Analytify Archives

AEO vs SEO: Key Differences and Winning Strategies for Visibility

Updated: October 30, 2025 by Editorial Team

AEO vs SEO, which one truly matters in 2025?

That’s the question every marketer and content creator is asking as the digital landscape undergoes a massive transformation.

For years, businesses optimized content to appear on Google’s first page. But in 2025, people aren’t just searching anymore. They’re asking AI. Platforms like ChatGPT, Perplexity, Bing Copilot, and Google’s SGE (Search Generative Experience) are transforming how users discover information, products, and brands.

This shift marks the rise of AI-driven discovery, where users expect instant, conversational answers instead of scrolling through search results.

That’s where AEO (AI Engine Optimization) enters the scene. This is a new approach that ensures your content is not only visible to search engines but also understandable and retrievable by AI systems.

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GA4 Data Thresholding & Privacy: What You Must Know in 2025

Updated: October 28, 2025 by Editorial Team

Have you ever opened your GA4 reports and noticed missing data that doesn’t quite add up?

You’re not alone. Many website owners become confused when parts of their Google Analytics 4 (GA4) reports appear incomplete, and the reason is a feature called data thresholding.

GA4 data thresholding is Google’s built-in privacy protection system to protect user privacy or information by hiding specific data in your reports when audiences are too small or when sensitive details like demographics or interests are involved.

In this article, we will discuss what GA4 data thresholding is, why it occurs, and how to identify GA4 thresholding in reports. Most importantly, you’ll learn how Analytify, the best GA4 plugin for WordPress, helps keep your analytics clear and accurate, even when GA4 limits what you can see.

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Top 10 Benefits of Using Google Tag Manager (2025)

Updated: October 27, 2025 by Editorial Team

Still sending tracking codes to your developer every time you need an update?

You’re not alone! Many website owners face the problem of messy tracking setups, where every new code or tag needs a developer’s help. That’s where Google Tag Manager (GTM) comes in.

GTM is a free tool from Google that lets you add, edit, and manage all your tracking codes from a single dashboard, without touching your website’s code.

Whether you’re setting up Google Analytics, conversion tracking, or custom events, GTM makes the whole process faster and easier, even for non-developers.

In this guide, we will explore the top 10 benefits of using Google Tag Manager and see how Analytify makes it even more powerful for WordPress users.

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Content Personalization with Analytics (2025 Guide)

Updated: October 23, 2025 by Editorial Team

In today’s age, users no longer settle for generic online experiences. They expect websites, emails, and digital platforms to understand their needs and deliver personalized content. The kind that feels personal for them.

Whether it’s seeing product recommendations that match their interests or reading blog articles aligned with their goals, personalization has become a defining factor of digital success.

Content personalization uses data to create unique experiences for each user. By looking at behavior, preferences, and demographics, businesses can deliver content that matters. This increases engagement, conversions, and customer satisfaction.

AI and analytics make personalization smarter. Analytics tools like Google Analytics and Analytify show what your audiences or users want. They help adjust content in real-time for better results.

In this guide, you will learn what is personalized content, how to use analytics for content personalization. We will cover AI-driven personalization and show how Analytify makes it simple for WordPress users.

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ECommerce Website Audit Checklist (2025)

Updated: October 21, 2025 by Editorial Team

Ever wondered why your sales drop even when your online store looks great? You can find the reason by doing an eCommerce website audit.

Learning how to conduct an eCommerce website audit is essential for every online store owner. It helps you find out what’s slowing down your website, why visitors leave without buying, and what changes can bring more traffic and sales. It’s not just about fixing errors; it’s about making your online store faster and easier to use.

In this article, we’ll cover everything you need to know about performing a complete eCommerce website audit checklist. You’ll also learn how to use Analytify, a powerful WordPress plugin, to make your eCommerce site audit easier with features like custom dashboards, 404 error reports, page speed insights, and more.

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Top 20 Marketing Hacks for Website Traffic Growth (2025)

Updated: October 13, 2025 by Editorial Team

Looking for quick and effective marketing hacks to boost your website’s visibility and traffic?

You’re not alone; every website owner wants steady traffic growth without wasting time or budget. That’s where smart marketing hacks come in.

These simple yet powerful techniques help you attract more visitors, improve engagement, and achieve guaranteed website traffic with less effort.

In this guide, we’ll explore the top 20 marketing hacks for website traffic growth, including how Analytify makes everything easier to track and understand.

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Google Ads vs Google Analytics (Conversion Tracking)

Updated: October 14, 2025 by Editorial Team

Confused about where to track your conversions, Google Ads vs Google Analytics?

Google Ads focuses on tracking comprehensive conversions directly from ad clicks. Google Analytics (GA4) provides a view of how users interact with your website across multiple traffic sources.

Understanding how these tools work together (and how they differ) can help you avoid reporting confusion and make better budget decisions.

In this guide, I will cover Google Ads vs Google Analytics conversions. You’ll learn what Google Ads conversion tracking is and how GA4 handles conversion tracking differently. We will discuss the major differences between Google Analytics vs Google Ads. We’ll also explain how Analytify simplifies the process by bringing data from both tools into one easy-to-use WordPress dashboard.

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Track Affiliate Sales with GTM and GA4 (2025 Guide)

Updated: October 2, 2025 by Editorial Team

Have you ever wondered how to track affiliate sales accurately?

With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue.

That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture outbound affiliate clicks, connect them with completed purchases, and generate clear reports within Google Analytics 4.

In this guide, we’ll cover what affiliate sales tracking GA4 is, why it’s important for businesses, and step-by-step instructions on how to set up GTM and GA4 for tracking affiliate clicks, conversions, and sales performance.

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Tracking Internal Campaigns with Google Analytics 4 (Explained 2025)

Updated: September 25, 2025 by Editorial Team

Have you ever wondered why tracking internal campaigns with Google Analytics matters for your business?

External campaigns bring visitors to your website, but internal promotions, such as banners, pop-ups, and CTAs, are what move them closer to conversions.

That’s why learning GA4 internal campaign tracking is so important. It helps you measure the impact of internal promotions, prevent broken attribution, and understand how on-site marketing placements influence user behavior. With proper setup, you can clearly see which promotions drive sales, sign-ups, and engagement.

In this guide, I will cover the differences between external vs internal campaign tracking, explain step-by-step setup using both GTM and the Analytify plugin, and share best practices for internal tracking in Google Analytics 4.

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What is Display Traffic in Google Analytics? (Explained 2025)

Updated: September 22, 2025 by Editorial Team

What is display traffic in Google Analytics, and why does it matter?

If you’ve noticed the “Display” channel in GA4 reports, it simply means traffic coming from banner ads, visual ads, or campaigns placed on websites, apps, or YouTube. Many marketers see this data, but aren’t sure how GA4 categorizes it or how it differs from other traffic types.

Understanding GA4 display traffic is important because it helps you measure ad spend, engagement, and ROI more accurately.

In this guide, you’ll learn what display traffic means in GA4, where it comes from, and how GA4 categorizes it. I’ll also cover the difference between display and referral traffic, how to find display traffic data, best practices for tracking, plus how Analytify simplifies display reporting in WordPress.

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