We’re excited to roll out Analytify 7.0, a new update featuring performance upgrades, enhanced WooCommerce reporting, UI improvements, and several new user-friendly features. Whether you’re using the free version or have access to Analytify Pro, this release makes your analytics cleaner, easier to manage, and more flexible.
Let’s discuss the key features and highlights in this release.
Continue reading “Introducing Analytify 7.0 (New Features & Enhacements)”
Have you ever wondered how to track button clicks in Google Tag Manager?
Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking comes in.
With GTM, you can easily capture user interactions and send this data straight into Google Analytics. For marketers, this means better insights into CTA performance, user engagement, and conversion rates.
In this guide, I will show you the GTM button click tracking setup, from enabling triggers and variables to sending events into GA4. We’ll also cover Debugging testing tips, best practices, and a simpler alternative with Analytify for WordPress users.
Let’s get started!
Continue reading “Tracking Button Clicks with Google Tag Manager (2025 Guide)”
Digital PR for link building is gaining some serious traction.
Many marketers find it works exceptionally well for earning authoritative backlinks today.
So, what is digital PR link building? What does this term mean?
Essentially, Digital PR link building is a strategy to earn backlinks by generating media coverage in reputable media outlets.
In this article, I’ll share with you the best digital PR link building services available in 2025. Each agency brings distinct strengths to the table, and all of them maintain a solid reputation for delivering consistent value.
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Every click, every visit, and every purchase on your website tells a story. But if you’ve ever tried to read that story in Google Analytics 4 (GA4), you know GA4 is incredibly powerful, but it lacks customizable dashboards. That’s why Google Analytics 4 and Looker Studio integration are helpful. They work together to show what’s happening on your website or app. And, you can customize the dashboard as per your needs.
The GA4 and Looker Studio integration lets you use GA4 data in Looker Studio to build visualization reports that show how users behave, what works, and what needs improvement.
In this guide, I’ll show you how to integrate GA4 with Looker Studio, create Google Analytics 4 Looker Studio dashboards, utilize metrics from GA4, and even create your own GA4 Looker Studio reports to gain a deeper understanding of your data.
Continue reading “Google Analytics 4 and Looker Studio: Unified Analytics for 2025”
Cookies help show you relevant ads by tracking your browsing. This common tactic, often known as retargeting, helps to remind past visitors about products.
But, is it possible to achieve retargeting without cookies in 2025?
The answer is YES!
Retargeting without cookies is a privacy-first promotion strategy that uses first-party data, contextual signals, and AI-powered predictions to re-engage website visitors. This is done by replacing traditional third-party cookie tracking.
The digital marketing world is evolving in 2025. With the outdated practice of third-party cookies, marketers must adopt new, privacy-first strategies that will keep their retargeting campaigns effective.
This is why in this comprehensive guide, I will explain the top cookieless retargeting strategies. I have provided a step-by-step framework for setting them up in Google Analytics 4 (GA4) as well. Let’s begin!
Continue reading “Best Strategies for Retargeting without Cookies (2025)”
Are you struggling to see what visitors are reading on your site? Understanding how users interact with your content is key to growth. This is why Google Analytics 4 (GA4) offers an efficient solution: funnel analysis for content engagement.
Unlike old metrics like bounce rate, GA4 funnels map the user journey on your site. They show you where readers stay and where they leave. In this guide, I will explain how to set up, analyze, and implement GA4 funnels to boost your content’s performance.
Continue reading “Analyzing Content Engagement with Google Analytics 4 Funnels (2025 Edition)”
Have you ever wondered what makes a Marketing KPI dashboard essential for tracking performance?
Today’s businesses can’t afford to guess when it comes to marketing success. A well-structured dashboard pulls together traffic, conversions, ROI, and other vital metrics into a single view.
A Marketing KPI dashboard is important because it makes reporting easier, helps spot trends, and keeps the team focused on the same goals.
In this guide, we’ll explore why Marketing KPI dashboards matter, the benefits they bring, and dashboard best practices every marketer should follow. You’ll also learn the 13 essential keys to building a dashboard that works, and how tools like Analytify make marketing KPI reporting effortless.
Let’s get started!
Continue reading “13 Keys to Creating a Perfect Marketing KPI Dashboard”
In 2025, more and more websites are moving away from using cookies to track their visitors. But why? Cookies are small pieces of information that websites store on your computer to help them remember things about you, like what’s in your shopping cart or which pages you’ve visited.
However, some people are worried that cookies are not always good for privacy. That’s why Google Analytics 4 is now using a GA4 cookieless tracking system. This means websites can still track things like how many people visit, what they click on, and how long they stay on a page, without using cookies to store personal data.
In this guide, I will show you how to set up cookieless tracking in Google Analytics 4 to keep your website tracking accurate while respecting privacy rules.
However, you can still know what’s happening on your website, but in a more privacy-friendly way!
Continue reading “How to Set Up Cookieless Tracking in Google Analytics (2025 Guide)”
What makes Advanced Google Analytics in GA4 so important for you in 2025?
Relying only on basic reports is no longer enough. Advanced Google Analytics (GA4) introduces features that go beyond standard tracking and give you more meaningful GA4 insights and analytics.
With Advanced Google Analytics features, such as GA4 predictive metrics, GA4 explorations, and custom reports, you can not only track your traffic behavior but also predict outcomes. This capability helps you adjust your marketing strategies accordingly.
In this guide, I’ll explain to you the key GA4 advanced features you need to know in 2025. I’ll also share practical strategies to help you make the most of these features, as well as how tools like Analytify bring advanced tracking directly into WordPress.
Let’s get started!
Continue reading “Advanced Google Analytics: Key Features and Strategies for 2025”
PPC Bidding Strategies can make or break your digital marketing campaigns. Whether you’re a business owner, marketer, or PPC manager, choosing the right bidding strategy is important for getting the most out of your advertising budget.
Sometimes your PPC ads don’t show enough because your bid is too low, or you end up spending too much with no results. So it makes running ads a bit confusing.
In this guide, I’ll explain the different PPC bidding strategies, how to pick the right one for your goals, and some advanced tips for 2025.
Moreover, I’ll show you how Analytify can help you track and improve your bidding strategies right from your WordPress dashboard.
Continue reading “How to Master PPC Bidding Strategies (2025 Guide)”
Are your PPC ads getting clicks but not conversions? If so, then I want you to know that a low PPC conversion rate is a common challenge that exhausts budgets and frustrates marketers.
Your PPC conversion rate is the top metric for measuring the campaign’s success. It reveals to you what percentage of people who click your ad complete a desired action. This action could include making a purchase or signing up for a newsletter.
A decent PPC conversion rate means higher ROI, more efficient ad spend, and happier clients or stakeholders. In this guide, I will explain how to improve your PPC conversion rate, how to calculate your own PPC conversion rate, and what a decent conversion rate is.
Continue reading “How to Boost PPC Conversion Rates (10 Best Tips for 2025)”