Analytify Archives

Custom Metrics in Google Analytics 4 (Explained)

Updated: March 23, 2025 by Editorial Team

How do you measure the unique interactions that matter most to your business? Google Analytics 4 (GA4) offers a variety of default metrics, but they don’t always cover everything you need. That’s where GA4 custom metrics come in. Google Analytics Custom metrics allow you to track specific user interactions, such as button clicks and scroll depth.

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

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GA4 Data Streams (An Ultimate Guide)

Updated: March 17, 2025 by Editorial Team

Are you struggling to track website and app data efficiently in GA4? With GA4 Data Streams, you can seamlessly combine data from different platforms into a single property, ensuring unified tracking.

In this article, you’ll learn everything about GA4 Data Streams, including what they are, their types, and why they’re essential for unified tracking across platforms. You’ll also get a step-by-step guide on setting them up, managing, and providing tips for troubleshooting common issues. Plus, we’ll explore how Analytify simplifies Google Analytics data streams management, making analytics easier for WordPress users.

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How to See Google Analytics Page Views by URL (2025)

Updated: March 10, 2025 by Editorial Team

Ever wondered how to track specific page performance in Google Analytics? Google Analytics page views by URL give you a complete view of how individual pages perform, helping you analyze traffic, engagement, and user behavior.

In this article, we’ll explore how to see GA4 full-page URLs and different methods to access them through Customizing GA4 standard reports and explorations. You’ll also learn about advanced features and Analytify for simplified GA4 URL analytics.

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What’s New in Analytify 6.0 (Features & Enhancements)

Updated: March 10, 2025 by Editorial Team

We are thrilled to announce the release of Analytify 6.0, bringing many exciting new features, improvements, and bug fixes to elevate your website’s analytics experience. This update streamlined the reporting process and introduced several powerful features for better tracking and insights.

Let’s discuss the key highlights in this release.

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Google Tag Manager Custom Event Trigger (Explained)

Updated: March 10, 2025 by Editorial Team

Have you ever needed to track specific user actions on your website that GTM doesn’t capture by default? That’s where Google Tag Manager Custom Event Trigger comes in, allowing you to track unique interactions like form submissions, button clicks, or video plays with the GTM data layer.

In this article, you’ll learn what a Custom Event Trigger is and how it works, along with step-by-step instructions to set up a GTM custom event trigger. We will also cover common use cases, best practices, troubleshooting tips, and ways to improve website tracking accuracy.

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Google Analytics Scroll Depth Tracking (Explained)

Updated: February 28, 2025 by Editorial Team

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view.

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

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How to Setup Google Analytics Pageview Tracking? (2025)

Updated: March 25, 2025 by Editorial Team

Tracking Google Analytics pageview tracking is essential for understanding website traffic. Pageviews tell you how often users visit your site and which pages they find most engaging.

If you run a blog, an online store, or a business website, knowing your pageviews helps improve content, SEO, and user experience.

In this guide, we’ll show you how to track pageviews in Google Analytics 4 (GA4). We’ll also explain how to find pageviews in Google Analytics and how Analytify makes pageview tracking easy for WordPress users.

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How to Set Up UTM Parameters in Google Ads (2025)

Updated: February 28, 2025 by Editorial Team

Do you want to track your Google Ads campaigns? Setting up UTM parameters in Google Ads is the best way to measure where your traffic comes from and which ads perform best.

By using UTM parameters, you can see exactly which campaigns, ads, and keywords drive the most traffic and conversions. This helps you make data-driven decisions to optimize your ad spend.

In this guide, we’ll show you how to set up Google Ads UTM parameters step-by-step. Plus, we’ll introduce Analytify, a simple plugin that helps you track UTM-based campaign data directly in your WordPress dashboard.

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Google Tag Manager Preview Mode (A Complete Guide)

Updated: February 22, 2025 by Editorial Team

Are you looking for a way to use Google Tag Manager Preview Mode? If so, here is the guide for you.

Google Tag Manager is a powerful tool for managing tracking codes and tags without modifying your website’s code. But before publishing any changes, it’s important to test them. This is where Google Tag Manager Preview Mode comes in.

GTM Preview Mode helps you check if your tags are firing correctly. It shows real-time data about events, triggers, and variables. This allows you to debug and fix issues before your changes go live.

In this guide, you will learn what GTM Preview Mode is, why it’s useful, how to enable and use it effectively, and what best practices for debugging are.

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Missing Demographic Data in Google Analytics 4? (10 Reasons)

Updated: February 22, 2025 by Editorial Team

Are you facing the issue of Google Analytics demographic data missing?

Demographic data in Google Analytics 4 provides invaluable insights into your website or app users, such as their age, gender, interests, and geographic location. However, you can sometimes encounter the frustrating issue of missing demographic data in Google Analytics.

If demographic analytics do not show up, several factors can contribute to these gaps in your data. Understanding why your GA4 demographic data is missing is important for ensuring your analytics setup is accurate and you’re not losing valuable insights.

In this article, we’ll explore the common reasons behind the problem of missing demographic data in Google Analytics 4 and provide practical solutions to fix it.

Whether it’s a simple configuration error or more complex data privacy concerns, we’ll guide you through troubleshooting and resolving these problems.

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