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How to track form submissions in Google Analytics 4

How to Track Form Submissions in GA4 (Explained)

GA4 tracks form submissions as a form_submit event. Enhanced Measurement captures this automatically. For manual control, set it up in Google Tag Manager.

Form tracking shows which forms drive leads. It captures contact requests, sign-ups, and other submissions as they happen.

This guide covers five tracking methods. They range from GA4’s built-in Enhanced Measurement to full Google Tag Manager setups. WordPress users have it easiest: Analytify’s forms tracking feature tracks every form automatically, with no code required.

Let’s get started.

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GA4 Site Search Tracking

Site Search Tracking in GA4 (Google Analytics 4)

To track site search in GA4, turn on Site search under Enhanced measurement in your web data stream. Enter your search query parameter if GA4 does not detect it by default. This guide shows each step, how to read the reports, and the mistakes to avoid.

Google Analytics 4 (GA4) has significantly changed how we monitor and track website performance. GA4 tracks site search with the view_search_results event. The event shows what visitors search for on your site. Tracking site search data can reveal important insights about user intent, content gaps, and areas for improvement on your website.

In this blog, we will explore the benefits of site search tracking in GA4, explain how it works, and provide a step-by-step guide on how to set it up.

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GA4 Enhanced Measurement

Enhanced Measurement in Google Analytics 4 (A Complete Guide)

GA4 Enhanced Measurement is a built-in GA4 setting that automatically tracks page views, scrolls, outbound clicks, site searches, video engagement, and file downloads. It removes most of the manual tagging that Google Analytics tracking usually involves.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

GA4 Enhanced Measurement automatically captures key user actions, including scrolls, outbound clicks, video views, file downloads, and site searches. No extra code required.

In this article, I’ll explain what Enhanced Measurement is, which event types it tracks, how to enable it in GA4, its limitations, and how Analytify makes the data easier to use inside WordPress.

Let’s explore how GA4 Enhanced Measurement can simplify your tracking process!

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GA4 Path Exploration Report

How to Use GA4 Path Exploration Report

The GA4 Path Exploration report shows the sequence of pages and events users move through on your website or app, displayed as a tree graph. You can start from a page or event and see what users did next, or pick an ending point such as a key event and see what users did before it. To open it, go to Explore and select the Path exploration template.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

In this article, we’ll explore an overview of Google Analytics path exploration, how it works, and how to create and use forward and reverse path exploration reports.

Let’s get started to learn about GA4 path analysis!     

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The Ultimate Guide to Google Analytics Cookies in 2026

The Ultimate Guide to Google Analytics Cookies

Google Analytics cookies are small files stored in a visitor’s browser. They let Google Analytics recognize returning visitors and group their visits into sessions. GA4 uses two first-party cookies: _ga and _ga_<container-id>. Both expire after 2 years (Google Analytics Help: cookie usage on websites).

Need the full setup? See our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?

Google Analytics cookies are essential for understanding your website’s traffic. These small files sit quietly in your visitors’ browsers. They collect information that helps you improve user experience, optimize content, and measure success.

However, privacy laws like GDPR and CCPA are getting stricter. It’s no longer enough to set cookies and forget them. You need to know which cookies you use and how they track data. You also need to know whether you need Google Analytics cookie consent from your users.

In this guide, we’ll break down everything you need to know about Google Analytics and cookies.

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GA4 Key Events

Key Events in Google Analytics (Explained)

A key event in Google Analytics 4 (GA4) is an event you mark as important to your business, such as a purchase, a form submission or a sign-up. Google replaced the term “conversions” with “key events” in 2024, so key events are what you may know as conversions.

This article covers what key events are, why key events in GA4 replaced conversions, and how to create and track them. 

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WooCommerce Conversion Tracking

How to Set Up WooCommerce Conversion Tracking (Complete Guide)

To set up WooCommerce conversion tracking, install Analytify with its WooCommerce addon, connect Analytify to your Google Analytics 4 property, and read the results in your WordPress dashboard.

Running an online store comes with many exciting challenges, such as tracking sales, understanding what your customers like, and optimizing your website to grow your revenue. With the help of eCommerce conversion tracking, you can learn what’s working and what’s not.

WooCommerce conversion tracking lets you track the actions people take on your online store, such as purchases, subscriptions, and even abandoned carts. For WordPress users, setting this up can be a breeze with the Analytify plugin and its Woocommerce tracking addon.

In this article, we’ll guide you through the process of setting up WooCommerce conversion tracking on your WordPress website using Analytify. 

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How to Track Website Traffic with Google Analytics 4

How to Track Website Traffic with Google Analytics 4? (2026 Guide)

Track website traffic in Google Analytics 4 using three reports: Traffic Acquisition, Engagement, and Realtime. Traffic Acquisition shows where visitors come from. Engagement shows what they do on your site. Realtime shows who’s active right now. Install the GA4 tracking code to start collecting this data. Or skip that step. Analytify connects GA4 automatically. It displays these reports inside your WordPress dashboard.

Google Analytics 4 (GA4) replaced Universal Analytics with an events-based tracking model. GA4 tracks Users and engagement instead of sessions and pageviews alone. This gives a more accurate view of visitor behavior across devices. Older terms like Google Analytics website hits no longer apply. GA4 replaced hits with events. Most site owners track their website with Google Analytics because it’s free and familiar. This guide covers GA4 setup and the reports to check. You’ll also see how to view this data inside WordPress.

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GA4 Hourly Traffic Report

How to View GA4 Hourly Traffic Report

You view the GA4 hourly traffic report in Explorations. Add the Hour dimension to a free-form report or a line chart. Hourly data shows your peak visit times. You can then schedule posts, emails, and promotions when visitors are most active.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

This guide is helpful for website owners, digital marketers, and anyone looking to learn about their website’s traffic patterns. You can identify peak times, analyze user behavior, and optimize your content by tracking hourly traffic. 

The steps below use GA4 Explorations, then show how to monitor hourly traffic automatically.

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Plot Rows in Google Analytics 4

How to Use Plot Rows in Google Analytics 4: Visualizing Specific Data Trends

Plot rows in Google Analytics 4 let you add the total row and up to five table rows from a detail report to its line chart, so you can compare how each row changes over time.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Each selected row gets its own line, which makes differences between the rows easy to see.

This guide explains what plot rows are, how to plot rows in a detail report, and how to use them to compare traffic sources. 

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