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Google Tag Manager mistakes

20+ Common Google Tag Manager Mistakes to Avoid (2025)

Are you making Google Tag Manager mistakes without even realizing it? If yes, here is a guide to help you avoid those mistakes.

Google Tag Manager (GTM) is a powerful tool, but even experienced marketers can make small mistakes with GTM that lead to significant tracking issues. From misfired tags to messy containers and inaccurate event setups, these common GTM mistakes can distort your data and result in missed opportunities.

In this guide, we’ll discuss the most frequent Google Tag Manager mistakes and how to avoid and fix them.

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Ecommerce Tracking with Google Tag Manager

How to Set Up Ecommerce Tracking with Google Tag Manager

Are you facing challenges in setting up ecommerce tracking with Google Tag Manager for your online store? Setting up ecommerce tracking with GTM might seem like a tough job, especially with all the tags, triggers, and variables involved. But with the proper setup, you can easily track how users interact with your store, from product views to successful purchases.

In this guide, you’ll learn what ecommerce tracking with Google Tag Manager is, and how it works with GA4. We will also explore common issues and fixes in Google Tag Manager ecommerce tracking, and discover how plugins like Analytify make things even easier for WooCommerce and EDD users. 

Let’s get started! 

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Google Analytics eCommerce Analytics

Google Analytics eCommerce Tracking on WordPress (Explained 2025)

Are you struggling to track your eCommerce analytics effectively on your WordPress site?  With Google Analytics for eCommerce, these insights are just a few clicks away.

But setting up Google Analytics eCommerce tracking for WordPress can often feel overwhelming, especially for those new to the platform. That’s where Analytify comes in. This user-friendly plugin makes integrating GA4’s powerful eCommerce tracking features into your WordPress site simple and straightforward, even for beginners.

In this guide, we’ll show you how to set up Google Analytics for eCommerce on WordPress and how to track eCommerce analytics.

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GTag vs Google Tag Manager

GTAG vs Google Tag Manager (Detailed Guide)  

Are you confused about whether to use GTag or GTM to track analytics on your website? Both tools are designed by Google and are used to track user behavior and website activity, but they work in different ways.

In this article, we’ll discuss GTag vs Google Tag Manager in simple terms, explaining what they are, how they work, and when to use each. We will also compare their pros and cons, learn which option best suits your website, and discover how Analytify can simplify your tracking. 

Let us get started!

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GA4 Custom Metrics

Custom Metrics in Google Analytics 4 (Explained)

How do you measure the unique interactions that matter most to your business? Google Analytics 4 (GA4) offers a variety of default metrics, but they don’t always cover everything you need. That’s where GA4 custom metrics come in. Google Analytics Custom metrics allow you to track specific user interactions, such as button clicks and scroll depth. 

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

Let’s get started!

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GA4 Data Streams

GA4 Data Streams (An Ultimate Guide)

Are you struggling to track website and app data efficiently in GA4? With GA4 Data Streams, you can seamlessly combine data from different platforms into a single property, ensuring unified tracking.

In this article, you’ll learn everything about GA4 Data Streams, including what they are, their types, and why they’re essential for unified tracking across platforms. You’ll also get a step-by-step guide on setting them up, managing, and providing tips for troubleshooting common issues. Plus, we’ll explore how Analytify simplifies Google Analytics data streams management, making analytics easier for WordPress users.

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Google Analytics page views by URL

How to See Google Analytics Page Views by URL (2025)

Ever wondered how to track specific page performance in Google Analytics? Google Analytics page views by URL give you a complete view of how individual pages perform, helping you analyze traffic, engagement, and user behavior. 

In this article, we’ll explore how to see GA4 full-page URLs and different methods to access them through Customizing GA4 standard reports and explorations. You’ll also learn about advanced features and Analytify for simplified GA4 URL analytics.

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Analytify 6.0 Release

What’s New in Analytify 6.0 (Features & Enhancements)

We are thrilled to announce the release of Analytify 6.0, bringing many exciting new features, improvements, and bug fixes to elevate your website’s analytics experience. This update streamlined the reporting process and introduced several powerful features for better tracking and insights.

Let’s discuss the key highlights in this release.

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Google Tag Manager Custom Event Trigger

Google Tag Manager Custom Event Trigger (Explained)

Have you ever needed to track specific user actions on your website that GTM doesn’t capture by default? That’s where Google Tag Manager Custom Event Trigger comes in, allowing you to track unique interactions like form submissions, button clicks, or video plays with the GTM data layer.

In this article, you’ll learn what a Custom Event Trigger is and how it works, along with step-by-step instructions to set up a GTM custom event trigger. We will also cover common use cases, best practices, troubleshooting tips, and ways to improve website tracking accuracy.

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Google Analytics Scroll Depth

Google Analytics Scroll Depth Tracking (Explained)

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view. 

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

Let’s get started!

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