Google Analytics Archives

Google Ads vs Google Analytics (Conversion Tracking)

Updated: October 7, 2025 by Editorial Team

Confused about where to track your conversions, Google Ads vs Google Analytics?

Google Ads focuses on tracking comprehensive conversions directly from ad clicks. Google Analytics (GA4) provides a view of how users interact with your website across multiple traffic sources.

Understanding how these tools work together (and how they differ) can help you avoid reporting confusion and make better budget decisions.

In this guide, I will cover Google Ads vs Google Analytics conversions. You’ll learn what Google Ads conversion tracking is and how GA4 handles conversion tracking differently. We will discuss the major differences between Google Analytics vs Google Ads. We’ll also explain how Analytify simplifies the process by bringing data from both tools into one easy-to-use WordPress dashboard.

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Track Affiliate Sales with GTM and GA4 (2025 Guide)

Updated: October 2, 2025 by Editorial Team

Have you ever wondered how to track affiliate sales accurately?

With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue.

That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture outbound affiliate clicks, connect them with completed purchases, and generate clear reports within Google Analytics 4.

In this guide, we’ll cover what affiliate sales tracking GA4 is, why it’s important for businesses, and step-by-step instructions on how to set up GTM and GA4 for tracking affiliate clicks, conversions, and sales performance.

Let’s get started!

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How to View UTM Data in GA4 (Easy Guide 2025)

Updated: September 24, 2025 by Editorial Team

If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources.

Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface.

In this guide, I’ll share exactly how to view UTM data in GA4, step-by-step, so you can access the valuable UTM analytics you need. Whether you’re tracking campaign performance, ad effectiveness, or traffic acquisition, knowing where and how to track UTM links in Google Analytics is necessary to make informed, data-driven decisions.

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What is Display Traffic in Google Analytics? (Explained 2025)

Updated: September 22, 2025 by Editorial Team

What is display traffic in Google Analytics, and why does it matter?

If you’ve noticed the “Display” channel in GA4 reports, it simply means traffic coming from banner ads, visual ads, or campaigns placed on websites, apps, or YouTube. Many marketers see this data, but aren’t sure how GA4 categorizes it or how it differs from other traffic types.

Understanding GA4 display traffic is important because it helps you measure ad spend, engagement, and ROI more accurately.

In this guide, you’ll learn what display traffic means in GA4, where it comes from, and how GA4 categorizes it. I’ll also cover the difference between display and referral traffic, how to find display traffic data, best practices for tracking, plus how Analytify simplifies display reporting in WordPress.

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Analytify vs Looker Studio (Detailed Comparsion 2025)

Updated: September 23, 2025 by Editorial Team

Imagine you’re trying to grow your business, but the data you need to make decisions is buried in complex reports that are hard to understand. Sounds frustrating, right? That’s where the right analytics tool can make all the difference. But with so many options out there, how do you choose?

When it comes to tracking website performance, marketing campaigns, and customer behavior, Analytify vs Looker Studio are two tools that often come up. Both are powerful, but each serves a different purpose, especially when it comes to report visualization. So, how do you know which one is right for you?

In this article, I’ll explain the features of Analytify compared with Looker Studio, focusing on their key differences and similarities in terms of reporting as the primary focus.

This Analytify vs Looker Studio comparison will help you make an informed choice.

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12 Most Useful Looker Studio Charts in 2025

Updated: September 22, 2025 by Editorial Team

When you open Looker Studio, you’re overwhelmed by a variety of chart options. While this flexibility is essential, it often leaves marketers wondering: Which Looker Studio charts are best suited for my data?

The truth is, the proper data visualization can make or break your report. In this post, I will explain what Looker Studio charts are, how they are created, and why they are valuable in marketing.

By the end, you’ll have a clear roadmap for building Looker Studio reports that actually push more data-driven decisions.

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Tracking Button Clicks with Google Tag Manager (2025 Guide)

Updated: September 22, 2025 by Editorial Team

Have you ever wondered how to track button clicks in Google Tag Manager?

Every “Sign Up,” “Buy Now,” or “Download” button represents a chance to convert a visitor into a customer. But without proper tracking, you’ll never know which buttons are working and which ones need improvement. That’s where Google Tag Manager button click tracking comes in.

With GTM, you can easily capture user interactions and send this data straight into Google Analytics. For marketers, this means better insights into CTA performance, user engagement, and conversion rates.

In this guide, I will show you the GTM button click tracking setup, from enabling triggers and variables to sending events into GA4. We’ll also cover Debugging testing tips, best practices, and a simpler alternative with Analytify for WordPress users.

Let’s get started!

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Google Analytics 4 and Looker Studio: Unified Analytics for 2025

Updated: September 22, 2025 by Editorial Team

Every click, every visit, and every purchase on your website tells a story. But if you’ve ever tried to read that story in Google Analytics 4 (GA4), you know GA4 is incredibly powerful, but it lacks customizable dashboards. That’s why Google Analytics 4 and Looker Studio integration are helpful. They work together to show what’s happening on your website or app. And, you can customize the dashboard as per your needs.

The GA4 and Looker Studio integration lets you use GA4 data in Looker Studio to build visualization reports that show how users behave, what works, and what needs improvement.

In this guide, I’ll show you how to integrate GA4 with Looker Studio, create Google Analytics 4 Looker Studio dashboards, utilize metrics from GA4, and even create your own GA4 Looker Studio reports to gain a deeper understanding of your data.

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Best Strategies for Retargeting without Cookies (2025)

Updated: September 22, 2025 by Editorial Team

Cookies help show you relevant ads by tracking your browsing. This common tactic, often known as retargeting, helps to remind past visitors about products.

But, is it possible to achieve retargeting without cookies in 2025?

The answer is YES!

Retargeting without cookies is a privacy-first promotion strategy that uses first-party data, contextual signals, and AI-powered predictions to re-engage website visitors. This is done by replacing traditional third-party cookie tracking.

The digital marketing world is evolving in 2025. With the outdated practice of third-party cookies, marketers must adopt new, privacy-first strategies that will keep their retargeting campaigns effective.

This is why in this comprehensive guide, I will explain the top cookieless retargeting strategies. I have provided a step-by-step framework for setting them up in Google Analytics 4 (GA4) as well. Let’s begin!

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Analyzing Content Engagement with Google Analytics 4 Funnels (2025 Edition)

Updated: September 22, 2025 by Editorial Team

Are you struggling to see what visitors are reading on your site? Understanding how users interact with your content is key to growth. This is why Google Analytics 4 (GA4) offers an efficient solution: funnel analysis for content engagement.

Unlike old metrics like bounce rate, GA4 funnels map the user journey on your site. They show you where readers stay and where they leave. In this guide, I will explain how to set up, analyze, and implement GA4 funnels to boost your content’s performance.

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