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Author: Muhammad Adnan

Adnan is the CEO of WPBrigade and Analytify, and a Senior Software Architect with over a decade of experience in WordPress and web development. A Google Summer of Code Alumnus (GSA 2013), he has a strong foundation in open-source development and software engineering. Adnan is passionate about startups, WordPress, and building tools that help businesses make sense of their data.
Google Ads UTM Parameters

How to Set Up UTM Parameters in Google Ads

Updated: by Muhammad Adnan

To set up UTM parameters in Google Ads, add a tracking template that contains utm_source, utm_medium, and utm_campaign. UTM parameters show where your traffic comes from and which ads perform best.

By using UTM parameters, you can see exactly which campaigns, ads, and keywords drive the most traffic and conversions. This helps you make data-driven decisions to optimize your ad spend.

In this guide, we’ll show you how to set up Google Ads UTM parameters step-by-step. Plus, we’ll introduce Analytify, a simple plugin that helps you track UTM-based campaign data directly in your WordPress dashboard.

Continue reading “How to Set Up UTM Parameters in Google Ads” →
Google Tag Manager Preview Mode Not Working

How to Fix Google Tag Manager Preview Mode Not Working? (28 Ways)

Updated: by Muhammad Adnan

When Google Tag Manager preview mode is not working, the cause is usually a browser setting or an extension. An incorrect GTM installation is the third common cause. Test in an incognito window with extensions off first, then check the GTM snippet on the page.

Start with an incognito window and your extensions off. That rules out browser cache and ad blockers, the first two causes in the table below.

The GTM preview mode not working problem means you can’t see how your tags fire, making debugging a nightmare. You may ask, “Is Google Tag Manager debug mode working?” but see no results. Don’t worry, we’ve got you covered.

This guide covers the fixes in order, from basic browser checks to GTM installation problems.

Continue reading “How to Fix Google Tag Manager Preview Mode Not Working? (28 Ways)” →
GA4 and Google Tag Manager Naming Conventions

GA4 and Google Tag Manager Naming Conventions

Updated: by Muhammad Adnan

GA4 and Google Tag Manager naming conventions are consistent rules for naming tags, triggers, variables, and events. They keep your tracking setup clear, reduce errors, and make it scalable.

This guide explores why Google Analytics and Google Tag Manager Naming Conventions are essential for efficient analytics management. It teaches best practices for naming tags, triggers, variables, and events in GTM and GA4 and provides clear, consistent reporting strategies.

Let’s get started!

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Install Google Analytics on Shopify

How to Set Up Google Analytics for Shopify (4 Methods)

Updated: by Muhammad Adnan

Did you know GA4 can transform the way you manage your Shopify store? Integrating Google Analytics into your Shopify setup gives you the tools to track customer behavior, optimize marketing strategies, and grow your business effectively.

This blog explores why Google Analytics for Shopify is essential and provides step-by-step instructions on how to install Google Analytics on Shopify. You’ll clearly understand how to add Google Analytics in Shopify to track your store’s e-commerce performance by the end.

Let’s get started!

Continue reading “How to Set Up Google Analytics for Shopify (4 Methods)” →
How to Check if Google Tag Manager is Working

Google Tag Manager Not Working? 6 Ways to Check and Fix It

Updated: by Muhammad Adnan

The fastest way to check if Google Tag Manager is working is to inspect your source code for the gtm.js script. You can also run GTM’s built-in Preview Mode. Both take under two minutes and tell you definitively whether your tags are live.

If GTM isn’t set up correctly, your Google Analytics data will be incomplete or wrong. Every decision built on that data then rests on bad information.

Below are 6 reliable ways to check, ranked from fastest to most thorough. You also get the most common reasons GTM stops firing and how to fix each one.

Continue reading “Google Tag Manager Not Working? 6 Ways to Check and Fix It” →
What is Affiliate Marketing

What is Affiliate Marketing and How Does it Generate Revenue?

Updated: by Muhammad Adnan

Are you looking for a complete guide on Affiliate Marketing? If yes, you are at the right place.

Affiliate marketing is a simple way to earn money online. It is a trade of trust and value: you promote a company’s goods, and if someone buys through your affiliate link, you earn a share of the sale.

Affiliate marketing is changing how businesses and marketers reach people. Analytify knows this space well: our team has helped many marketers optimize their strategies by analyzing their analytics.

This guide draws on that experience to help you succeed.

Here is what affiliate marketing is, how to start it, and how to earn from it.

Continue reading “What is Affiliate Marketing and How Does it Generate Revenue?” →
Google Analytics Pricing

Google Analytics Pricing (Free vs 360) 

Updated: by Muhammad Adnan

Google Analytics is free for most users. But there is also a paid enterprise version called Google Analytics 360.

My take: if you run a WordPress site, Google Analytics 360 is not worth $50,000 a year. GA4 Free covers most sites, and Analytify puts those reports inside your dashboard.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Choosing between them depends on your traffic volume, data needs, and budget.

This guide explains Google Analytics pricing by exploring its differences in features.

Ultimately, you can decide which solution works best for your business.

Let’s get started to explore GA4 pricing!

Continue reading “Google Analytics Pricing (Free vs 360) “ →
Google Search Console vs Google Analytics 4

Google Search Console vs Google Analytics 4

Updated: by Muhammad Adnan

Are you wondering how Google Search Console vs Google Analytics differ? Both are essential tools for understanding your website’s performance, yet serve distinct purposes. Google Analytics tracks user behavior on your website, while Google Search Console on your website’s search performance.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

In the GA4 vs GSC comparison, we’ll explore the key similarities and differences between Google Analytics and Google Search Console and how using both tools together can significantly enhance your website’s search optimization strategy.

Let’s get started with the detailed Google Analytics and Search Console comparison!

Continue reading “Google Search Console vs Google Analytics 4” →
How to Check if GA4 is Working?

GA4 Debugger: How to Check if GA4 Is Working (5 Ways)

Updated: by Muhammad Adnan

The fastest way to check if GA4 is working is to open DebugView in your GA4 property (Admin >> DebugView) and watch for live events as you browse your site. If you see page_view and click events appearing in real time, GA4 is tracking correctly.

If nothing shows up, or if GA4 was never set up right, your traffic and conversion data will be incomplete, which means every decision built on it is based on a gap you can’t see.

Below are 5 reliable ways to check, starting with the debugger, plus the most common reasons GA4 stops tracking and how to fix each one.

Continue reading “GA4 Debugger: How to Check if GA4 Is Working (5 Ways)” →
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