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Top 10 Best Marketing Automation Tools to Improve Workflows

Top 10 Best Marketing Automation Tools to Improve Workflows (2025)

Are you looking for the best marketing automation tools?

Marketing automation has revolutionized how businesses manage their workflows, allowing them to save time, improve efficiency, and deliver more personalized customer experiences. 

Automated marketing tools can help you reduce manual effort, scale your efforts, and improve customer engagement by delivering personalized content at the right time. These tools not only enhance productivity but also provide deeper insights into campaign performance, helping businesses make data-driven decisions. 

In this article, we’ll take a look at the best marketing automation tools in 2025 that can help you automate and optimize your digital marketing efforts.

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Track WordPress categories in Google Analytics

How to Track WordPress Categories and Tags in Google Analytics 4

Ever wondered how to track WordPress categories in Google Analytics?

If you’re running a content-heavy website, tracking your categories and tags gives you information about what your audience loves to read. 

In this guide, you’ll learn how to monitor the performance of your WordPress categories and tags using Google Analytics 4. We’ll cover the differences between WordPress categories vs tags, how to set up tracking with tools like Analytify, and how to create custom reports for better content strategy. 

Let’s get started!

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Best Email Tracking Tools For Business Growth

Best Email Tracking Tools For Business Growth (2025)

Constant communication through e-mail is one of the primary methods that remains effective to date and in 2025. Identifying the services of an appropriate email tracking software can help you achieve great success in your email marketing campaigns, enhancing your return on investment. If you are a new business or have been in operation for a certain period, it is important to know which tools help monitor opens, clicks, and engagement.

Indeed, modern business enterprises require standard methods to use in determining the performance of their emails. Choosing the right tool enables one to know the prospects interested in the campaigns and make conclusions about the campaign’s effectiveness.

This guide aims to go through the most effective types of email tracking solutions currently popular on the market. We will review its features, its deliverability rate, and user experience in order to make your choice of the right solution for your business.

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UTM campaign builder tools

5 Best Campaign URL Builder Tools (2025)

Are you using the right UTM campaign builder to track which of your marketing links drive traffic and conversions? If not, you might miss valuable information that could boost your results. 

UTM parameters help you understand where your website visitors come from and which campaigns bring them in, but creating them manually can be difficult. That’s where URL campaign builder tools come in. 

In this guide, we’ll explore the five best campaign URL builders of 2025 that simplify link tagging, reduce errors, and give you campaign performance data with just a few clicks.

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How to Add SEO Keywords in WordPress Website

How to Add SEO Keywords in WordPress Website (2025)

Are you wondering how to add SEO keywords to your WordPress website to boost rankings? If so, you’re not alone. 

SEO keywords are an important part of ensuring your website gets noticed in search engine results. In fact, 93% of online experiences begin with a search engine, which means that, without the right SEO keywords, you’re potentially missing out on a significant amount of traffic.

SEO keywords are used by people to search for something on Google. By strategically placing the right keywords on your website, you’re making it easier for search engines to understand your content and, more importantly, show it to the right audience.

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Google Analytics for WordPress Blogs

Why Google Analytics Belongs on Every WordPress Blog?

WordPress runs 43.2% of sites worldwide. Google Analytics now tracks 55.49% of all web properties globally, with 28.1 million sites running both. There is little debate among leading sources: Google Analytics is more than a reporting tool. It is the foundational source for making real decisions about WordPress content, revenue, and audience growth.

In this blog post, you’ll learn how Google Analytics for WordPress blogs is necessary to optimize your site tracking.

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Measuring E-Learning Effectiveness

Measuring E-Learning Effectiveness: What the Data Really Tells You

Every time a new trend appears, there is one thing we have to ask ourselves: Is it actually…working? Or are we all just following it blindly, without really understanding if it’s that effective? 

In recent years, E-learning has completely reshaped education and corporate training. It is becoming increasingly popular and comes in various forms, from short videos to long courses.

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What is PPC Marketing

What is PPC Marketing? (Beginners Guide 2025)

Are you looking for a way to drive targeted traffic to your website and boost your business online? If so, then PPC marketing might be the solution you need. 

Pay-Per-Click advertising has become a cornerstone of digital marketing, offering businesses a cost-effective way to gain visibility and attract potential customers. 

In this beginner’s guide, you’ll learn what PPC marketing is, how it works, and how it can help you grow your business in 2025.

Plus, we’ll explore how Analytify can help track your paid marketing campaigns in WordPress and optimize your results.

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Google Tag Manager mistakes

20+ Common Google Tag Manager Mistakes to Avoid (2025)

Are you making Google Tag Manager mistakes without even realizing it? If yes, here is a guide to help you avoid those mistakes.

Google Tag Manager (GTM) is a powerful tool, but even experienced marketers can make small mistakes with GTM that lead to significant tracking issues. From misfired tags to messy containers and inaccurate event setups, these common GTM mistakes can distort your data and result in missed opportunities.

In this guide, we’ll discuss the most frequent Google Tag Manager mistakes and how to avoid and fix them.

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Ecommerce Tracking with Google Tag Manager

How to Set Up Ecommerce Tracking with Google Tag Manager

Are you facing challenges in setting up ecommerce tracking with Google Tag Manager for your online store? Setting up ecommerce tracking with GTM might seem like a tough job, especially with all the tags, triggers, and variables involved. But with the proper setup, you can easily track how users interact with your store, from product views to successful purchases.

In this guide, you’ll learn what ecommerce tracking with Google Tag Manager is, and how it works with GA4. We will also explore common issues and fixes in Google Tag Manager ecommerce tracking, and discover how plugins like Analytify make things even easier for WooCommerce and EDD users. 

Let’s get started! 

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