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Google Analytics Pricing (Free vs 360)

Updated: September 30, 2026 by Muhammad Adnan

Google Analytics is free for most users. But there is also a paid enterprise version called Google Analytics 360.

My take: if you run a WordPress site, Google Analytics 360 is not worth $50,000 a year. GA4 Free covers most sites, and Analytify puts those reports inside your dashboard.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Choosing between them depends on your traffic volume, data needs, and budget.

This guide explains Google Analytics pricing by exploring its differences in features.

Ultimately, you can decide which solution works best for your business.

Let’s get started to explore GA4 pricing!

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How to Track Popups with GTM and GA4 (Explained)

Updated: October 4, 2026 by Muhammad Adnan

Are you looking for an easy guide on how to track popups?

Popups are a common feature on websites. They are used to grab attention, promote offers, collect leads, or share important messages. You may have seen popups offering discounts, showing announcements, or asking for email signups.

Tracking popups is essential for understanding how users interact with them. It tells you how often a popup is displayed, clicked, or dismissed. This data helps you improve popup designs and messaging for better results.

Google Tag Manager (GTM) is a tool that simplifies popup tracking. It lets you set up triggers and track popup events without editing your website’s code. Google Analytics 4 (GA4) works alongside GTM to report and analyze these popup interactions.

In this guide, we’ll teach you how to track popups with Google Tag Manager and analyze the results in Google Analytics 4. You’ll also discover how to create reports to evaluate popup performance.

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How to Create a Content Strategy? From Research to ROI

Updated: October 4, 2026 by Muhammad Adnan

To create a content strategy, define your goals, research your audience, audit your content, plan around keywords and competitors, then create, distribute, and measure your content.

A content strategy is a clear plan for what type of content to create, where to share it, and how to connect with your audience. It works for small business owners, bloggers, and large companies.

I guide you step by step through how to create a content strategy. I cover why a web content strategy matters, the key steps to follow, and how plugins like Analytify can make your process easier.

This guide is for you if you want to grow your audience, improve your website traffic, and reach your business goals.

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Paid Search Analytics—How to Track and Optimize Ad Performance?

Updated: October 4, 2026 by Muhammad Adnan

Do you want to learn about paid search analytics in detail? If so, you’re in the right place.

Paid search, often synonymous with Pay-Per-Click (PPC) advertising, has revolutionized how businesses reach their target audiences online. With billions of searches happening every day, using paid search ensures your business stands out amidst the competition. However, success in PPC isn’t just about running ads; it’s about understanding and analyzing their performance.

This is where Paid Search Analytics comes into play. By tracking and analyzing key metrics, you know what works and what doesn’t.

In this guide, we’ll explore everything you need to know about Paid Search Analytics, from the tools you need for effective PPC Tracking to advanced strategies for analyzing your campaigns.

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Google Tag Manager Server Side Tagging (Explained 2026)

Updated: September 21, 2026 by Editorial Team

Are you looking for an easy guide to Google Tag Manager server side tagging? It’s tricky, but don’t worry, we’ve covered it.

In recent years, digital tracking has evolved. One major change is Google Tag Manager server side tagging. Since its launch, many are excited about its potential, while others wonder if it’s necessary. This guide will help you understand why server side tagging with Google Tag Manager (GTM) matters.

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How to Track Affiliate Links in Google Analytics 4

Updated: October 4, 2026 by Muhammad Adnan

Are you wondering how to track affiliate links with GA4?

Our guide on Affiliate link tracking covers everything you need to know, from understanding the basics of affiliate links and why tracking them matters to setting up effective tracking in GA4.

You’ll explore various methods, including configuring custom events in GA4, using Google Tag Manager, and using the Analytify plugin for WordPress users. With these tools, tracking affiliate links becomes easy, empowering you to analyze performance and boost your marketing results.

Let’s get started!

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17 Content Marketing Metrics To Track in 2026

Updated: March 26, 2026 by Editorial Team

Are you struggling to make your content stand out? It’s time to approach your content marketing strategy. By tracking the right metrics, you can measure the effectiveness of your efforts, identify areas for improvement, and drive results.

In this article, we’ll explore 17 essential content marketing metrics you should monitor in 2025. These metrics will give you a valuable understanding of your audience, content performance, and overall marketing success.

Get ready to elevate your content strategy and drive impactful results!

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Search Engine Visibility (Ultimate Guide)

Updated: October 2, 2026 by Muhammad Adnan

Search engine visibility is how often and how prominently your website appears in search engine results for the queries your audience uses.

Search engine visibility is more than just understanding how search engines work; it extends to how you can improve your chances of being found by your target audience.

In this article, we’ll cover what is SEO visibility, how websites land on the first page of Google or why some businesses always seem to pop up when you search for something online.

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Google Analytics Audit Checklist: 10 Steps to Ensure Data Accuracy

Updated: October 2, 2026 by Muhammad Adnan

A Google Analytics audit checks that your GA4 setup tracks accurate data and matches your business goals. Run it regularly to catch broken tags, missing events and wrong settings before they distort your reports.

This guide covers a detailed Google Analytics Audit Checklist with all the requirements for an audit. It helps you make your GA4 Audit thorough and effective. You’ll also discover how tools like Analytify can simplify the process to optimize your analytics.

The checklist below has 10 steps you can run in order.

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9+ Best Content Audit Tools to Improve Rankings (2026)

Updated: September 26, 2026 by Editorial Team

Content that ranked well two years ago quietly loses rankings as algorithms evolve and user behavior shifts. A content audit finds exactly which pages are slipping before traffic drops become obvious.

This guide covers what content auditing is, why it matters, and the 9 best content audit tools for your website.

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