Analytify Archives

Google Ads vs Google Analytics (Conversion Tracking)

Updated: October 7, 2025 by Editorial Team

Confused about where to track your conversions, Google Ads vs Google Analytics?

Google Ads focuses on tracking comprehensive conversions directly from ad clicks. Google Analytics (GA4) provides a view of how users interact with your website across multiple traffic sources.

Understanding how these tools work together (and how they differ) can help you avoid reporting confusion and make better budget decisions.

In this guide, I will cover Google Ads vs Google Analytics conversions. You’ll learn what Google Ads conversion tracking is and how GA4 handles conversion tracking differently. We will discuss the major differences between Google Analytics vs Google Ads. We’ll also explain how Analytify simplifies the process by bringing data from both tools into one easy-to-use WordPress dashboard.

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Track Affiliate Sales with GTM and GA4 (2025 Guide)

Updated: October 2, 2025 by Editorial Team

Have you ever wondered how to track affiliate sales accurately?

With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue.

That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture outbound affiliate clicks, connect them with completed purchases, and generate clear reports within Google Analytics 4.

In this guide, we’ll cover what affiliate sales tracking GA4 is, why it’s important for businesses, and step-by-step instructions on how to set up GTM and GA4 for tracking affiliate clicks, conversions, and sales performance.

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Tracking Internal Campaigns with Google Analytics 4 (Explained 2025)

Updated: September 25, 2025 by Editorial Team

Have you ever wondered why tracking internal campaigns with Google Analytics matters for your business?

External campaigns bring visitors to your website, but internal promotions, such as banners, pop-ups, and CTAs, are what move them closer to conversions.

That’s why learning GA4 internal campaign tracking is so important. It helps you measure the impact of internal promotions, prevent broken attribution, and understand how on-site marketing placements influence user behavior. With proper setup, you can clearly see which promotions drive sales, sign-ups, and engagement.

In this guide, I will cover the differences between external vs internal campaign tracking, explain step-by-step setup using both GTM and the Analytify plugin, and share best practices for internal tracking in Google Analytics 4.

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What is Display Traffic in Google Analytics? (Explained 2025)

Updated: September 22, 2025 by Editorial Team

What is display traffic in Google Analytics, and why does it matter?

If you’ve noticed the “Display” channel in GA4 reports, it simply means traffic coming from banner ads, visual ads, or campaigns placed on websites, apps, or YouTube. Many marketers see this data, but aren’t sure how GA4 categorizes it or how it differs from other traffic types.

Understanding GA4 display traffic is important because it helps you measure ad spend, engagement, and ROI more accurately.

In this guide, you’ll learn what display traffic means in GA4, where it comes from, and how GA4 categorizes it. I’ll also cover the difference between display and referral traffic, how to find display traffic data, best practices for tracking, plus how Analytify simplifies display reporting in WordPress.

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Tracking Button Clicks with Google Tag Manager (2025 Guide)

Updated: September 22, 2025 by Editorial Team

Have you ever wondered how to track button clicks in Google Tag Manager?

Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking comes in.

With GTM, you can easily capture user interactions and send this data straight into Google Analytics. For marketers, this means better insights into CTA performance, user engagement, and conversion rates.

In this guide, I will show you the GTM button click tracking setup, from enabling triggers and variables to sending events into GA4. We’ll also cover Debugging testing tips, best practices, and a simpler alternative with Analytify for WordPress users.

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13 Keys to Creating a Perfect Marketing KPI Dashboard

Updated: September 22, 2025 by Editorial Team

Have you ever wondered what makes a Marketing KPI dashboard essential for tracking performance?

Today’s businesses can’t afford to guess when it comes to marketing success. A well-structured dashboard pulls together traffic, conversions, ROI, and other vital metrics into a single view.

A Marketing KPI dashboard is important because it makes reporting easier, helps spot trends, and keeps the team focused on the same goals.

In this guide, we’ll explore why Marketing KPI dashboards matter, the benefits they bring, and dashboard best practices every marketer should follow. You’ll also learn the 13 essential keys to building a dashboard that works, and how tools like Analytify make marketing KPI reporting effortless.

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Advanced Google Analytics: Key Features and Strategies for 2025

Updated: September 22, 2025 by Editorial Team

What makes Advanced Google Analytics in GA4 so important for you in 2025?

Relying only on basic reports is no longer enough. Advanced Google Analytics (GA4) introduces features that go beyond standard tracking and give you more meaningful GA4 insights and analytics.

With Advanced Google Analytics features, such as GA4 predictive metrics, GA4 explorations, and custom reports, you can not only track your traffic behavior but also predict outcomes. This capability helps you adjust your marketing strategies accordingly.

In this guide, I’ll explain to you the key GA4 advanced features you need to know in 2025. I’ll also share practical strategies to help you make the most of these features, as well as how tools like Analytify bring advanced tracking directly into WordPress.

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Exit Pages in Google Analytics 4 (Explained 2025)

Updated: September 22, 2025 by Editorial Team

An exit page is the final page a user views during their session before leaving your website. Analyzing these pages is crucial for identifying UX flaws and content gaps that cause visitors to drop off.

Google Analytics 4 represents a significant shift from Universal Analytics. The old, pre-built “Exit Pages” report has been removed. But in GA4, you can show Exit Pages in the Custom exploration reports.

I have made sure that this guide is updated for 2025 and provides comprehensive information on everything you need to know. You will learn what GA4 exit pages are, why they matter, and how to find them using a custom exploration. I will also explain how to analyze the data and transform insights into effective practices for content strategy.

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How to Track PDF Downloads with Google Tag Manager (2025)

Updated: September 22, 2025 by Editorial Team

Ever wondered how to track PDF downloads with Google Tag Manager?

Tracking PDF downloads is important because when someone downloads a resource, it usually means they’re genuinely interested in what you offer. The tricky part is that GA4 doesn’t always automatically pick up .pdf files, so that you may be missing out on important insights. That’s where Google Tag Manager (GTM) helps.

With GTM, you can set up PDF downloads tracking, send accurate data to GA4, and see exactly how people engage with your downloadable content.

In this guide, you’ll learn step-by-step how to track PDF downloads with GTM and get detailed reporting inside Google Analytics 4. We will also discuss how Analytify simplifies it.

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How to Use AI in Advertising (Complete Guide 2025)

Updated: September 22, 2025 by Adnan

AI in advertising is no longer a futuristic vision. It is the present. It is the reason that is driving the most successful and efficient marketing campaigns today.

Brands that utilize artificial intelligence advertising tools are leaving their competitors behind. They are achieving higher ROI, engaging audiences more deeply, and increasing their efforts like never before.

In this complete guide, we will show you how to use AI in advertising. We will explore real-world AI in advertising examples, break down the benefits, and provide a clear path to get started.

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