Analytify Archives

User Journeys in GA4: How to Track Every Step on Your WordPress Site

Updated: December 16, 2025 by Editorial Team

Ever wonder how visitors really move through your WordPress site? You’ll be glad to know, you’re in the right place!

GA4 user journey tracking shows how visitors move through your website step by step. It helps you understand their path from the first landing page to key actions like signing up or making a purchase.

Understanding these journeys is important because it shows which steps lead users to take action, identifies where they get stuck, and helps you improve your content. So, visitors move through your site more easily.

In this guide, we’ll discuss everything you need to track GA4 user journey on WordPress. We’ll start by covering the prerequisites and then explain how to set up Path Explorations and Funnels. We’ll also explain how to analyze Cohorts and Segment Overlaps and share tips for troubleshooting common issues.

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Content Performance Benchmarks: How to Measure Good Metrics in 2026

Updated: December 6, 2025 by Editorial Team

Struggling to know if your content is truly performing well in 2026? With so many metrics, it’s easy to get lost without knowing what ‘good’ looks like.

Content performance benchmarks act as a reference point, helping you measure your content against industry standards, historical data, or competitors.

By understanding these benchmarks, you can identify which pieces of content are driving engagement, conversions, and overall growth and which ones need improvement.

In this guide, you’ll learn what content performance benchmarks are, why they matter, key metrics to track in 2026, and how to measure everything easily using GA4 and Analytify inside WordPress.

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GA4 Explorations for Bloggers: How to Analyze Content Performance

Updated: December 3, 2025 by Editorial Team

Are you using GA4 Explorations for bloggers to understand why some posts perform and others fall flat?

Most bloggers rely on standard GA4 reports, but those only show surface metrics. Explorations go deeper, they reveal how readers move through your content, where they engage, and what triggers conversions like signups or affiliate clicks.

With the right Exploration reports, you can analyze complete content journeys, compare behavior across traffic sources, and spot patterns that standard analytics never show. This is the level of insight serious bloggers need to plan updates, improve internal linking, and grow conversions.

For WordPress users, Explorations become even more powerful when combined with Analytify. It pulls key GA4 insights directly into your dashboard, auto-tracks essential engagement events, and simplifies the data you’d otherwise dig through manually.

In this guide, I’ll explain how bloggers can use GA4 Explorations step-by-step, Free-form, Path, Funnel, Cohort, and more, plus how Analytify simplifies advanced analytics for WordPress.

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How to Create Content Attribution Reports in GA4

Updated: December 2, 2025 by Editorial Team

Is your content truly influencing conversions, or just bringing traffic? Content attribution in GA4 exposes the difference.

Most people judge performance by traffic alone, but traffic doesn’t reveal which articles guide users, which pages assist conversions, or how your content supports the entire journey from first visit to final action. That’s exactly why content attribution matters.

It shows how users interact with your pages across multiple touchpoints, highlighting the actual impact of your WordPress content on conversions, even when a page wasn’t the final step.

In this guide, you’ll learn what content attribution means in GA4, where to find built-in attribution reports, and how to build custom content attribution reports using Explorations. You’ll also learn how Analytify makes content attribution inside WordPress even easier.

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How to Analyze Sales & Ecommerce Metrics in Google Analytics 4

Updated: December 1, 2025 by Editorial Team

Running a WooCommerce store is exciting, but it can also be confusing. You know some products sell well, while others don’t. But do you really know why? Or which parts of your site are losing sales?

This is where you require GA4 Ecommerce metrics. GA4 doesn’t just track numbers. It also helps you see how customers behave, what drives purchases, and where you might be losing revenue.

The big difference from the old Universal Analytics is that GA4 tracks everything as events. Every product view, add-to-cart click, and completed purchase is recorded in detail.

In this guide, we’ll explain the important GA4 eCommerce metrics for WooCommerce. You’ll learn how to analyze eCommerce data, spot opportunities, and make decisions that can actually grow your store.

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How to Analyze Returning vs New Users in GA4 (WordPress Edition)

Updated: November 28, 2025 by Editorial Team

Ever wondered why some visitors leave after one visit while others keep coming back? That’s exactly what analyzing new vs returning users helps you understand.

When you compare new visitors with loyal returning users, you get a clear picture of how your content, marketing, and overall user experience are performing. You can see which pages attract first-time users, what keeps people engaged, and what encourages them to return.

Understanding user loyalty matters because new users help you grow your reach, while returning users show trust, interest, and long-term value. By tracking how often people return, how long they stay, and what actions they take, you can improve your strategy and create content that keeps your audience engaged.

In this guide, you’ll learn how to analyze user loyalty using GA4’s new vs returning users reports and how Analytify makes these insights easier to track directly inside WordPress.

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6 Best GA4 Plugins for WordPress (2025)

Updated: November 21, 2025 by Editorial Team

Are you searching for the best Google Analytics WordPress plugins? If yes, you’re in the right place.

Finding the right analytics tool is essential if you want accurate GA4 insights inside WordPress. GA4 is now the default analytics platform, and most site owners need a plugin that simplifies setup, automatically tracks events, and displays reports without leaving the dashboard.

In this guide, I’ve listed the Best Google Analytics WordPress Plugins, based on real performance checks, setup speed, event accuracy, WooCommerce compatibility, dashboard quality, and plugin weight. It also includes both premium and best free Google Analytics plugins for WordPress, as well as options for beginners.

If you want a reliable GA4 plugin for WordPress that helps you measure traffic, engagement, and conversions more accurately, this data-backed list will help you choose the right option for your site

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How to Analyze Traffic Sources in GA4 (Step-by-Step)

Updated: November 20, 2025 by Editorial Team

Are you struggling to understand GA4 traffic sources and identify which channels actually drive visitors to your site?

You’re not alone; many WordPress users find GA4 confusing, especially when trying to figure out where their traffic really comes from. Your website gets visitors from search, social, referrals, and paid campaigns, and knowing which channels work best can transform your marketing.

That’s why analyzing GA4 traffic sources matters. It shows how people find your site, which channels bring engaged users, and which ones need improvement. With these insights, you can boost SEO and refine your content.

In this guide, I will discuss how GA4 traffic sources work and how to analyze them step by step using the Acquisition reports. You’ll also learn how Analytify brings all GA4 traffic insights directly into your WordPress dashboard.

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How to Identify High-Intent Traffic in GA4 (For Conversion Optimization)

Updated: November 19, 2025 by Editorial Team

Do you want to know how to perform high-intent traffic analysis in Google Analytics?

Traffic is great. But traffic that converts is even better. Most websites don’t need more visitors; they need the right visitors.

High-intent traffic includes visitors who show strong signals that they’re ready to engage or purchase. They stay longer. They view key pages. They return more than once. They complete meaningful events. When you can identify these users early, you can optimize your CRO strategy and dramatically increase conversions without increasing your ad spend.

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Predictive SEO Guide: Forecasting Search Trends with Data (2025)

Updated: November 15, 2025 by Editorial Team

In 2025, SEO isn’t just about reacting to search trends; it’s about anticipating them. The brands that win traffic today aren’t guessing what users will search for next. They’re using predictive SEO to see the patterns before they peak.

SEO trend prediction means using data, analytics, and historical patterns to forecast what your audience will be searching for tomorrow. It shifts your strategy from reactive updates to proactive planning, helping you publish the right content before competitors do.

In this guide, you’ll learn how to use predictive SEO to forecast upcoming trends, identify rising keywords, and plan content before your competitors do. You’ll also learn how to predict SEO results and how to use predictive analytics for SEO.

Whether you manage a blog, WooCommerce store, or content-heavy site, predictive SEO helps you stay one step ahead of Google’s algorithm updates and audience behavior shifts.

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