also learn how to create custom groups and analyze reports in GA4 to optimize marketing strategies and maximize ROI.

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Demographics Reports in Google Analytics 4

Updated: February 22, 2025 by Editorial Team

Have you ever wondered who’s visiting your website? Are they young professionals, students, or retirees? Do more men or women browse your pages? What are their interests?

Google Analytics demographics and interest reporting help track who visits your website. GA4 reports break down details like age, gender, location, language, and interests. This data helps you understand your audience better. It allows them to create relevant content, ads, and offers.

Demographics in Google Analytics 4 work differently than in Universal Analytics. Many users find it tricky to enable these reports and get demographic data of website visitors in GA4.

That’s why we’ve put together this step-by-step guide to help you enable the Google Analytics demographics report and find and analyze your audience data.

By the end of this guide, you’ll know how to use Google Analytics demographics and interest reporting to understand your audience better, create targeted content, and enhance your marketing efforts.

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GA4 and Google Tag Manager Naming Conventions

Updated: February 22, 2025 by Editorial Team

How do GA4 and Google Tag Manager naming conventions help maintain an organized setup? Proper Google Analytics naming conventions ensure clarity, reduce errors, and make your tracking setup scalable.

This guide explores why Google Analytics and Google Tag Manager Naming Conventions are essential for efficient analytics management. It teaches best practices for naming tags, triggers, variables, and events in GTM and GA4 and provides clear, consistent reporting strategies.

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