Analytify Blog

Track Add to Cart events in Google Analytics 4 with a Google Tag Manager trigger on the add_to_cart event, or automatically through Analytify’s WooCommerce and Easy Digital Downloads integration. GA4 does not capture this event by default.

Add to Cart data shows which products visitors want before they decide to buy. It catches the drop-off between browsing and checkout that sales totals alone cannot show.

This guide covers both setup methods, plus how to check the resulting data in GA4 and inside your WordPress dashboard.

Are you confused about Google Analytics events vs goals?

You are not alone. Even experienced users aren’t sure which one to use in a particular scenario. Google Analytics is a fantastic data tracking and reporting platform. However, you need to understand the use of goals and events to tag user interactions for further analysis properly.

Have you ever looked at your website’s traffic sources in Google Analytics and found “Direct Traffic”? You’re not alone. 

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

GA4 Direct traffic can be a bit of a mystery, leaving website owners wondering where these visitors are coming from.

In this comprehensive guide, we’ll discuss Direct Traffic in Google Analytics in detail. We’ll explore what it is, the reasons behind it, and how to interpret and potentially refine this data point. Whether you’re a seasoned marketer or just starting with website analytics, this article will equip you with the knowledge to understand this sometimes-elusive traffic source.

Have you been thinking about how to track Facebook Ads in Google Analytics 4?

Facebook has a massive audience that you can reach via Facebook Ads. While marketers spend a lot of time deciding the audience, copy, and creatives, they often overlook tracking the results.

Are you looking for ideas to improve the ROI of your Facebook ad spend?

Every digital marketer knows Facebook has the most potential to generate leads and sales. That’s why marketers consider Facebook ads as a very high converting channel.