10 Best AI Tools for SEO: Find a Solution to Streamline the Workflow

Ever wondered how AI SEO tools can transform the way you optimize your website?

In 2025, search engine optimization remains one of the drivers of digital marketing. Yet, as the search advances, achieving a competitive advantage becomes more complicated. That’s why using the right software is no longer optional but necessary.

Artificial intelligence is actively becoming a part of the equation. Using artificial intelligence for SEO lets you get more done in less time, deepen data analytics, and forecast the outcomes.

In this guide, we’ll explore AI SEO use cases, review the top software options, and help you understand how to choose the right tool for you. 

Let’s dive in and talk about the best SEO AI tools for simplifying your workflow!

What Are AI SEO Tools (and What They’re Not)

AI tools for website SEO are software applications powered by artificial intelligence. They are meant to simplify SEO workflow and help you gain more insights from data.

These solutions can use different models and algorithms to solve diverse optimization tasks. In particular, there are large language models (LLMs) for generation, machine learning (ML) models trained to analyze large volumes of data and detect patterns, and predictive modeling tools meant for forecasting events.

The specific tasks that can be solved with such software include:

• Keyword research
• SERP analysis
• Keyword and topic clustering
• Content and brief generation
• Search intent analysis
• Trend forecasting
• Automation, etc.

The most widespread myth about such tools is that they give you a fully automated SEO process. But that’s not quite true. While analytical, predictive, and generative models all let you simplify and automate different tasks, they aren’t here for full automation. They are rather meant to inform and guide your strategy rather than replace human effort.

Top AI SEO Tools Comparison 

Here’s a quick comparison table to help you evaluate the top AI SEO tools side by side: 

Name	Best For	Price	Website Audits	Content Generation	Keyword Research	White Label
SE Ranking	All types of SEO tasks	From $65/mo	Yes	Yes	Yes	Yes
Search Atlas	White-label solutions	From $99/mo	Yes	Yes	Yes	Yes
Rankscale.ai	Tracking visibility in AI search engines	From €20/mo (120 credits)	Yes(but only to see how AI understands your site)	No	No	Yes
Advanced WEB Ranking	Rank tracking in Google and beyond	From $99/mo	No	No	No	Yes
Mangools AI Search Grader	Checking brand visibility in leading AI search engines	Free	No	No	No	No
Alli AI	Simple solutions in technical optimization	From $169/mo	Yes(on-page audit)	Yes	Yes	Yes
Nightwatch	Highly customizable and scalable SEO solutions	From $32/mo	Yes	No	Yes	Yes
SEMrush	A long list of toolkits for all purposes	From $117.33/mo	Yes	Yes	Yes	Yes
ChatGPT	Content generation	Free or from $20/mo	No	Yes	Yes	No
Perplexity	In-depth research and source collection	Free or from $20/mo	No	No	Yes	No

The Best AI SEO Tools (Ranked & Reviewed):

The following AI tools for SEO are ranked and reviewed to help you choose the right one for your needs:

1. SE Ranking

SE Ranking is a powerful SEO platform that brings AI to every level of optimization. Trusted by over a million users since 2013, SE Ranking blends innovative algorithms with a highly intuitive interface, making advanced SEO accessible and automating processes.

The platform offers a vast keyword database (5.9 billion keywords) across 188 locations and 30+ solutions for rank tracking, website audits, backlink management, keyword and competitive research, content creation, local marketing, and more. It features a specialized Agency Pack with automated reporting, White Label, Lead Generator, extra user seats, and a spot in the Agency Catalog. 

SE Ranking also includes an AI Search Toolkit to help users stay ahead and optimize their visibility in Google AI Overviews and AI Mode, ChatGPT, and other AI platforms.

Key AI Features

SE Ranking’s AI features are designed to reduce manual SEO work while improving outcomes. Here’s what you get:

• Brand AI visibility tracking across Google’s AIOs, ChatGPT, and more. Users can track links, mentions, positions, competitors, and shifts over time
• Traffic forecasting that dynamically adjusts to changes in positions, search volume, and CTR
• AI-powered keyword search intent detection
• Content Editor with AI Writer and anti-AI detection features
• AI Insights to spot keyword cannibalization, low-quality pages, rising competitors, and more
• Automated AI report summaries

Pros & Cons

Pros: 

• Smart automation for SEO, content creation, and reporting
• Accurate, real-time data across a wide database
• Covers both traditional and AI-powered search optimization
• Intuitive dashboards with actionable metrics
• Transparent pricing with plans that adapt to user needs

Cons:

• Some AI features are add-ons or come with higher subscriptions
• Advanced features may require some learning time

Pricing

SE Ranking offers flexible pricing tailored to project size and feature needs. Some AI features are included in the following plans:

• Pro: $119/month 
• Business: $259/month 

AI Writer is also available as an add-on at $29/month. AI summaries for reports are included in the Agency Pack at $50/month with annual plans only.

All plans come with a 20% discount with an annual subscription. A 14-day free trial is available.

2. Search Atlas

Search Atlas was founded in 2015 and is deservedly considered one of the best AI tools for SEO. Its primary advantage is its white-label features, which make it a perfect choice for agencies. Additionally, the tool has functionality geared to different SEO needs, including technical optimization, local SEO, and more.

Search Atlas also earns points for its versatility and a comprehensive suite of tools. It gives you a customizable dashboard that can be easily adjusted to your SEO goals. There is a convenient reporting feature with white-label options that lets agencies deliver branded services to their customers. Another big highlight of this tool is its smart AI assistant. OTTO SEO does a great job of automating audits, backlink checks, and other tedious technical tasks. It also gives you real-time optimization recommendations for enhancing your content.

Key AI Features

So, what’s in it for you? In general, Search Atlas offers a complete suite of tools that help make optimization simple. The key features include:

• OTTO SEO (smart AI assistant for automation)
• Fully customizable white-label dashboard for agencies
• Backlink analyzer
• Competitor analysis
• GBP management software
• Citation building software
• Customizable reporting with AI-powered summaries

Pros & Cons

Pros:

• Full suite of SEO tools
• One of the top choices for agencies, thanks to white labeling
• Scalable plans
• The possibility of requesting a personalized (enterprise) plan

Cons:

• Too many email notifications
• Occasional glitches and slow load times

Pricing

Search Atlas is a subscription-based solution. It has three pricing plans tailored to different team sizes and needs:

• Starter: $99/month
• Growth: $249/month
• Pro: $399/month
• Enterprise: tailored offer

While all plans include essential features, there are certain limitations. However, you can purchase add-ons if you have insufficient credits.

You can test Search Atlas for free first, thanks to its 7-day trial option.

3. Rankscale.ai

Next up on our AI tools for SEO optimization list is Rankscale.ai. Rankscale is a pioneering tool, designed specifically to help you track your visibility in AI search engines. It allows you to audit your website to understand how well artificial intelligence understands it. This feature allows you to assess the effectiveness of your optimization for appearing in searches across popular AI search engines, such as Google AI, ChatGPT, and others.

Apart from website audits, the platform allows you to track your visibility across popular AI search engines and assess your ranking for target keywords and regions. It also helps you benchmark your results against top-performing competitors and analyze the tone of voice AI uses when mentioning your brand.

Key AI Features

Compared to other top-rated solutions on this list, Rankscale has a more limited range of features. Its capabilities come down to:

• Visibility tracking in Google AI, Perplexity, Claude, and ChatGPT
• Tracking keyword-, engine-, or engine-specific rankings
• Analyzing mentions sentiment
• Viewing the list of original sources 
• Analyzing competitors
• Actionable optimization recommendations

Pros & Cons 

Pros:

• A perfect choice for tracking visibility in AI search
• Flexible and affordable credit-based pricing
• An opportunity to audit your website and get content recommendations for appearing in AI search more often
• The possibility of monitoring rankings for specific keywords, engines, and regions

Cons:

• Not an all-around solution
• A little technical, which may confuse beginners

Pricing

Rankscale can be deservedly called one of the affordable picks. The tool is not entirely free of charge. It has credit-based pricing instead of a subscription-based model, making it suitable for different budgets.

There are four packages to pick from:

• Essentials: €20/120 monthly credits
• Pro: €99/1,200 monthly credits
• Enterprise: €780/12,000 monthly credits
• Custom Plan: Price, credits, and other features tailored to your needs

Apart from the credit number, every plan includes a different number of dashboards, website audits, and other features, so every user should be able to choose a suitable solution. 

4. Advanced WEB Ranking

Advanced WEB Ranking takes a deserved fourth spot on our list of the top AI SEO tools. This platform has been around for over 20 years. Its primary focus is rank tracking. However, one thing that makes it stand out from the pack is that it helps you track ranking beyond Google. In particular, you can monitor your positions on YouTube, Amazon, and search engines specific to certain countries, such as Naver and Baidu.

Apart from this, Advanced WEB Ranking features competitor analysis and comprehensive reporting features with white-label options. These things make it a good choice for large teams, especially agencies. And it also allows forecasting.

Key AI Features

The main features of this tool include:

• Rank tracking
• SEO reporting
• Competitor analysis
• SEO forecasting
• AI brand visibility

Pros & Cons

Pros:

• Rank tracking in Google, YouTube, Amazon, and area-specific engines
• Suitable for differently-sized teams
• A range of free tools
• 30-day free trial

Cons:

• A lack of live reporting for unexpected changes in rankings
• A somewhat complex learning curve due to the diversity of features

Pricing

Advanced WEB Ranking has a relatively flexible set of pricing plans compared to other options on our list. The platform offers four distinct pricing plans geared to teams and businesses of different sizes:

• Pro: $99/month
• Agency: $199/month
• Enterprise: $499/month
• Custom: depends on the needed volume of keywords, for example, 50K keywords will $700/month.

Another notable thing about its pricing is a fairly long trial period. All new users can test Advanced WEB Ranking for up to 30 days, at no cost. And that’s not all. Apart from its core functionality, the platform also offers a suite of completely free solutions, which include:

• Google Organic CTR
• Google AI Overviews
• Google SERP Features
• Google Algorithm Changes
• Wattspeed
• AWR Search Anywhere. 

5. Mangools AI Search Grader

Many teams and professionals are seeking free artificial intelligence solutions. Among the diversity of options, Mangools AI Search Grader is a worthy option. 

Mangools is an all-encompassing SEO platform that features a variety of paid features. Additionally, it offers a set of free tools, including Search Grader. It is designed to help you assess the visibility of your brand in AI search engines. It stands out thanks to a long list of supported engines, which include Google Gemini, ChatGPT, Claude, DeepSeek V3, Mistral AI, and Llama 4.

Key AI Features

Search Grader allows you to analyze your brand and your competitors. Its core functionality includes:

• Tracking how often a brand is featured in answers by artificial intelligence
• Tracking the average position
• AI search score – this is a combined metric that demonstrates your overall performance in AI engines

Pros & Cons

Pros:

• One of the choices for measuring visibility
• An opportunity to monitor your brand and your competitors
• A helpful combined search score for deeper insights into your general performance
• An opportunity to gain more features from the Mangools platform

Cons:

• Limited functionality that requires pairing it with other software for a more streamlined workflow
• A lack of competitor analysis depth

Pricing

Search Grader is a tool that you can use free of charge. However, if you use this tool as a guest, your analysis will be limited to only three models: ChatGPT, Google, and Llama 4. If you want to unlock all models, you need to create a free account with Mangools.

6. Alli AI

The next best AI tool for SEO that we can recommend to you is Alli AI. This platform is a comprehensive solution for search engine optimization geared to teams and agencies of all sizes. It is compatible with any CMS for connecting your entire tech stack together for a more effective workflow.

Alli AI is a versatile solution that focuses on improving your website, content, and internal linking. In particular, the convenient, zero-code technical optimization feature is what makes Alli AI one of the best AI tools for SEO optimization.

Key AI Features

Alli AI has a solution for nearly every area of SEO. Its key features include:

• SEO Al Agent
• On-page SEO Automation
• Live Editor
• Site Speed Optimizer
• Keyword Rank Tracking
• Al Schema Markup Generator
• Al Internal Linking Automation
• SEO A/B Testing

Pros & Cons

Pros:

• Code-free optimization for you and automatic code deployment after your approval
• Seamless integration with any content management system (CMS)
• White label control for agencies
• Scalable pricing that can be adjusted to your growing needs

Cons:

• Some users report that the initial setup is somewhat complicated
• Not all recommendations are wise and worth following

Pricing

Alli AI is among the top AI SEO tools for agencies and teams of all sizes, thanks to its flexible and scalable pricing options. There are four packages to choose from:

• Small Biz: $169/month
• Consultant: $399/month
• Agency: $699/month
• Enterprise: $1,249/month

For all new users, there is also a 10-day free trial, perfect for testing the platform and its features before you make a decision.

You can also schedule a demo with one of the company’s representatives.

7. Nightwatch

The next one among our top-rated SEO optimization AI tools is Nightwatch. This platform is a rank tracker that allows you to monitor your site’s performance across different engines and locations. One of the significant benefits of this rank tracker is that it gives you insights that go beyond basic ones. Namely, with Nightwatch, you can get actionable data on your visibility, click potential, traffic value, and more.

In addition to rank tracking, Nightwatch equips you with tools for site audit and keyword research, meant to inform your optimization strategy. And it has a customizable reporting feature, which is also tailored for agencies.

Key AI Features

Nightwatch is the best AI tool for SEO analysis. It comes with a broad range of features, which include:

• Rank Tracker
• Site audit
• Keyword research
• AI search visibility tracking
• Reporting

And that’s not all. In addition to features that you pay for, the platform gives you an extensive suite of free tools, which include Mobile Rank Tracker, YouTube Rank Tracker, Serp API, SEO Database, Sitemap Checker, and others.

Pros & Cons

Pros:

• Highly customizable and scalable pricing
• Custom reporting with white-label options
• A long list of free tools in addition to paid features
• The possibility of tracking multiple websites, even in the cheapest pricing plan

Cons:

• No features for content generation and optimization
• It can be complex for beginners

Pricing

Nightwatch is considered the best AI tool for SEO optimization thanks to its flexible pricing. Unlike other tools on our list, Nightwatch doesn’t limit you to several pre-defined paid packages. Instead, it lets you pick the scope of keywords, competitors, sites, and other things you want to track and gives you a suitable solution at a pocket-friendly price.

The platform’s rates start from just $32 per month for 250 daily tracked keywords, 50 sites, five competitors, and 5,000 pages for site audit. You can adjust the limits of features to your needs and pay accordingly.

8. SEMrush

SEMrush is one of the best-known options among the top AI SEO tools. It has been a big name in the search engine optimization sector for many years, offering all-around toolkits for marketers and agencies. So, when they’ve launched an AI-powered platform, it’s no surprise they made it pretty all-around too.

The AI features offered by SEMrush include keyword research, writing assistant, rank tracking, and much more. Together, these and other tools found on the platform make a complete tech stack you need for optimizing your workflow and getting results.

Key AI Features

SEMrush is considered the best AI tool for SEO in terms of versatility. The diversity and comprehensiveness of its toolkits are quite impressive. Some of the main features include:

• Real-time writing assistant
• Ideas and drafts generation
• Automated topic research
• Tailored optimization recommendations
• Rank tracking
• Keyword research
• Thorough backlink analysis
• Technical audits
• And much more

Pros & Cons

Pros:

• Real-time insights and recommendations for improving your content
• Content optimization is supported in 25+ languages
• Simple integrations with other helpful tools, including popular CMS platforms, Google Docs, and more
• Tailored recommendations based on your goals and campaign specs

Cons:

• Lots of advanced features that can be confusing for beginners
• Many features come as add-ons, increasing the price

Pricing

SEMrush has three pricing plans:

• Pro: $139.95/month 
• Guru: $249.95/month
• Business: $499.95/month

You can save 17% if you pay annually, and there is a free 7-day trial period for new users.

9. ChatGPT

Speaking about the best AI SEO software, it’s impossible not to mention ChatGPT. It has been around for quite a while and has earned the affection of millions of users, not only SEO professionals. And it can be an excellent choice for some daily tasks, particularly for content planning and creation.

In a nutshell, ChatGPT is a bot that you can communicate with and ask to perform a variety of tasks. Marketers often use it for research, idea generation, and, of course, content creation. It can help you generate optimized content briefs and even complete articles in seconds, though it’s not fully fault-free.

Key AI Features

ChatGPT is among the best solutions thanks to its versatility. As a smart chatbot, it can perform a variety of features, including:

• Generating ideas
• Researching keywords
• Researching information for your articles
• Instant generation of optimized briefs
• Generating content pieces

Pros & Cons

Pros:

• One of the best-known AI models out there
• The possibility of using it free of charge if you find the functionality sufficient
• Wide range of applications
• The possibility of purchasing paid plans for extra features and benefits

Cons:

• The information you get from ChatGPT requires thorough fact-checking because it can make up facts
• Generated content always requires a human touch

Pricing

ChatGPT is broadly known as one of the top free tools. Indeed, it can be used free of charge. The free version might be sufficient for moderate usage and basic daily tasks. Additionally, there are two paid plans that you can consider if you need an upgrade:

• Plus: $20/month
• Pro: $200/month
• Enterprise: Custom

Paid plans increase the speed of response, give you access to the latest model versions, and extend your limits on file uploads, project creation, and other features. They also give you early access to all new features that are released.

10. Perplexity

At first glance, Perplexity looks very similar to ChatGPT. Nevertheless, it’s a slightly different AI tool for SEO. It’s also a chatbot that leverages natural language processing and can engage in a dialogue with you; at the same time, it has the functionality of a search engine.

Perplexity allows you to look for information on any topic. And it doesn’t just give you a list of links like Google. Instead, it analyzes your request and provides a compelling AI-generated answer together with sources. In terms of search engine optimization, this platform can help you with tasks like keyword research, content brainstorming, and finding valuable sources for your articles. In paid plans, you also gain access to Perplexity Labs. This feature allows you to bring your projects to life and create different documents and assets, like reports, charts, images, etc. 

Key AI Features

Perplexity is not like other AI SEO tools on our list. It may not let you audit your website, track metrics, or perform other daily tasks. But it can be a great helper in planning your strategy.

Its key features include:

• A convenient question-answer bot
• Deep research on any topic
• Perplexity Labs for creating all types of assets (only for subscribers)

Pros & Cons

Pros:

• Strong research capabilities
• Links to original and valid sources support the answers provided by the model.
• Affordable prices in paid plans
• A deep research feature that can come in handy for researching your topics in the process of content creation

Cons:

• Doesn’t feature SEO-specific tools that would help you optimize your site better
• Limitations in a free plan may somewhat hinder your workflow, especially if you want to create documents and assets

Pricing

Perplexity is among the best AI tools for SEO that can be used for free. Just like ChatGPT, this platform gives you the possibility to create a free account and use the platform’s functionality at no cost.

The free version can be available to you indefinitely. However, there are some limitations in the number of citations featured per answer, file uploads, image generation, and other features. If you need to expand these limits, you can choose one of the available paid plans:

• Pro: $20/month
• Max: $200/month
• Enterprise Pro: $40/month per seat

Analytify: Simplifying SEO Tracking for WordPress Users

Analytify is the best WordPress plugin that makes Google Analytics easy to understand, even for beginners. Analytify offers real-time stats, traffic sources, top-performing pages, and audience demographics directly in your WordPress dashboard. 

You can track keywords, monitor campaigns with UTM parameters, view top referrers, and analyze eCommerce performance without switching tabs.  Analytify is ideal for those who want powerful analytics without the complexity.

How to Choose the Best AI Tool For SEO (Without Regret)

Given the diversity of AI SEO tools available today, choosing one that matches your scope of work, tasks, and vision can feel somewhat overwhelming. There are so many factors to consider. And so many companies claim they have the best AI tools for SEO.

So, how do you navigate the options and make the choice you won’t regret tomorrow?

Here are five easy steps to make it right:

• Define your core goal and match it to a suitable tool.
• Steer clear of models that are outdated or hallucinatory (trained on improper, poor-quality data).
• Look for handy integrations (e.g., WordPress, API, GSC, etc.).
• If you are an agency or have a large SEO team, look for solutions that allow scalability.
• If you are an agency, opt for AI-based SEO tools with white labeling opportunities to customize your solution and deliver branded services to your customers.

Frequently Asked Questions About AI SEO Tools

Final Thoughts: AI SEO Tools

Artificial intelligence can give you a multitude of benefits in terms of search engine optimization, from automation to deeper insights. Hence, making it a part of your strategy is never a bad idea. You just need to choose wisely.

Now, you have a list of the top options to help you find the best AI SEO tool for you. In conclusion, every solution shines in a different area: SE Ranking makes the perfect choice overall, Search Atlas is known for customizable white-label options, and ChatGPT is best for content generation. At the end, the choice should come down to your unique needs and requirements. So, use our guide and comparison table to assess your options and make the best choice.

For further guidance, you can read:

• How to use Google Analytics for SEO
• 15 Best SEO Tools
• 9 Best AI Voice Bots for Automating Your Business

Which AI SEO tools have you tried, and what’s your experience with them? Share your thoughts in the comments below!