Have you ever wondered how to track button clicks in Google Tag Manager?
Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking comes in.
With GTM, you can easily capture user interactions and send this data straight into Google Analytics. For marketers, this means better insights into CTA performance, user engagement, and conversion rates.
In this guide, I will show you the GTM button click tracking setup, from enabling triggers and variables to sending events into GA4. We’ll also cover Debugging testing tips, best practices, and a simpler alternative with Analytify for WordPress users.
Let’s get started!
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