Google Analytics Archives

Google Analytics 4 and Looker Studio: Unified Analytics for 2025

Updated: September 16, 2025 by Editorial Team

Every click, every visit, and every purchase on your website tells a story. But if you’ve ever tried to read that story in Google Analytics 4 (GA4), you know GA4 is incredibly powerful, but it lacks customizable dashboards. That’s why Google Analytics 4 and Looker Studio integration are helpful. They work together to show what’s happening on your website or app. And, you can customize the dashboard as per your needs.

The GA4 and Looker Studio integration lets you use GA4 data in Looker Studio to build visualization reports that show how users behave, what works, and what needs improvement.

In this guide, I’ll show you how to integrate GA4 with Looker Studio, create Google Analytics 4 Looker Studio dashboards, utilize metrics from GA4, and even create your own GA4 Looker Studio reports to gain a deeper understanding of your data.

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Best Strategies for Retargeting without Cookies (2025)

Updated: September 15, 2025 by Editorial Team

Cookies help show you relevant ads by tracking your browsing. This common tactic, often known as retargeting, helps to remind past visitors about products.

But, is it possible to achieve retargeting without cookies in 2025?

The answer is YES!

Retargeting without cookies is a privacy-first promotion strategy that uses first-party data, contextual signals, and AI-powered predictions to re-engage website visitors. This is done by replacing traditional third-party cookie tracking.

The digital marketing world is evolving in 2025. With the outdated practice of third-party cookies, marketers must adopt new, privacy-first strategies that will keep their retargeting campaigns effective.

This is why in this comprehensive guide, I will explain the top cookieless retargeting strategies. I have provided a step-by-step framework for setting them up in Google Analytics 4 (GA4) as well. Let’s begin!

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Analyzing Content Engagement with Google Analytics 4 Funnels (2025 Edition)

Updated: September 15, 2025 by Editorial Team

Are you struggling to see what visitors are reading on your site? Understanding how users interact with your content is key to growth. This is why Google Analytics 4 (GA4) offers an efficient solution: funnel analysis for content engagement.

Unlike old metrics like bounce rate, GA4 funnels map the user journey on your site. They show you where readers stay and where they leave. In this guide, I will explain how to set up, analyze, and implement GA4 funnels to boost your content’s performance.

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13 Keys to Creating a Perfect Marketing KPI Dashboard

Updated: September 13, 2025 by Editorial Team

Have you ever wondered what makes a Marketing KPI dashboard essential for tracking performance?

Today’s businesses can’t afford to guess when it comes to marketing success. A well-structured dashboard pulls together traffic, conversions, ROI, and other vital metrics into a single view.

A Marketing KPI dashboard is important because it makes reporting easier, helps spot trends, and keeps the team focused on the same goals.

In this guide, we’ll explore why Marketing KPI dashboards matter, the benefits they bring, and dashboard best practices every marketer should follow. You’ll also learn the 13 essential keys to building a dashboard that works, and how tools like Analytify make marketing KPI reporting effortless.

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How to Set Up Cookieless Tracking in Google Analytics (2025 Guide)

Updated: September 12, 2025 by Editorial Team

In 2025, more and more websites are moving away from using cookies to track their visitors. But why? Cookies are small pieces of information that websites store on your computer to help them remember things about you, like what’s in your shopping cart or which pages you’ve visited.

However, some people are worried that cookies are not always good for privacy. That’s why Google Analytics 4 is now using a GA4 cookieless tracking system. This means websites can still track things like how many people visit, what they click on, and how long they stay on a page, without using cookies to store personal data.

In this guide, I will show you how to set up cookieless tracking in Google Analytics 4 to keep your website tracking accurate while respecting privacy rules.

However, you can still know what’s happening on your website, but in a more privacy-friendly way!

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Advanced Google Analytics: Key Features and Strategies for 2025

Updated: September 12, 2025 by Editorial Team

What makes Advanced Google Analytics in GA4 so important for you in 2025?

Relying only on basic reports is no longer enough. Advanced Google Analytics (GA4) introduces features that go beyond standard tracking and give you more meaningful GA4 insights and analytics.

With Advanced Google Analytics features, such as GA4 predictive metrics, GA4 explorations, and custom reports, you can not only track your traffic behavior but also predict outcomes. This capability helps you adjust your marketing strategies accordingly.

In this guide, I’ll explain to you the key GA4 advanced features you need to know in 2025. I’ll also share practical strategies to help you make the most of these features, as well as how tools like Analytify bring advanced tracking directly into WordPress.

Let’s get started!

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Exit Pages in Google Analytics 4 (Explained 2025)

Updated: September 5, 2025 by Editorial Team

An exit page is the final page a user views during their session before leaving your website. Analyzing these pages is crucial for identifying UX flaws and content gaps that cause visitors to drop off.

Google Analytics 4 represents a significant shift from Universal Analytics. The old, pre-built “Exit Pages” report has been removed. But in GA4, you can show Exit Pages in the Custom exploration reports.

I have made sure that this guide is updated for 2025 and provides comprehensive information on everything you need to know. You will learn what GA4 exit pages are, why they matter, and how to find them using a custom exploration. I will also explain how to analyze the data and transform insights into effective practices for content strategy.

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How to Use Query Strings and Parameters (2025 Guide)

Updated: September 4, 2025 by Editorial Team

If you’re looking to track traffic, understand user behavior, or personalize your site, query string parameters play a key role. These small pieces of data added to URLs help marketers like me gather information about how users interact with websites.

A query string parameter is essentially extra data attached to a URL that provides important details. For example, it might tell you where a visitor came from, what they searched for, or which ad they clicked on.

I’ve used query strings in many campaigns to track ad performance, see what channels are driving the most traffic, and adjust strategies accordingly.

In this guide, I’ll explain how query strings work, how to use them, and why they matter. I’ll also share how to handle SEO query parameters and talk about how they can help you improve your marketing.

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How to Track PDF Downloads with Google Tag Manager (2025)

Updated: September 1, 2025 by Editorial Team

Ever wondered how to track PDF downloads with Google Tag Manager?

Tracking PDF downloads is important because when someone downloads a resource, it usually means they’re genuinely interested in what you offer. The tricky part is that GA4 doesn’t always automatically pick up .pdf files, so that you may be missing out on important insights. That’s where Google Tag Manager (GTM) helps.

With GTM, you can set up PDF downloads tracking, send accurate data to GA4, and see exactly how people engage with your downloadable content.

In this guide, you’ll learn step-by-step how to track PDF downloads with GTM and get detailed reporting inside Google Analytics 4. We will also discuss how Analytify simplifies it.

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Google Analytics for Agencies: Best Practices and Tips (2025)

Updated: September 1, 2025 by Editorial Team

Are you wondering how to get the most out of Google Analytics for agencies in 2025?

For many marketing teams, analytics can be overwhelming, especially when managing multiple clients, campaigns, and reporting requirements. That’s where a structured approach comes in. The proper setup not only keeps your clients’ data clean and secure but also allows analytics for agencies to deliver insights that drive real results.

In this guide, we’ll cover how to effectively handle Google Analytics for agencies while simplifying the process with Analytify. You’ll also learn how to use Google Tag Manager (GTM) for advanced tracking, data analysis, and interpretation, as well as common pitfalls Google Analytics agencies face, so you can manage client accounts with confidence.

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