Google Analytics Benchmarking is a feature that lets you measure your website or app’s performance against similar businesses using industry benchmarks, peer group comparisons, and percentile insights.
Comparing your numbers with industry standards shows you where you are strong, where you fall behind, and where you can grow.
I cover what benchmarking in Google Analytics is, how GA4 benchmarking works, the prerequisites to access it, and how to interpret the data below.
Continue reading “Google Analytics Benchmarking: How to Compare Your Data Against Industry Standards?”