Analytics Plugins Archives

How to Optimize Google Ads Campaigns (20 Tips for 2025)

Updated: June 11, 2025 by Editorial Team

Are you looking for the best ways to optimize Google Ads campaigns in 2025?

If you’re not seeing the results you expect, it might be time to rethink your approach. Google Ads remains one of the most powerful tools for driving traffic, but only if your campaigns are properly optimized. With the ever-evolving advertising landscape, staying ahead of the curve and refining your campaigns is essential for success.

Whether you’re looking to improve Google Ads campaign, reduce wasted spend, boost conversion rates, or increase your ROI, the right optimization strategy can make all the difference. In this article, we’ll share 20 actionable tips to help you optimize your Google Ads campaigns in 2025, ensuring you get the best performance and return on your ad spend.

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How to Track WordPress Author Performance in Google Analytics 4 (2025 Guide)

Updated: May 26, 2025 by Editorial Team

Want to track WordPress author performance and see which writers drive the most traffic and engagement?

In this article, we’ll discuss how to set up author tracking in Google Analytics 4 (GA4) to monitor the performance of individual authors on your WordPress site. You’ll learn the easiest plugin-based method using Analytify and a manual approach using GA4 custom dimensions.

This guide will help you learn how to easily view author-specific data like page views, bounce rates, and top-performing posts.

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Custom Metrics in Google Analytics 4 (Explained)

Updated: April 3, 2025 by Editorial Team

How do you measure the unique interactions that matter most to your business? Google Analytics 4 (GA4) offers a variety of default metrics, but they don’t always cover everything you need. That’s where GA4 custom metrics come in. Google Analytics Custom metrics allow you to track specific user interactions, such as button clicks and scroll depth.

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

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GA4 Data Streams (An Ultimate Guide)

Updated: March 17, 2025 by Editorial Team

Are you struggling to track website and app data efficiently in GA4? With GA4 Data Streams, you can seamlessly combine data from different platforms into a single property, ensuring unified tracking.

In this article, you’ll learn everything about GA4 Data Streams, including what they are, their types, and why they’re essential for unified tracking across platforms. You’ll also get a step-by-step guide on setting them up, managing, and providing tips for troubleshooting common issues. Plus, we’ll explore how Analytify simplifies Google Analytics data streams management, making analytics easier for WordPress users.

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Google Analytics Scroll Depth Tracking (Explained)

Updated: February 28, 2025 by Editorial Team

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view.

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

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How to Setup Google Analytics Pageview Tracking? (2025)

Updated: March 25, 2025 by Editorial Team

Tracking Google Analytics pageview tracking is essential for understanding website traffic. Pageviews tell you how often users visit your site and which pages they find most engaging.

If you run a blog, an online store, or a business website, knowing your pageviews helps improve content, SEO, and user experience.

In this guide, we’ll show you how to track pageviews in Google Analytics 4 (GA4). We’ll also explain how to find pageviews in Google Analytics and how Analytify makes pageview tracking easy for WordPress users.

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How to Fix Google Tag Manager Preview Mode Not Working? (28 Ways)

Updated: April 23, 2025 by Editorial Team

Are you trying to test your tags, but the Google Tag Manager preview mode not working issue is stopping you? You’re not alone. Many users face this issue, which can be caused by anything from browser settings to incorrect GTM installation.

The GTM preview mode not working problem means you can’t see how your tags fire, making debugging a nightmare. If you’re asking, “Is Google Tag Manager debug mode working?” but seeing no results, don’t worry we’ve got you covered.

In this guide, we’ll explain how to fix Google Tag Manager Preview mode not working using multiple ways.

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Google Tag Manager Preview Mode (A Complete Guide)

Updated: March 27, 2025 by Editorial Team

Are you looking for a way to use Google Tag Manager Preview Mode? If so, here is the guide for you.

Google Tag Manager is a powerful tool for managing tracking codes and tags without modifying your website’s code. But before publishing any changes, it’s important to test them. This is where Google Tag Manager Preview Mode comes in.

GTM Preview Mode helps you check if your tags are firing correctly. It shows real-time data about events, triggers, and variables. This allows you to debug and fix issues before your changes go live.

In this guide, you will learn what GTM Preview Mode is, why it’s useful, how to enable and use it effectively, and what best practices for debugging are.

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Missing Demographic Data in Google Analytics 4? (10 Reasons)

Updated: February 22, 2025 by Editorial Team

Are you facing the issue of Google Analytics demographic data missing?

Demographic data in Google Analytics 4 provides invaluable insights into your website or app users, such as their age, gender, interests, and geographic location. However, you can sometimes encounter the frustrating issue of missing demographic data in Google Analytics.

If demographic analytics do not show up, several factors can contribute to these gaps in your data. Understanding why your GA4 demographic data is missing is important for ensuring your analytics setup is accurate and you’re not losing valuable insights.

In this article, we’ll explore the common reasons behind the problem of missing demographic data in Google Analytics 4 and provide practical solutions to fix it.

Whether it’s a simple configuration error or more complex data privacy concerns, we’ll guide you through troubleshooting and resolving these problems.

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Google Analytics 4 Channel Grouping (Explained)

Updated: March 1, 2025 by Editorial Team

Have you ever wondered where your website visitors are coming from? Google Analytics 4 channel grouping helps to understand your website traffic sources, which is crucial for effective marketing.

In this article, you will learn about the features of channel grouping in GA4, covering default and custom channel groupings, their limitations, and comparisons. You will also learn how to create custom groups and analyze reports in GA4 to optimize marketing strategies and maximize ROI.

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