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How to Track Website Traffic with Google Analytics 4

How to Track Website Traffic with Google Analytics 4

Tracking your website’s traffic is like keeping an eye on the heart of your online presence. Whether you’re a small business owner, a marketer, or a blogger, understanding how to track website traffic is essential. It tells you where your visitors are coming from, what they’re doing on your site, and whether they’re engaging with your content or simply bouncing off.

In this guide, we’ll explore how to track website traffic with Google Analytics 4 (GA4). GA4 provides more in-depth insights and customization than its predecessor, making it easier to access the data you need to grow your site.

Let’s learn how!

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Improve email click through rate

15 Actionable Ways to Improve Your Email Click Through Rate (CTR)

Have you ever wondered why some emails get clicked while others are ignored? The answer lies in the email click through rate (CTR). 

In email marketing, where inboxes overflow with promotions and notifications, achieving a high CTR is the holy grail. It signifies that your emails are resonating with your audience, prompting them to take the desired action, whether visiting your website, purchasing, or downloading a resource.

In this comprehensive guide, we’ll explain email CTR and, most importantly, improve email click-through rate, empowering you to create campaigns that truly connect with your audience.

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Google Analytics Email Marketing Tracking

How to Track Email Marketing with Google Analytics (2025)

How effectively are you tracking your email marketing campaigns? Understanding Google Analytics email marketing tracking can transform how you assess your marketing efforts. Adding UTM parameters lets you gain valuable information about how recipients interact with your website after clicking email links. 

In this article, we will explore the steps for email campaign tracking and discuss why this tracking is essential for measuring performance, understanding user behavior, and refining your strategies for greater success in email marketing. 

Let’s discover how to track your email marketing campaigns using GA4 to drive better results! 

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Content Audit Tools

9 Best Content Audit Tools to Improve Rankings (2025)

Are you searching for the best content audit tools?

In today’s SEO era, where algorithms evolve and user behavior shifts, it’s easy for your website content to get lost in the shuffle. The solution is a comprehensive content audit

In this article, we will discuss content auditing, why it is important, and the 9 best content auditing tools for your website.

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GA4 Hourly Traffic Report

How to View GA4 Hourly Traffic Report (2025)

Ever wonder how your website traffic fluctuates throughout the day? In this article, we’ll guide you through the steps for viewing the GA4 hourly traffic report and discuss the importance of this metric for understanding real-time website performance. 

This guide is helpful for website owners, digital marketers, and anyone looking to learn about their website’s traffic patterns. You can identify peak times, analyze user behavior, and optimize your content by tracking hourly traffic. 

Let’s explore how to view and use the GA4 hourly traffic report!

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Plot Rows in Google Analytics 4

How to Use Plot Rows in Google Analytics 4 (2025 Update)

Did you hear about the new feature of plot rows in Google Analytics 4?

GA4 Plot Rows feature allows you to plot multiple metrics on separate rows within the same chart. This means you can compare and contrast different data points side-by-side, making it easier to spot trends, patterns, and correlations. No more juggling multiple charts or getting confused with overlapping lines. Plot rows bring clarity and simplicity to your data visualization.

In this new guide, we’ll discuss plot rows in Google Analytics 4 in detail. We’ll explore what they are, how to access and enable them, how to add and customize metrics, and, most importantly, how to use them to analyze your data effectively. 

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Google Analytics Organic Shopping

Google Analytics Organic Shopping (Explained 2025)

Curious how customers discover your products online? GA4 organic shopping data can reveal this and show you how to use it to boost your sales.

Analyzing GA4’s organic shopping data lets you see how users discover your products through search engines and optimize your website and marketing to attract more organic shoppers.

You’ll learn to track vital metrics, interpret key data points, and use these to enhance your online store’s performance, ensuring you stay ahead in today’s competitive digital marketplace. 

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Google Analytics Glossary

A Complete Google Analytics Glossary (2025)

Google Analytics is a powerful tool for understanding user behavior and measuring website performance. However, its terminology can be overwhelming for newcomers. This Google Analytics glossary aims to simplify the learning process by providing clear and concise definitions for key Google Analytics terms.

All essential Google Analytics definitions are here, from fundamental concepts like sessions and pageviews to more complex metrics and dimensions. Whether you’re a beginner or a seasoned analyst, this GA4 glossary will be a valuable resource for navigating the world of Google Analytics.

Understanding these terms in Google Analytics is essential for effectively interpreting data and making decisions about your website or app’s performance.

If you’re new to Google Analytics, our beginner-friendly guide about learning GA4 will help you understand the basics before diving into advanced terms and metrics.

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the benefits of Google Analytics 4

13 Main Benefits of Google Analytics 4 (Explained)

Do you want to know the powerful benefits of Google Analytics 4? If yes, you are in the right place.

In the digital age, analytical data is necessary for a successful business. Google Analytics 4 benefits you in your decisions and your marketing strategies.

In this article, we will discuss 13 top benefits of Google Analytics 4.

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GA4 Landing Page Report

How to Create a GA4 Landing Page Report (2025) 

Are your landing pages truly driving the desired results? Driving traffic is not enough—you must ensure that your landing pages convert visitors effectively.

Google Analytics 4 (GA4) offers a robust platform for analyzing the performance of your landing pages, but where do you start? 

In this article, you’ll learn how to create a detailed GA4 landing page report , customize it for your unique goals, and analyze the data to optimize user experience and boost conversions. By the end, you’ll have enough information and tools to turn your Google Analytics landing page report into powerful drivers of success.

Let’s get started!

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