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Google Analytics behavior map

Understanding Google Analytics Behavior Map (2025 Guide)

Have you ever wondered how visitors actually move through your website, and how a Google Analytics behavior map can reveal their whole journey?

Tracking visits alone isn’t enough anymore. You need to know where users come from, which pages they explore, what actions they take, and where they drop off. That’s where behavior flow analysis in GA4 comes in.

With the GA4 behavior flow report, also known as Path Exploration, you can visualize how users move from one page or event to another. Unlike the limited flow reports in Universal Analytics, GA4’s user flow analysis offers a more flexible, event-based model that tracks every interaction. 

In this guide, we’ll explore how to access and customize the behavior flow analysis in GA4, break down its key components, and show you how to integrate these insights directly into your WordPress dashboard with Analytify. 

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15 most crucial SEO KPIs to track in 2025

15 Most Crucial SEO KPIs to Track in 2025 (Updated List)

Have you ever wondered about the importance of SEO KPIs and which ones to track in 2025? 

In 2025, SEO is changing fast. Google’s algorithms are more intelligent, and the competition is more brutal. 

AI is reshaping the search engine, and with this fast-paced environment, if you’re not tracking the right KPIs, you could fall behind while others grow.

This is why we bring you this guide, which will show you the 15 most important SEO key performance indicators to watch in 2025.

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Google Analytics Benchmarking

What is Google Analytics Benchmarking? (Explained 2025)

Have you ever wondered how your website compares to others in your industry? 

Google Analytics Benchmarking is a feature that lets you measure your website or app’s performance against similar businesses using industry benchmarks, peer group comparisons, and percentile insights.

Benchmarking is essential because it helps you to find strengths,  identify gaps, and spot opportunities for growth by comparing your performance with industry standards.

In this guide, you’ll learn what benchmarking in Google Analytics is, how GA4 benchmarking works, the prerequisites to access it, and how to interpret benchmarking data.

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Content marketing analytics

Top 5 Content Marketing Analytics Reports in GA4 (2025)

Are you making the most of content marketing analytics to boost your strategy in 2025?

Understanding how your content performs is essential for driving engagement, conversions, and ROI. Content marketing analytics helps you collect, measure, and interpret data from your blogs, videos, social media posts, and email campaigns, showing what resonates with your audience and what drives results.

In this guide, we’ll explore the best Google Analytics reports for content marketing, including Traffic Acquisition, Engagement Overview, Pages and Screens, Conversions, and User Explorer reports. 

Let’s get started!

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AI SEO Tools

10 Best AI Tools for SEO: Find a Solution to Streamline the Workflow

Ever wondered how AI SEO tools can transform the way you optimize your website?

In 2025, search engine optimization remains one of the drivers of digital marketing. Yet, as the search advances, achieving a competitive advantage becomes more complicated. That’s why using the right software is no longer optional but necessary.

Artificial intelligence is actively becoming a part of the equation. Using artificial intelligence for SEO lets you get more done in less time, deepen data analytics, and forecast the outcomes.

In this guide, we’ll explore AI SEO use cases, review the top software options, and help you understand how to choose the right tool for you. 

Let’s dive in and talk about the best SEO AI tools for simplifying your workflow!

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On-page SEO in WordPress

On-Page SEO in WordPress: Ultimate Guide 2025

Are you making the most of on-page SEO in WordPress to boost your site’s rankings in 2025?

SEO remains one of the most important factors for boosting search rankings, attracting organic traffic, and creating a better experience for your visitors. 

From optimizing titles and meta descriptions to structuring URLs and improving page speed, every on-page element plays a key role in how search engines and users perceive your website.

In this guide, we’ll learn what on-page SEO is, its importance, and key components of on-site SEO. We will also discuss the most effective advanced on-page SEO strategies along with the common mistakes to avoid. It helps you improve visibility, drive more traffic, and keep visitors engaged longer.

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Google search operators

20 Useful Google Search Operators for SEO (2025)

Did you know that a few simple Google search operators could improve your SEO strategy in 2025? These powerful commands and symbols allow you to refine search results with accuracy, helping you uncover hidden opportunities that a standard search might miss.

Whether you’re doing keyword research, competitor analysis, or content optimization, search operators using Google can save hours of manual work. From finding indexed pages with the site: operator to discovering backlink prospects with related:, each command acts as a shortcut to the data you need.

In this guide, we will learn what Google Search Operators are, their importance in SEO, the top 20 Google Search Operators for SEO, how to use them effectively, and the role Analytify plays in helping you apply these operators for better insights and results.

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GA4 User Acquisition vs Traffic Acquisition

GA4 User Acquisition vs Traffic Acquisition (2025)

Are you confused about the difference between GA4 User Acquisition vs Traffic Acquisition reports?

If so, you’re not alone. These two GA4 reports serve different purposes; one helps you track how new users found your site, while the other shows where all sessions, including returning visitors, originated. 

In this guide, we’ll learn GA4 User Acquisition vs Traffic Acquisition, explain how they work, highlight key metrics and use cases, and show you how to simplify the entire process using Analytify, especially if you’re managing a WordPress site.

Let’s get started!

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Google Analytics 4 Audiences

Using Google Analytics 4 Audiences (GA4 Audiences)

Are you making the most of Google Analytics 4 Audiences to boost engagement and conversions?

Google Analytics Audience lets you group users based on specific behaviors, characteristics, or actions. These audiences help you analyze user behavior and retarget them more precisely. GA4 audiences update in real time and integrate directly with Google Ads, enabling smarter and faster marketing decisions.

In this guide, you’ll learn what GA4 audiences are, their components, and types. We will also discuss how to create, manage, and analyze audiences in Google Analytics 4. You’ll also discover how Analytify simplifies audience insights right within your WordPress dashboard.

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What is a Dimension in Google Analytics

What is a Dimension in Google Analytics (Explained 2025)

What is a Dimension in Google Analytics, and why does it matter in 2025?

If you’re using Google Analytics 4 (GA4), you’ve likely come across the term dimension. Understanding dimensions is more important than ever. They allow you to segment your audience, uncover trends, and make smarter marketing decisions, especially when paired with metrics.

In this guide, we’ll learn the concept of dimensions, how they differ from metrics, how to set them up in GA4, and how tools like Analytify make it easy to view and understand these insights, right from your WordPress dashboard.

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Continue reading “What is a Dimension in Google Analytics (Explained 2025)”
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