Are you looking to understand your GTM ID?
Google Tag Manager (GTM) helps manage and deploy marketing tags, such as Google Analytics, Facebook Pixel, and more, without modifying the website’s code.
Your GTM account provides you an ID that is a key element in using Google Tag Manager. This ID is a unique identifier for your GTM container and is essential for setting up and using GTM properly.
In this blog, we’ll explain what is Google Tag Manager ID, why it’s important, and guide you through the process of how to find it quickly and easily.
Table of Contents:
What is Google Tag Manager ID?
The Google Tag Manager ID is a unique identifier assigned to each container created in Google Tag Manager. This ID is critical because it tells Google Tag Manager which container to load on a website, allowing it to trigger the right tags, set the right variables, and activate the correct triggers for the page.
This ID is used across various platforms, ensuring that your website’s tags function properly. Without this unique ID, GTM wouldn’t be able to recognize and deploy the correct tags for your site.
Why Do You Need Google Tag Manager ID?
The Google Tag Manager ID is necessary for effectively using GTM on your website. It acts as a unique identifier for your Google Tag Manager container, ensuring that the correct tags are triggered at the right time.
Here’s why you need your ID from GTM:
- Tag Management: GTM allows you to manage all your website tags in one place. This ID links your tags, triggers, and variables to a specific container, making it easier to deploy and maintain tracking codes.
- Troubleshooting: If you run into any issues with your tags not firing, knowing your ID helps you troubleshoot. It’s often the first thing you’ll check to make sure your GTM container is correctly implemented.
- Multiple Containers: If you manage several websites, each website will have its own Google Tag Manager container with a unique ID. This helps keep your tags organized and ensures each website is using the correct tags.
The GTM Container ID is essential for both setting up and maintaining your tags, especially if you’re running multiple tags across different websites.
How to Find Google Tag Manager ID
Finding the tracking id in GTM is very simple. Whether you already have a GTM account or you’re just getting started, here’s how to locate the GTM Container ID.
1. If You Already Have a GTM Account
- Log in to your Google Tag Manager account.
- Open the container for which you need the ID.
- In the top right corner of the container dashboard, next to the “Submit” and “Preview” buttons, you’ll see a text starting with GTM- followed by a unique string of letters and numbers. That’s your ID for tracking.
- You can also find the GTM ID in the container’s code snippet. Clicking on the GTM ID will open a popup displaying the same ID.
2. If You Don’t Have a GTM Account Yet
- Go to the Google Tag Manager website and click on “Create Account”.
- Use your existing Google account to log in.
- After setting up your account, you will create a container for your website or app.
- During the container setup, you will be provided with the GTM ID. It will look like GTM-XXXXXX.
Once you have the GTM ID, you can copy it and use it as needed for your website or app.
How to Retrieve Google Tag Manager ID from an Existing Website
If you are working with a website that already has Google Tag Manager set up and need to find the Container ID, there are a few simple methods you can use.
1. Inspect the Website’s Source Code
- Open the website in your browser.
- Right-click anywhere on the page and select “View Page Source” (or press CTRL + U).
- Use your browser’s search function (press CTRL + F or CMD + F) and search for GTM-.
- You should find a string like GTM-XXXXXX, which is the ID.
3. Copy the GTM ID for use.
2. Use Chrome Developer Tools
- Open the website in Google Chrome.
- Right-click and select Inspect or press CTRL + Shift + I.
- In the Developer Tools window, go to the Network tab.
- Refresh the page (press F5).
- In the search bar of the Network tab, type gtm.
- Look for a line containing gtm.js?id=GTM-XXXXXX. This is the GTM ID you are looking for.
These methods help you quickly find the ID without needing access to the GTM account.
Maximize Your Google Tag Manager Data with Analytify
Join 50,000+ beginners & professionals who use Analytify to simplify their Google Analytics!
As you manage your website’s tags using Google Tag Manager, tracking and analyzing the performance of those tags and other user behaviors is equally important. This is where Analytify comes in.
Analytify is a powerful Google Analytics plugin that simplifies Google Analytics data and presents it in a user-friendly way. With Analytify, you can track your website’s performance and gain valuable insights directly from your WordPress dashboard. Whether you’re managing tags through GTM or implementing custom tags, Analytify makes it easier to interpret the data and adjust your strategies accordingly.
Here’s how Analytify can enhance your Google Tag Manager setup:
- Easy Integration with Google Analytics: If you’re using GTM to manage your tags, Analytify automatically connects your website’s Google Analytics account. This means you can see how your tags are performing without jumping between multiple platforms.
- Real-Time Analytics: Get real-time data and see how your website is performing with up-to-date insights directly in your WordPress dashboard.
- In-Depth Reports: Dive deeper into your website’s performance with detailed reports. With Analytify, you can track metrics like page views, bounce rates, and conversions, helping you refine your tagging strategy.
- User-Friendly Interface: Analytify offers a clean, intuitive interface that makes analyzing data much easier than using Google Analytics directly. You don’t have to be a data expert to understand how your GTM tags are impacting your website’s performance.
- Event Tracking: If you’re using GTM to track specific events (like button clicks, form submissions, etc.), Analytify allows you to view these event results directly within the plugin, making it easier to analyze and optimize your website.
By combining Google Tag Manager for tag management with Analytify for insightful analytics, you can streamline your website’s tracking and gain a clear understanding of how your efforts are driving results.
Frequently Asked Questions
1. What is a Google Tag Manager ID?
A Google Tag Manager ID is a unique identifier assigned to each GTM container. It typically appears in the format GTM-XXXXXX and is used to identify and manage tags on your website or app. This ID ensures that the correct tags are loaded and executed, facilitating effective tracking and analytics.
2. How do I find my Google Tag Manager ID?
To locate your GTM ID:
Log into Google Tag Manager: Visit the Google Tag Manager website and sign in with your Google account.
Select Your Container: After logging in, choose the container associated with your website or app.
Locate the ID: In the container dashboard, the ID is displayed at the top right corner, next to the container name. It starts with “GTM-” followed by a unique alphanumeric code.
3. Can I use multiple Google Tag Manager IDs on a single website?
Yes, it’s possible to use multiple GTM IDs on a single website, especially if you’re managing different containers for various purposes, such as separate containers for different sections of the site or for testing environments. However, it’s essential to ensure that each container’s code is correctly implemented to avoid conflicts or duplicate tracking.
4. How can I secure my GTM ID to prevent unauthorized use?
To secure your GTM ID:
Restrict Access: Ensure that only authorized users have access to your GTM account and containers.
Use Domain Restrictions: Configure your tags to fire only on specific domains, reducing the risk of misuse.
Regular Audits: Periodically review your GTM setup and permissions to ensure they align with your security requirements.
Be aware that some tracking codes, including GTM, are visible in the website’s source code, making it accessible to anyone inspecting the page. Therefore, securing access and configuring appropriate restrictions are crucial.
5. Is the Google Tag Manager ID the same as the Google Tag ID?
No, they are not the same.
Google Tag Manager ID: Identifies the GTM container that holds all your tags, triggers, and variables.
Google Tag ID: An identifier for specific tags within the GTM container, such as Google Analytics or Google Ads tags. Example includes G-XXXXXXXXX for Google Analytics 4.
Final Thoughts
Google Tag Manager and your unique ID in your GTM account are important for setting up and managing tags on your website. Whether you’re new to Google Tag Manager or troubleshooting existing implementations, understanding where and how to find your ID in GTM is essential.
By following the steps in this guide, you can easily locate your ID, ensuring that your tags fire correctly and your website is properly tracked. Whether you’re working with a new GTM setup or trying to find the ID on an existing website, the methods outlined here will help you get the job done.
Now that you know what Google Tag manager ID is and how to find it, you can confidently use it to manage tags across your websites and digital marketing campaigns. If you run into any issues, remember to check your GTM account or inspect the source code to ensure the ID is appropriately implemented.
You may also like to read about Google Analytics 4 Measurement ID (Explained)
If you have any questions, feel free to ask in the comment box.
