Analytify Archives - Page 8 Of 23

How to Optimize Google Ads Campaigns (20 Tips for 2025)

Updated: June 11, 2025 by Editorial Team

Are you looking for the best ways to optimize Google Ads campaigns in 2025?

If you’re not seeing the results you expect, it might be time to rethink your approach. Google Ads remains one of the most powerful tools for driving traffic, but only if your campaigns are properly optimized. With the ever-evolving advertising landscape, staying ahead of the curve and refining your campaigns is essential for success.

Whether you’re looking to improve Google Ads campaign, reduce wasted spend, boost conversion rates, or increase your ROI, the right optimization strategy can make all the difference. In this article, we’ll share 20 actionable tips to help you optimize your Google Ads campaigns in 2025, ensuring you get the best performance and return on your ad spend.

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Using GA4 Secondary Dimensions To Discover User Insights (2025)

Updated: June 11, 2025 by Editorial Team

Ever wondered how to use GA4 Secondary Dimensions to know what’s happening on your website? Adding a secondary dimension allows you to break down your primary data even further, providing more detailed information about your traffic and user behavior.

In this article, you’ll learn what GA4 secondary dimensions are, how they differ from primary dimensions, and how to add them step-by-step in standard reports. We’ll also cover real-world examples, recommended dimensions for deeper analysis, advanced techniques, and common mistakes.

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Using AI in Marketing Analytics (2025 Guide)

Updated: September 30, 2025 by Editorial Team

How can AI in marketing analytics revolutionize your business strategies in 2025?

As the digital landscape becomes increasingly complex, businesses are turning more frequently to AI for marketing analytics to stay ahead of the competition. According to a survey, the U.S. AI market is estimated at $73.98 billion in 2025, with a projected CAGR of 26.95% between 2025 and 2031

By using AI, companies can gain deeper insights into customer behavior, predict trends, and make data-driven decisions with greater accuracy and speed.

But how exactly can businesses leverage AI in their marketing efforts?

In this guide, we’ll discuss how to use AI for marketing analytics effectively. We’ll explore the key AI tools, techniques, and best practices that will help you enhance your marketing campaigns, optimize your data analysis, and improve your overall ROI.

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7 Best Website User Engagement Metrics in Google Analytics 4 (GA4)

Updated: June 11, 2025 by Editorial Team

Are your visitors engaging with your website, or just passing through? Understanding user engagement metrics is key to determining this. These metrics indicate how people interact with your website, revealing whether they’re reading your content, clicking on buttons, scrolling through pages, or watching videos.

In this guide, we’ll explore the 7 best website user engagement metrics in GA4 to help you improve your content and boost retention based on real user activity.

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How to Track WordPress Author Performance in Google Analytics 4 (2025 Guide)

Updated: May 26, 2025 by Editorial Team

Want to track WordPress author performance and see which writers drive the most traffic and engagement?

In this article, we’ll discuss how to set up author tracking in Google Analytics 4 (GA4) to monitor the performance of individual authors on your WordPress site. You’ll learn the easiest plugin-based method using Analytify and a manual approach using GA4 custom dimensions.

This guide will help you learn how to easily view author-specific data like page views, bounce rates, and top-performing posts.

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Top 10 Best Marketing Automation Tools to Improve Workflows (2025)

Updated: September 17, 2025 by Editorial Team

Are you looking for the best marketing automation tools?

Marketing automation has revolutionized how businesses manage their workflows, allowing them to save time, improve efficiency, and deliver more personalized customer experiences.

Automated marketing tools can help you reduce manual effort, scale your efforts, and improve customer engagement by delivering personalized content at the right time. These tools not only enhance productivity but also provide deeper insights into campaign performance, helping businesses make data-driven decisions.

In this article, we’ll take a look at the best marketing automation tools in 2025 that can help you automate and optimize your digital marketing efforts.

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How to Track WordPress Categories and Tags in Google Analytics 4

Updated: May 20, 2025 by Editorial Team

Ever wondered how to track WordPress categories in Google Analytics?

If you’re running a content-heavy website, tracking your categories and tags gives you information about what your audience loves to read.

In this guide, you’ll learn how to monitor the performance of your WordPress categories and tags using Google Analytics 4. We’ll cover the differences between WordPress categories vs tags, how to set up tracking with tools like Analytify, and how to create custom reports for better content strategy.

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Best Email Tracking Tools For Business Growth (2025)

Updated: September 17, 2025 by Editorial Team

Constant communication through e-mail is one of the primary methods that remains effective to date and in 2025. Identifying the services of an appropriate email tracking software can help you achieve great success in your email marketing campaigns, enhancing your return on investment. If you are a new business or have been in operation for a certain period, it is important to know which tools help monitor opens, clicks, and engagement.

Indeed, modern business enterprises require standard methods to use in determining the performance of their emails. Choosing the right tool enables one to know the prospects interested in the campaigns and make conclusions about the campaign’s effectiveness.

This guide aims to go through the most effective types of email tracking solutions currently popular on the market. We will review its features, its deliverability rate, and user experience in order to make your choice of the right solution for your business.

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5 Best Campaign URL Builder Tools (2025)

Updated: May 20, 2025 by Editorial Team

Are you using the right UTM campaign builder to track which of your marketing links drive traffic and conversions? If not, you might miss valuable information that could boost your results.

UTM parameters help you understand where your website visitors come from and which campaigns bring them in, but creating them manually can be difficult. That’s where URL campaign builder tools come in.

In this guide, we’ll explore the five best campaign URL builders of 2025 that simplify link tagging, reduce errors, and give you campaign performance data with just a few clicks.

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How to Add SEO Keywords in WordPress Website (2025)

Updated: May 19, 2025 by Editorial Team

Are you wondering how to add SEO keywords to your WordPress website to boost rankings? If so, you’re not alone.

SEO keywords are an important part of ensuring your website gets noticed in search engine results. In fact, 93% of online experiences begin with a search engine, which means that, without the right SEO keywords, you’re potentially missing out on a significant amount of traffic.

SEO keywords are used by people to search for something on Google. By strategically placing the right keywords on your website, you’re making it easier for search engines to understand your content and, more importantly, show it to the right audience.

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