Are you looking for ways to find Google Ads Reports in Google Analytics 4?
Google Analytics 4 (GA4) helps businesses track users’ interactions with their website or app. For advertisers, GA4 is especially useful when linked with Google Ads. It provides detailed reports to track the performance of ad campaigns.
With GA4, you can analyze key metrics like clicks, conversions, and user behavior. This allows you to see which campaigns are working and where improvements are needed. Finding Google Ads reports in Google Analytics is an essential skill for anyone managing online advertising.
In this guide, we’ll show you how to find Google Ads reports in Google Analytics. Whether you’re new to GA4 or looking to get the most out of your AdWords reports in Google Analytics, our guide will make it easy to access the data you need.
Google Ads Reports in Google Analytics (TOC):
Why Do You Need Google Ads Report in GA4?
AdWords reporting in GA4 help you understand how your ads perform and where your budget is best spent. Here are some key reasons why they’re essential:
- Track Campaign Success: See clicks, impressions, and conversions to know which ads are driving results.
- Understand User Behavior: Learn what users do on your website after clicking on an ad. This helps you improve the user experience.
- Optimize Ad Spend: By analyzing detailed data, you can focus your budget on the ads that perform best.
- Measure ROI: GA4 makes it easier to track the return on investment (ROI) for your Google Ads campaigns.
- Audience Insights: Use GA4’s reports to understand your audience better and create ads that target them effectively.
These Google Analytics Google Ads reports give you the information you need to run smarter campaigns and get the most value from your ad budget.
Link Google Ads with Google Analytics
To view Google Ads analytics in Google Analytics 4, you first need to link your accounts. This connection allows data to flow between Google Ads and GA4, giving you a complete view of your ad performance.
The process involves going to the Admin section in GA4, selecting Google Ads Links, and completing the setup.
Once linked, you can access Google AdWords reporting in GA4 in the Advertising section or build custom explorations for deeper analysis.
How to Find Google Ads Reports in Google Analytics
Once your Google Ads account is linked to GA4, finding the Google Ads reports is simple. Follow these steps:
1. Through Traffic Acquisition Report GA4
- Log in to Google Analytics 4: Go to Google Analytics and sign in to your account.
- Navigate to the Reports Section: On the left-hand menu, click Reports to access your analytics data.
- Select Acquisition Reports: Under Lifecycle, click Acquisition, then choose Traffic Acquisition.
- Filter for Google Ads Traffic: Use the Session Source/Medium filter.
- Next, select “google / cpc” to see data specifically from your Google Ads campaigns.
- Analyze Your Metrics: To evaluate your ad performance, look at key metrics such as clicks, conversions, cost-per-click (CPC), and engagement.
- Explore Event-Based Data: GA4 uses events instead of sessions. Check events like “page_view,” “purchase,” or custom events related to your ads.
You can select events from the drop-down of Events count:
Let’s suppose we check Page_views:
That’s how you can track the effectiveness of your Google Ads campaigns directly in GA4.
2. Advertising Section (Ad Workspace)
The Advertising section in GA4 is a dedicated space for analyzing ad performance. It’s specifically designed to provide deeper insights into how ads contribute to your business goals. Here’s what you’ll find:
Key Features:
- Attribution Overview: Understand how Google Ads works alongside other channels to drive conversions. This report helps identify whether Google Ads plays a first-touch, last-touch, or assisting role in the conversion journey.
- Conversion Paths: Analyze the sequence of touchpoints users take before converting. You can see where Google Ads fit into this sequence, such as whether users clicked an ad before returning via organic search to complete a purchase.
- Model Comparison Tool: Compare different attribution models (e.g., last-click, first-click, or data-driven) to see how credit is assigned to Google Ads in conversions.
How to Use:
- Navigate to Advertising in the left-hand menu.
- Review the Attribution Overview to see Google Ads’ contribution. See Attribution Paths:
- Open Conversion Paths to identify the role of Google Ads in multi-channel journeys.
The Advertising section is particularly useful for understanding the bigger picture of how Google Ads influence overall marketing performance.
3. Through Google Ads Report in GA4
The Google Ads Report in GA4 is a built-in report designed to help you track and optimize your ad campaigns. It provides a detailed view of how your Google Ads traffic interacts with your website and contributes to conversions.
What’s Included in the Report?
- Campaign Performance: Metrics like clicks, impressions, cost-per-click (CPC), and conversions for each campaign.
- User Engagement: Insights into post-click behavior, including bounce rates and average engagement time.
- ROI Tracking: Data on revenue or goals completed, helping you measure the effectiveness of your ad spend.
How to Access It:
- Go to Reports in GA4.
- Navigate to the Advertising section.
- Select the Google Ads report to view campaign-specific data.
You can use filters to isolate specific campaigns or compare performance across multiple campaigns.
After selecting the Google Ads campaign, you can see the further details of your particular campaign:
This report is essential for monitoring ad performance and making adjustments to improve your results. It complements other GA4 tools for a full picture of your marketing impact.
5 Important Google Ads Reports in GA4
Google Analytics 4 offers several useful reports to analyze Google Ads data. Here are five key reports and how they can help:
1. Campaign Performance Report
This report shows how your Google Ads campaigns are performing. You can see metrics like clicks, impressions, and conversions. Use it to identify which campaigns drive the most traffic and sales.
2. Traffic Source Report
The traffic source report helps you compare Google Ads traffic with other channels, such as organic search or social media. This gives you a clear picture of how Google Ads fits into your overall marketing strategy.
3. Ad Group Performance Report
Dive deeper into the performance of specific ad groups. You can see which groups are performing well and which ones need improvement. This helps you optimize your bids and ad copy.
4. Keyword Performance Report
Keywords are critical for Google Ads success. This report highlights which keywords generate the most clicks and conversions. It’s perfect for refining your keyword targeting and eliminating poor performers.
5. Conversion Path Analysis
GA4 allows you to track the full user journey, from the first click on a Google Ad to the final conversion. This helps you understand how users interact with your ads and which paths lead to the best results.
These reports provide actionable insights to improve your Google Ads strategy and maximize ROI. Use them regularly to fine-tune your campaigns.
Google Ads Conversion Tracking in WordPress with Analytify
Join 50,000+ beginners & professionals who use Analytify to simplify their Google Analytics!
Analytify offers a convenient Google Ads Tracking feature. This allows you to track Google Ads conversions directly by enabling the tracking toggle and entering your Conversion ID and Conversion Label.
Read in detail how to activate Google Ads Tracking in Analytify.
Once configured, you can monitor Google Ads data alongside other analytics in your dashboard.
- User-Friendly Dashboards: Analytify provides clear, customizable dashboards tailored to show your Google Ads performance.
- UTM Campaigns URL Builder:
Analytify provides a UTM Campaigns URL Builder, allowing you to create custom URLs with UTM parameters. These parameters help track the effectiveness of your campaigns by identifying the source, medium, and campaign name. This feature simplifies the process of generating trackable links for your marketing efforts.
- Campaign Tracking Add-On:
With Campaign Tracking Add-On, Analytify enables you to monitor the performance of your campaigns within WordPress. It offers insights into various metrics, helping you understand which campaigns are driving traffic and conversions. This add-on provides a comprehensive view of your marketing efforts without the need to navigate external analytics platforms.
- Detailed Campaign Analytics:
Analytify presents detailed statistics for each campaign, including data on visitors, page views, bounce rates, and more. By analyzing these metrics, you can assess the success of your campaigns and make informed decisions to optimize future marketing strategies.
By integrating these features, Analytify simplifies campaign tracking, enabling you to effectively measure and enhance your marketing initiatives directly from your WordPress site.
Analytify simplifies tracking events and goals so you don’t miss any important data.
By using Analytify, you can focus more on improving your ads and less on navigating complicated tools. It’s the perfect solution for WordPress users looking to get the most out of Google Ads and GA4.
Google Ads Reports in Google Analytics (FAQ)
1. How to see Google Ads data in Google Analytics?
Link your Google Ads account to GA4, then go to Reports >> Acquisition >> Traffic Acquisition and filter by “google / cpc” to view Google Ads data.
2. Where can I find Google Ads reports?
Find Google Ads reports in the Traffic Acquisition section, the Advertising tab, or create custom reports using the Explore feature in GA4.
3. Can Google Analytics track Google Ads?
Yes, once linked, GA4 tracks Google Ads metrics like clicks, impressions, user engagement, and conversions.
4. How do I extract a report from Google Ads?
In Google Ads, go to Reports, select a report, customize it, and download it in CSV, Excel, or PDF format.
5. How do I check conversion events from Google Ads in GA4?
Go to the Events section in GA4, where all tracked actions are recorded. Look for conversion events triggered by your Google Ads campaigns, such as “purchase” or “sign_up.”
6. Why isn’t my Google Ads data showing in GA4?
Ensure your Google Ads and GA4 accounts are properly linked. Check that data sharing is enabled, and verify your campaign tracking parameters (e.g., UTM tags).
Final Thoughts
Tracking Google Ads performance in GA4 is important for optimizing your campaigns and maximizing ROI. By linking your Google Ads and GA4 accounts, you can access detailed reports that reveal campaign performance, user behavior, and conversion paths.
Here’s a quick recap of what we covered:
- Why Google Ads Reports Matter: They help you track success, understand user actions, and optimize your ad spend.
- How to Link Accounts: Simple steps to connect Google Ads with GA4 for seamless data sharing.
- Where to Find Reports: Use the Traffic Acquisition, Advertising Section, and Google Ads Report to analyze performance.
- 5 ImportatGoogle Ads Reports: Once configured, you can monitor Google Ads data alongside other analytics in your dashboard.
- Analytify’s Role: With Analytify, WordPress users can effortlessly track Google Ads and GA4 data, monitor conversions, and make data-driven decisions.
We hope this article helped you to find Google Ads reports in Google Analytics 4.
You may also like to read:
- Setting Up Conversion Tracking in Google Analytics 4
- How To Enable Google Analytics Ecommerce Tracking
Now, we’d love to hear from you. What insights are you most excited to uncover from your Google Ads reports in GA4? Share your thoughts, or let us know if there’s a specific challenge we can help you solve!
