Google Ads Archives

Google Ads Certification Study Guide: Exams, Benefits & Credentials (2025)

Updated: October 9, 2025 by Editorial Team

Google Ads Certification Study Guide is your roadmap to gaining the skills and credentials necessary to become a Google Ads expert.

Whether you are starting your digital marketing journey or looking to enhance your existing skills, getting certified in Google Ads can significantly improve your career prospects. This certification helps you to effectively create, manage, and optimize Google Ads campaigns for better results.

In this guide, I’ll explain everything you need to know about the Google Ads Certification guide, from the types of certifications you can earn to the steps for preparing for the exams.

I’ll also discuss how Google Ad Manager certification can enhance your professional opportunities, and how you can use Analytify to track and optimize your Google Ads performance once you’re certified.

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Google Ads vs Google Analytics (Conversion Tracking)

Updated: October 14, 2025 by Editorial Team

Confused about where to track your conversions, Google Ads vs Google Analytics?

Google Ads focuses on tracking comprehensive conversions directly from ad clicks. Google Analytics (GA4) provides a view of how users interact with your website across multiple traffic sources.

Understanding how these tools work together (and how they differ) can help you avoid reporting confusion and make better budget decisions.

In this guide, I will cover Google Ads vs Google Analytics conversions. You’ll learn what Google Ads conversion tracking is and how GA4 handles conversion tracking differently. We will discuss the major differences between Google Analytics vs Google Ads. We’ll also explain how Analytify simplifies the process by bringing data from both tools into one easy-to-use WordPress dashboard.

Let’s get started!

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How to Improve CTR in Google Ads (9 Proven Ways)

Updated: October 2, 2025 by Editorial Team

If you’re running Google Ads campaigns, you’ve probably heard the term CTR (Click-Through Rate). But do you know how to improve CTR in Google Ads and why it’s so important for your success?

Advertising Click-through rate (CTR) is one of the most important metrics for measuring how well your ads are performing. It tells you how often people click on your ads after seeing them, giving you insight into how well your ads are connecting with your audience. A higher CTR means more clicks, which can lead to better visibility, higher quality scores, and improved campaign performance.

If you want to get the most out of your advertising budget and increase your return on investment (ROI), you must increase CTR on Google Ads. However, this isn’t always easy. Many factors affect CTR, including the quality of your ad copy, the relevance of your keywords, and the user experience on your landing page.

In this blog, I’ll explain how to improve CTR in Google Ads. We’ll cover the strategies to maximize CTR on Google Ads, practical tips, from refining your ad copy to optimizing your landing pages and using advanced targeting techniques, to help you boost your Google Ads performance.

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How to Become a Google Ads Specialist in 2025 (Quick Tips)

Updated: September 30, 2025 by Editorial Team

Have you ever thought about becoming a Google Ads specialist in 2025?

With more and more businesses fighting for attention online, there’s a huge demand for people who know how to make Google Ads work.

Whether you’re looking to level up your career or help a business grow, becoming an advertising specialist can really set you apart.

An online ads expert doesn’t just create ads; they use data to make sure those ads actually work. The job is all about setting up campaigns, checking how well they’re doing, and making improvements to get the best results.

In this article, I’ll show you how to build the skills to become a Google Ads advertising expert, including tips on tracking conversions and using key events to improve your ad performance.

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Best Strategies for Retargeting without Cookies (2025)

Updated: September 22, 2025 by Editorial Team

Cookies help show you relevant ads by tracking your browsing. This common tactic, often known as retargeting, helps to remind past visitors about products.

But, is it possible to achieve retargeting without cookies in 2025?

The answer is YES!

Retargeting without cookies is a privacy-first promotion strategy that uses first-party data, contextual signals, and AI-powered predictions to re-engage website visitors. This is done by replacing traditional third-party cookie tracking.

The digital marketing world is evolving in 2025. With the outdated practice of third-party cookies, marketers must adopt new, privacy-first strategies that will keep their retargeting campaigns effective.

This is why in this comprehensive guide, I will explain the top cookieless retargeting strategies. I have provided a step-by-step framework for setting them up in Google Analytics 4 (GA4) as well. Let’s begin!

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How to Use AI in Advertising (Complete Guide 2025)

Updated: September 22, 2025 by Adnan

AI in advertising is no longer a futuristic vision. It is the present. It is the reason that is driving the most successful and efficient marketing campaigns today.

Brands that utilize artificial intelligence advertising tools are leaving their competitors behind. They are achieving higher ROI, engaging audiences more deeply, and increasing their efforts like never before.

In this complete guide, we will show you how to use AI in advertising. We will explore real-world AI in advertising examples, break down the benefits, and provide a clear path to get started.

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A Complete Guide to PPC Competitor Analysis (2025)

Updated: July 29, 2025 by Editorial Team

Are you conducting a proper PPC competitor analysis? In the world of digital marketing, staying ahead of your competitors is key to running successful PPC campaigns. By analyzing your competitors’ strategies, you can identify their strengths, discover gaps, and improve your own approach.

In this guide, we’ll explore what PPC competitor analysis is, why it’s important, and how you can use it to refine your campaigns.

Let’s see how to analyze a PPC competitor!

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Best Strategies for Google Ads Budgeting (2025)

Updated: July 19, 2025 by Editorial Team

Are you struggling to make the most out of your Google Ads budget? Many advertisers face the challenge of managing their ad spend while trying to achieve their goals.

Google Ads budget management is crucial for running successful campaigns without overspending. With the right budgeting strategies, you can ensure your ad budget works hard for you. Whether you’re aiming for more sales, leads, or brand awareness, understanding how to set a proper budget will help you achieve your goals.

In this article, we’ll discuss Google Ads budget best practices to help you optimize your ad spend.

Let’s explore how to manage Ad spend more efficiently in 2025.

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A Complete Google Ads Tutorial (Updated 2025)

Updated: July 19, 2025 by Editorial Team

Looking to boost your business’s online presence? A Google Ads tutorial is the perfect thing to start! Google Ads is one of the most powerful ways for reaching potential customers, but knowing how to set it up and make the most of its features can be tricky.

In this complete Google Ads tutorial, you’ll learn everything you need to know to set up, manage, and optimize your Google Ads campaigns in 2025. Plus, you’ll learn how to use Google Analytics 4 and Analytify to track and optimize your performance in real-time.

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