Google Analytics Archives

Using AI in Marketing Analytics (2025 Guide)

Updated: May 28, 2025 by Editorial Team

How can AI in marketing analytics revolutionize your business strategies in 2025?

As the digital landscape becomes increasingly complex, businesses are turning more frequently to AI for marketing analytics to stay ahead of the competition. According to a survey, the U.S. AI market is estimated at $73.98 billion in 2025, with a projected CAGR of 26.95% between 2025 and 2031

By using AI, companies can gain deeper insights into customer behavior, predict trends, and make data-driven decisions with greater accuracy and speed.

But how exactly can businesses leverage AI in their marketing efforts?

In this guide, we’ll discuss how to use AI for marketing analytics effectively. We’ll explore the key AI tools, techniques, and best practices that will help you enhance your marketing campaigns, optimize your data analysis, and improve your overall ROI.

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7 Best Website User Engagement Metrics in Google Analytics 4 (GA4)

Updated: May 27, 2025 by Editorial Team

Are your visitors engaging with your website, or just passing through? Understanding user engagement metrics is key to determining this. These metrics indicate how people interact with your website, revealing whether they’re reading your content, clicking on buttons, scrolling through pages, or watching videos.

In this guide, we’ll explore the 7 best website user engagement metrics in GA4 to help you improve your content and boost retention based on real user activity.

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How to Track WordPress Author Performance in Google Analytics 4 (2025 Guide)

Updated: May 26, 2025 by Editorial Team

Want to track WordPress author performance and see which writers drive the most traffic and engagement?

In this article, we’ll discuss how to set up author tracking in Google Analytics 4 (GA4) to monitor the performance of individual authors on your WordPress site. You’ll learn the easiest plugin-based method using Analytify and a manual approach using GA4 custom dimensions.

This guide will help you learn how to easily view author-specific data like page views, bounce rates, and top-performing posts.

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How to Track WordPress Categories and Tags in Google Analytics 4

Updated: May 20, 2025 by Editorial Team

Ever wondered how to track WordPress categories in Google Analytics?

If you’re running a content-heavy website, tracking your categories and tags gives you information about what your audience loves to read.

In this guide, you’ll learn how to monitor the performance of your WordPress categories and tags using Google Analytics 4. We’ll cover the differences between WordPress categories vs tags, how to set up tracking with tools like Analytify, and how to create custom reports for better content strategy.

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GA4 vs Firebase vs Firebase Analytics (Key Differences)

Updated: May 20, 2025 by Editorial Team

Are you unsure which analytics platform to choose for your app or website: GA4, Firebase Analytics, or Firebase?

These three tools are all integral to Google’s analytics ecosystem, but each serves a different purpose and caters to unique business needs. Understanding their differences can help you make the right choice for tracking user interactions, improving app performance, and optimizing user experiences.

In this article, you’ll learn the key differences in choosing Google Analytics 4, Firebase Analytics, and Firebase.

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5 Best Campaign URL Builder Tools (2025)

Updated: May 20, 2025 by Editorial Team

Are you using the right UTM campaign builder to track which of your marketing links drive traffic and conversions? If not, you might miss valuable information that could boost your results.

UTM parameters help you understand where your website visitors come from and which campaigns bring them in, but creating them manually can be difficult. That’s where URL campaign builder tools come in.

In this guide, we’ll explore the five best campaign URL builders of 2025 that simplify link tagging, reduce errors, and give you campaign performance data with just a few clicks.

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Why Google Analytics Belongs on Every WordPress Blog?

Updated: May 19, 2025 by Editorial Team

WordPress runs 43.2% of sites worldwide. Google Analytics now tracks 55.49% of all web properties globally, with 28.1 million sites running both. There is little debate among leading sources: Google Analytics is more than a reporting tool. It is the foundational source for making real decisions about WordPress content, revenue, and audience growth.

In this blog post, you’ll learn how Google Analytics for WordPress blogs is necessary to optimize your site tracking.

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Measuring E-Learning Effectiveness: What the Data Really Tells You

Updated: May 6, 2025 by Editorial Team

Every time a new trend appears, there is one thing we have to ask ourselves: Is it actually…working? Or are we all just following it blindly, without really understanding if it’s that effective?

In recent years, E-learning has completely reshaped education and corporate training. It is becoming increasingly popular and comes in various forms, from short videos to long courses.

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20+ Common Google Tag Manager Mistakes to Avoid (2025)

Updated: May 6, 2025 by Editorial Team

Are you making Google Tag Manager mistakes without even realizing it? If yes, here is a guide to help you avoid those mistakes.

Google Tag Manager (GTM) is a powerful tool, but even experienced marketers can make small mistakes with GTM that lead to significant tracking issues. From misfired tags to messy containers and inaccurate event setups, these common GTM mistakes can distort your data and result in missed opportunities.

In this guide, we’ll discuss the most frequent Google Tag Manager mistakes and how to avoid and fix them.

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How to Set Up Ecommerce Tracking with Google Tag Manager

Updated: May 6, 2025 by Editorial Team

Are you facing challenges in setting up ecommerce tracking with Google Tag Manager for your online store? Setting up ecommerce tracking with GTM might seem like a tough job, especially with all the tags, triggers, and variables involved. But with the proper setup, you can easily track how users interact with your store, from product views to successful purchases.

In this guide, you’ll learn what ecommerce tracking with Google Tag Manager is, and how it works with GA4. We will also explore common issues and fixes in Google Tag Manager ecommerce tracking, and discover how plugins like Analytify make things even easier for WooCommerce and EDD users.

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