Blog

Do you want to know what Page Value is in Google Analytics?

As the website owner, you might want to understand each page’s contribution to revenue and goal accomplishment.

In this article, we’ll take a look at what is page value in Google Analytics, and how you can use it to better understand the performance of your website pages.

Are you wondering how to track Add to Cart events in Google Analytics?

Products that visitors add to the store cart are an important metric because it indicates the popularity and performance of your store. The challenge here is setting everything so you can track Add to Cart Events in Google Analytics (and Analytify).

The process requires you to set up a couple of moving parts. If you have an eCommerce store, you want to know how many product visitors have added to the cart in order to manage inventory and tally revenue numbers.

Do you want to understand how to measure lead quality on your website?

Many people overlook the quality of the leads because they assume that the volume of the leads would make up for the lack of quality. However, as they soon learn, no number of leads can make up for the lack of quality. 

Do you run social media campaigns and want to know how to measure social media ROI?

Businesses need to track the outcomes and ROI of social media campaigns because they need to understand the return on the resources and budget invested in these campaigns.

Are you confused about Google Analytics events vs goals?

You are not alone. Even experienced users aren’t sure which one to use in a particular scenario. Google Analytics is a fantastic data tracking and reporting platform. However, you need to understand the use of goals and events to tag user interactions for further analysis properly.

Do you want to know what is direct traffic in Google Analytics?

Direct traffic is a channel that people often see in Google Analytics. However, unlike other channels in the report that are clear in their meaning (for instance, social), direct can be a confusing term.