Google Analytics Archives

Website Traffic Analytics & How Web Developers Influence It?

Updated: April 15, 2025 by Editorial Team

Ever wondered why some websites get tons of traffic while others flop? It’s not just the design. It’s data. Website traffic analytics tells the real story behind what users do online. And developers? They have more power in this story than most realize.

This guide explains how website traffic analytics works, the key metrics you should be tracking, and how a web developer can influence and optimize those metrics to drive success.

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How to Add Schema Markup in WordPress (2025)

Updated: April 14, 2025 by Editorial Team

Have you ever wondered how some websites show star ratings, event details, or FAQs directly in Google search results? That is because of schema markup.

Schema markup is a form of structured data that helps search engines better understand your content. And in 2025, it’s no longer just an extra for SEO. It’s essential.

In this guide, you’ll learn what schema markup is (and how it works in 2025), different types of schema for various content, and how to add schema markup in WordPress.

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GTM Custom JavaScript Variable (Explained 2025)

Updated: April 14, 2025 by Editorial Team

Are you struggling to track custom interactions in Google Tag Manager (GTM)? While GTM provides built-in variables, sometimes you need more flexibility to capture specific data points or manipulate values dynamically. This is where GTM Custom JavaScript Variables come in. These user-defined functions allow you to extract data, modify event parameters, and enhance your tracking capabilities beyond GTM’s default settings.

In this article, you’ll learn what a GTM Custom JavaScript Variable is, how to create one in GTM, best practices for implementation, and how to troubleshoot common issues. Plus, we’ll explore how Analytify simplifies tracking with automated event monitoring and real-time analytics.

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15 Most Common Enhanced Ecommerce Mistakes (2025)

Updated: April 14, 2025 by Editorial Team

Are you making Enhanced Ecommerce mistakes affecting your data accuracy and decision-making? Enhanced Ecommerce via Google Tag Manager (GTM) allows you to track a wide range of user interactions, from product impressions to purchases. Even minor errors in implementation can lead to incomplete or incorrect data, which ultimately impacts your ability to optimize your ecommerce site.

In this blog, we’ll explore the most common Enhanced Ecommerce mistakes often occurring during GTM and GA4 implementation. We’ll also discuss how these ecommerce mistakes in GTM and GA4 can impact your ability to collect reliable data, and share best practices to help you avoid these errors.

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Where to Insert Google Tag Manager Code? (2025)

Updated: April 5, 2025 by Editorial Team

Where should you place the Google Tag Manager code for the best results? The GTM script placement affects tracking accuracy, page speed, and overall website performance. In this guide, we’ll explore the best GTM code placement based on Google’s recommendations.

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How Google Analytics Can Reveal Hidden Opportunities for Higher Rankings

Updated: April 10, 2025 by Editorial Team

Many brands deploy complex analytics tools to understand customer behavior on their websites and beyond. Such tools are often expensive and hard to use, but give the same level of insight as the good old Google Analytics. This free app has been around since 2005, getting better and better ever since.

Its latest version, Google Analytics 4 (GA4), can track hundreds of metrics, from scroll depth and page views to engagement rates. These insights enable businesses to fine-tune their marketing campaigns, create better content, and increase organic traffic.

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Analytify vs GA Google Analytics (Compared 2025)

Updated: April 3, 2025 by Editorial Team

Are you confused about choosing Analytify vs GA Google Analytics for your WordPress website? Both are popular Google Analytics plugins that help track website data, but they offer different features and user experiences.

In this article, we’ll compare Analytify vs GA Google Analytics to help you decide which plugin is the best fit for your website tracking in 2025.

We’ll look at key features, installation setups, analytics dashboards, advanced tracking options, eCommerce integration, and pricing to help you make an informed choice.

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Custom Metrics in Google Analytics 4 (Explained)

Updated: April 3, 2025 by Editorial Team

How do you measure the unique interactions that matter most to your business? Google Analytics 4 (GA4) offers a variety of default metrics, but they don’t always cover everything you need. That’s where GA4 custom metrics come in. Google Analytics Custom metrics allow you to track specific user interactions, such as button clicks and scroll depth.

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

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Google Ads Conversion Tracking Not Working? (Solved)

Updated: April 3, 2025 by Editorial Team

Are you wondering how to fix Google Ads Conversion tracking not working?

Google Ads conversion tracking is necessary to see how well your ads are performing. It helps you understand whether clicks on your ads are turning into valuable actions, like purchases or sign-ups. Without accurate conversion tracking, it’s difficult to know if your campaigns are effective, and you could be wasting money on ads that aren’t bringing the results you expect.

But sometimes, Google Ads Conversion Tracking is not working as expected. You might notice that conversions aren’t showing up in your reports, or you’re unsure whether your tags are firing properly. This can be frustrating, especially when you’re spending money on ads and want to make sure you’re getting a return.

In this article, we’ll walk you through 27 reasons why Google Ads conversion tracking is not working and offer solutions to get it fixed. Whether you’re using Google Tag Manager (GTM) or manually adding tags, we’ve got you covered.

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GA4 Data Streams (An Ultimate Guide)

Updated: March 17, 2025 by Editorial Team

Are you struggling to track website and app data efficiently in GA4? With GA4 Data Streams, you can seamlessly combine data from different platforms into a single property, ensuring unified tracking.

In this article, you’ll learn everything about GA4 Data Streams, including what they are, their types, and why they’re essential for unified tracking across platforms. You’ll also get a step-by-step guide on setting them up, managing, and providing tips for troubleshooting common issues. Plus, we’ll explore how Analytify simplifies Google Analytics data streams management, making analytics easier for WordPress users.

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