GTM Archives - Analytify

A-Z Google Tag Manager Glossary (2025)

Updated: June 16, 2025 by Editorial Team

Are you looking for a comprehensive Google Tag Manager glossary that’s neither overwhelming nor confusing?

You’re not alone. Understanding the Google Tag Manager terms and definitions is essential for success in today’s analytics and digital marketing world.

Google Tag Manager (GTM) is a powerful tool that enables marketers, analysts, and developers to manage tracking codes called tags on their website or app without requiring direct code modifications.

But to use GTM effectively, you need to know the terms in GTM. That’s where this GTM glossary comes in. Understanding the Google Tag Manager definitions, terms, and core terminology helps eliminate confusion and enables cleaner, more efficient tag setups.

In this guide, we’ll explore all the key GTM definitions, explain their functions, and offer examples.

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8 Best Google Tag Manager Alternatives in 2025

Updated: June 17, 2025 by Editorial Team

Looking for the best Google Tag Manager alternatives in 2025?

If GTM feels too complex or overwhelming, you’re not alone. Many website owners, marketers, and beginners are exploring easier and more beginner-friendly alternatives to Google Tag Manager.

While GTM is powerful, its technical setup and privacy concerns can make it a challenge, particularly for those new to it. Luckily, there are several GTM alternatives for beginners that simplify tracking.

In this guide, we’ll explore the top alternatives to Google Tag Manager, including Analytify, for easy tag management that you can consider for a more streamlined analytics setup in 2025.

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20+ Common Google Tag Manager Mistakes to Avoid (2025)

Updated: May 6, 2025 by Editorial Team

Are you making Google Tag Manager mistakes without even realizing it? If yes, here is a guide to help you avoid those mistakes.

Google Tag Manager (GTM) is a powerful tool, but even experienced marketers can make small mistakes with GTM that lead to significant tracking issues. From misfired tags to messy containers and inaccurate event setups, these common GTM mistakes can distort your data and result in missed opportunities.

In this guide, we’ll discuss the most frequent Google Tag Manager mistakes and how to avoid and fix them.

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How to Set Up Ecommerce Tracking with Google Tag Manager

Updated: May 6, 2025 by Editorial Team

Are you facing challenges in setting up ecommerce tracking with Google Tag Manager for your online store? Setting up ecommerce tracking with GTM might seem like a tough job, especially with all the tags, triggers, and variables involved. But with the proper setup, you can easily track how users interact with your store, from product views to successful purchases.

In this guide, you’ll learn what ecommerce tracking with Google Tag Manager is, and how it works with GA4. We will also explore common issues and fixes in Google Tag Manager ecommerce tracking, and discover how plugins like Analytify make things even easier for WooCommerce and EDD users.

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GTAG vs Google Tag Manager (Detailed Guide)

Updated: April 21, 2025 by Editorial Team

Are you confused about whether to use GTag or GTM to track analytics on your website? Both tools are designed by Google and are used to track user behavior and website activity, but they work in different ways.

In this article, we’ll discuss GTag vs Google Tag Manager in simple terms, explaining what they are, how they work, and when to use each. We will also compare their pros and cons, learn which option best suits your website, and discover how Analytify can simplify your tracking.

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GTM Custom JavaScript Variable (Explained 2025)

Updated: April 14, 2025 by Editorial Team

Are you struggling to track custom interactions in Google Tag Manager (GTM)? While GTM provides built-in variables, sometimes you need more flexibility to capture specific data points or manipulate values dynamically. This is where GTM Custom JavaScript Variables come in. These user-defined functions allow you to extract data, modify event parameters, and enhance your tracking capabilities beyond GTM’s default settings.

In this article, you’ll learn what a GTM Custom JavaScript Variable is, how to create one in GTM, best practices for implementation, and how to troubleshoot common issues. Plus, we’ll explore how Analytify simplifies tracking with automated event monitoring and real-time analytics.

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15 Most Common Enhanced Ecommerce Mistakes (2025)

Updated: April 14, 2025 by Editorial Team

Are you making Enhanced Ecommerce mistakes affecting your data accuracy and decision-making? Enhanced Ecommerce via Google Tag Manager (GTM) allows you to track a wide range of user interactions, from product impressions to purchases. Even minor errors in implementation can lead to incomplete or incorrect data, which ultimately impacts your ability to optimize your ecommerce site.

In this blog, we’ll explore the most common Enhanced Ecommerce mistakes often occurring during GTM and GA4 implementation. We’ll also discuss how these ecommerce mistakes in GTM and GA4 can impact your ability to collect reliable data, and share best practices to help you avoid these errors.

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Where to Insert Google Tag Manager Code? (2025)

Updated: April 5, 2025 by Editorial Team

Where should you place the Google Tag Manager code for the best results? The GTM script placement affects tracking accuracy, page speed, and overall website performance. In this guide, we’ll explore the best GTM code placement based on Google’s recommendations.

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Google Tag Manager ID (Explained 2025)

Updated: March 26, 2025 by Editorial Team

Are you looking to understand your GTM ID?

Google Tag Manager (GTM) helps manage and deploy marketing tags, such as Google Analytics, Facebook Pixel, and more, without modifying the website’s code.

Your GTM account provides you an ID that is a key element in using Google Tag Manager. This ID is a unique identifier for your GTM container and is essential for setting up and using GTM properly.

In this blog, we’ll explain what is Google Tag Manager ID, why it’s important, and guide you through the process of how to find it quickly and easily.

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Google Tag Manager Custom Event Trigger (Explained)

Updated: April 21, 2025 by Editorial Team

Have you ever needed to track specific user actions on your website that GTM doesn’t capture by default? That’s where Google Tag Manager Custom Event Trigger comes in, allowing you to track unique interactions like form submissions, button clicks, or video plays with the GTM data layer.

In this article, you’ll learn what a Custom Event Trigger is and how it works, along with step-by-step instructions to set up a GTM custom event trigger. We will also cover common use cases, best practices, troubleshooting tips, and ways to improve website tracking accuracy.

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