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How to Exclude URL Query Parameters in Google Analytics 4

Updated: September 20, 2024 by Editorial Team

Are you looking for ways to exclude URL query parameters in Google Analytics 4? If so, you are in the right place.

In Universal Analytics (GA3), this was a built-in feature, but in GA4, it requires a workaround.

URL query parameters, which are bits of information attached to the end of a URL after a question mark (?), play a significant role in how websites function. They pass data between pages, track marketing campaigns, and personalize user experiences. However, when it comes to Google Analytics 4 (GA4), these parameters can create a bit of a mess. They can clutter your reports, skew your data, and even pose privacy concerns.

That’s why learning how to exclude URL query parameters in Google Analytics 4 is a must for anyone serious about data analysis.

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A Complete Google Analytics Glossary (2025)

Updated: February 3, 2025 by Editorial Team

Google Analytics is a powerful tool for understanding user behavior and measuring website performance. However, its terminology can be overwhelming for newcomers. This Google Analytics glossary aims to simplify the learning process by providing clear and concise definitions for key Google Analytics terms.

All essential Google Analytics definitions are here, from fundamental concepts like sessions and pageviews to more complex metrics and dimensions. Whether you’re a beginner or a seasoned analyst, this GA4 glossary will be a valuable resource for navigating the world of Google Analytics.

Understanding these terms in Google Analytics is essential for effectively interpreting data and making decisions about your website or app’s performance.

If you’re new to Google Analytics, our beginner-friendly guide about learning GA4 will help you understand the basics before diving into advanced terms and metrics.

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GA4 Custom Events: What Are They and How to Create Them?

Updated: February 3, 2025 by Editorial Team

Are you ready to elevate your website’s performance with using GA4 Custom Events in your analytics strategy?

Well, you’re in the right place! In the ever-evolving world of digital marketing and website analytics, staying ahead is the name of the game. One way to do that is by understanding and harnessing the power of GA4 Custom Events. But what exactly are they, and how can you create them to pin-point your analytics?

In this blog, we’ll talk about Google Analytics 4 custom events. We’ll explore what these events are, why they matter, and most importantly, we’ll show you step-by-step how to create custom events in GA4.

So let’s get started!

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How to Reduce Bounce Rate (20 Quick Tips)

Updated: July 13, 2025 by Editorial Team

Are you struggling with a high bounce rate when visitors leave after just one webpage on your site?

Don’t worry! In this guide, we’ll explain the bounce rate and the causes of the high bounce rate. We will also share 20 easy-to-understand strategies to improve bounce rate.

The lower it is, the more visitors you keep engaged, which can lead to more sales, signups, or your custom goals.

Get ready to transform those one-page visitors into happy explorers!

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Introducing Analytify 4.0 – New Pricing And More Advanced Features

Updated: February 3, 2025 by Adnan

Today we are pleased to announce an improved version of our plugin i.e. Analytify 4.0.

In this latest version, we have introduced the following key features to help you drive the most out of our tool.

Author Posts Insights
Events Tracking Reports
Dimensions Analytics
Forms Tracking Dashboard
Search Terms Reporting
Google Optimize
Google AMP Pages tracking

While we are working on Google Analytics 4 integration, these are a few major updates we have rolled out in Analytify.

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How To Track Organic Keywords In Google Analytics 4

Updated: October 8, 2024 by Editorial Team

Are you wondering how to find GA4 organic keywords?

Understanding how to see keywords in GA4 is crucial for any website owner who wants to fine-tune their SEO strategy and boost organic traffic.

Google Analytics 4 (GA4) has evolved, offering more comprehensive and user-focused analytics. However, one area that often puzzles users is the tracking and reporting organic search keywords. In this article, we’ll discuss about the GA4 keywords in detail, how they work and how to find organic keywords in Google Analytics.

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How to Add User to Google Analytics Easily (2025)

Updated: July 12, 2025 by Editorial Team

Wondering how to add user to Google Analytics without sharing login credentials?

GA4 allows you to add users using its built-in access management feature. Adding users ensures that each person can view or manage only what they need, whether it’s accessing reports, analyzing traffic, or configuring account settings.

Instead of giving away full access, you can assign specific roles, such as Viewer, Editor, Analyst, or Admin. This allows better control over your data, improves collaboration, and prevents unauthorized changes.

In this guide, you’ll learn how to add a user to Google Analytics, manage permissions, and streamline account access in just a few clicks.

Let’s get started!

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Updated WordPress SEO Audit Checklist (2025)

Updated: July 9, 2025 by Editorial Team

Are you conducting a WordPress SEO audit?

If not, you could be missing out on important opportunities to improve your site’s performance. A WordPress technical SEO audit is a crucial process to ensure your website is optimized for search engines. It helps you identify problems that could hurt your rankings and find ways to improve your site’s visibility.

In 2025, SEO is more important than ever. With changes in Google’s algorithms, the rise of AI-driven tools, and mobile-first indexing, staying on top of your website’s SEO health is crucial.

In this guide, we’ll walk you through an updated WordPress SEO audit checklist that will help you improve your site’s search engine rankings, user experience, and overall performance.

Let’s get started!

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5 Best Link Building Services for 2025 (Tried & Reviewed)

Updated: July 2, 2025 by Editorial Team

Looking for the best link building services for 2025?

Link building hasn’t gotten any easier. If anything, the noise around it has grown louder. With more services, bigger promises, and new tools popping up every year, it’s tough to tell what’s worth your time. A handful of link-building services still attempt to stay relevant but struggle to deliver what today’s SEO teams need.

These next five services consistently deliver results in 2025. Some are built for fast turnarounds, others focus on strategy, and a few are better suited for teams managing larger campaigns. From solo SEOs to agencies and affiliate marketers, the best choice depends on how you prefer to run your workflow.

That said, let’s review each link-building service in detail.

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What is Remarketing with Google Analytics? (Explained 2025)

Updated: July 1, 2025 by Editorial Team

What is Remarketing with Google Analytics, and why should marketers care about it in 2025?
When you visit a website and then start seeing its ads while browsing other sites, that’s the result of remarketing in action. GA4 remarketing helps you reconnect with people who visited your site but didn’t take action or convert. It allows you to show them personalized ads based on their past interactions, giving you a second chance to turn those visits into conversions.

In this guide, we’ll discuss everything from understanding the benefits and types of GA4 remarketing to how to enable remarketing in Google Analytics. You’ll also find step-by-step instructions for setting up remarketing in Google Analytics, as well as best practices and common challenges with their solution.

Let’s get started!

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