GTM Archives - Analytify

GTM Custom JavaScript Variable (Explained 2025)

Updated: April 14, 2025 by Editorial Team

Are you struggling to track custom interactions in Google Tag Manager (GTM)? While GTM provides built-in variables, sometimes you need more flexibility to capture specific data points or manipulate values dynamically. This is where GTM Custom JavaScript Variables come in. These user-defined functions allow you to extract data, modify event parameters, and enhance your tracking capabilities beyond GTM’s default settings.

In this article, you’ll learn what a GTM Custom JavaScript Variable is, how to create one in GTM, best practices for implementation, and how to troubleshoot common issues. Plus, we’ll explore how Analytify simplifies tracking with automated event monitoring and real-time analytics.

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15 Most Common Enhanced Ecommerce Mistakes (2025)

Updated: April 14, 2025 by Editorial Team

Are you making Enhanced Ecommerce mistakes affecting your data accuracy and decision-making? Enhanced Ecommerce via Google Tag Manager (GTM) allows you to track a wide range of user interactions, from product impressions to purchases. Even minor errors in implementation can lead to incomplete or incorrect data, which ultimately impacts your ability to optimize your ecommerce site.

In this blog, we’ll explore the most common Enhanced Ecommerce mistakes often occurring during GTM and GA4 implementation. We’ll also discuss how these ecommerce mistakes in GTM and GA4 can impact your ability to collect reliable data, and share best practices to help you avoid these errors.

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Where to Insert Google Tag Manager Code? (2025)

Updated: April 5, 2025 by Editorial Team

Where should you place the Google Tag Manager code for the best results? The GTM script placement affects tracking accuracy, page speed, and overall website performance. In this guide, we’ll explore the best GTM code placement based on Google’s recommendations.

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Google Tag Manager ID (Explained 2025)

Updated: March 26, 2025 by Editorial Team

Are you looking to understand your GTM ID?

Google Tag Manager (GTM) helps manage and deploy marketing tags, such as Google Analytics, Facebook Pixel, and more, without modifying the website’s code.

Your GTM account provides you an ID that is a key element in using Google Tag Manager. This ID is a unique identifier for your GTM container and is essential for setting up and using GTM properly.

In this blog, we’ll explain what is Google Tag Manager ID, why it’s important, and guide you through the process of how to find it quickly and easily.

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Google Tag Manager Custom Event Trigger (Explained)

Updated: March 10, 2025 by Editorial Team

Have you ever needed to track specific user actions on your website that GTM doesn’t capture by default? That’s where Google Tag Manager Custom Event Trigger comes in, allowing you to track unique interactions like form submissions, button clicks, or video plays with the GTM data layer.

In this article, you’ll learn what a Custom Event Trigger is and how it works, along with step-by-step instructions to set up a GTM custom event trigger. We will also cover common use cases, best practices, troubleshooting tips, and ways to improve website tracking accuracy.

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How to Fix Google Tag Manager Preview Mode Not Working? (28 Ways)

Updated: March 26, 2025 by Editorial Team

Are you trying to test your tags, but the Google Tag Manager preview mode not working issue is stopping you? You’re not alone. Many users face this issue, which can be caused by anything from browser settings to incorrect GTM installation.

The GTM preview mode not working problem means you can’t see how your tags fire, making debugging a nightmare. If you’re asking, “Is Google Tag Manager debug mode working?” but seeing no results, don’t worry we’ve got you covered.

In this guide, we’ll explain how to fix Google Tag Manager Preview mode not working using multiple ways.

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