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How to track phone calls in Google Analytics with Analytify or GTM

How To Track Phone Calls In Google Analytics (3 Best Methods)

Updated: September 20, 2026 by Muhammad Adnan

GA4 doesn’t track phone calls natively. Three methods fix that: Analytify, Google Tag Manager, or GA4’s native Ads import. Phone calls convert 10 to 15 times better than web leads. Tracking them closes a real reporting gap.

See our full guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?

GA4 doesn’t track phone calls by default. It only records web interactions like page views, clicks, and form submissions. Without call tracking, phone leads never appear in your conversion reports. Even real revenue-driving calls get missed.

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10+ Crucial Ecommerce Metrics to Track in GA4 (2025)

Updated: August 6, 2026 by Editorial Team

Have you ever wondered how to ensure your online store meets its full potential?

It’s no secret that the key to unlocking the success of any ecommerce business lies in understanding and monitoring the right metrics. Ecommerce metrics play a vital role in gauging your online business’s growth and identifying improvement areas.

Google Analytics 4 offers a lot of metrics. With GA4 ecommerce metrics, it has become even more feasible to keep an eye on key ecommerce metrics and optimize your ecommerce performance.

So, which are the top ecommerce metrics to track in GA4 this year? Let’s discuss this in detail.

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How to Quickly Find and Fix 404 Errors in GA4

Google Analytics 404 Report: How to Quickly Find and Fix 404 Errors

Updated: August 6, 2026 by Editorial Team

Do you want to find and fix 404 errors in Google Analytics? You’re at the right place!

Broken links can negatively impact the user experience. As such, you need to find all 404 errors on your website and remove them ASAP. The good thing is that Google Analytics (and Analytify) helps you find these broken links. Once you find them, you have several options to deal with these errors.

In this article, we’ll cover the basics of broken links and how to find 404 errors in Google Analytics 4 and fix them. We’ll also cover how Analytify makes it really easy to find pages with broken links on WordPress.

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How to add Google Analytics to WordPress featured image

How to Add Google Analytics to WordPress (2 Easy Ways)

Updated: September 29, 2026 by Muhammad Adnan

You can add Google Analytics to WordPress in two ways: with Analytify, a WordPress plugin that needs no code, or manually with the Google Analytics 4 (GA4) tracking code or Google Tag Manager.

Both methods start the same way. You create a GA4 property and a web data stream in Google Analytics. Then you either connect that property through Analytify or paste the tracking code into your site.

Google Analytics 4 is Google’s free analytics tool. Once GA4 runs on your WordPress site, it records visitors, traffic sources, top pages and conversions. You see what brings people to your site and what they do there.

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GA4 UTM Parameters [An Ultimate Guide] 2025

Updated: March 26, 2026 by Editorial Team

Would you like to know which marketing campaigns drive the most traffic on your Website with GA4 UTM Parameters?

This is where GA4 UTM parameters will help you to analyze your marketing campaigns. UTM parameters in GA4 will help you track multiple campaigns that you are running and provide the data you will need for campaign optimization.

In this article, we will discuss the UTM parameters in GA4, uncovering how to track and analyze them effectively. If you’ve ever faced the issue of GA4 UTM parameters not working or wondered how to see UTM parameters in Google Analytics, this guide is your one-stop solution.

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How to Set Up a Multilingual Ecommerce Website? A Technical SEO Guide

Updated: September 21, 2026 by Editorial Team

A multilingual ecommerce website lets you sell to customers in their own language. It removes the language barrier that prevents international visitors from buying.

Most online shoppers prefer to browse and buy in their own language. Removing the language barrier directly reduces cart abandonment and increases conversions.

In this guide, I’ll share 6 steps to set up a multilingual ecommerce website, from choosing the right platform to testing the user experience and tracking performance with analytics.

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How to Create Advanced Segments in Google Analytics 4

How to Create Advanced Segments in Google Analytics (2025)

Updated: August 1, 2026 by Editorial Team

Have you ever felt overwhelmed by the large volume of data available in Google Analytics, wondering how to filter through it all to find the analytics that could transform your online strategy?

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

The answer lies in mastering how to create advanced segments in Google Analytics. This powerful feature allows you to filter the noise, zoom in on the data that matters most, and uncover behaviors and patterns that can inform smarter business decisions. Whether you aim to enhance user experience, increase conversions, or tailor your marketing efforts more effectively, advanced segments of Google Analytics offer a gateway to deeper understanding and targeted analysis.

But what exactly are these segments, and how to create segments in Google Analytics effectively to leverage Google Analytics segmenting strategies? If you have these questions in your mind, you’re in the right place.

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Everything You Need to Know About GA4 Custom Dimensions

Updated: August 6, 2026 by Editorial Team

Are you ready to use GA4 custom dimensions for website analytics and user behavior insights? Learn more about custom dimensions and how Analytify can help you master this game-changing tool.

Google Analytics 4 (GA4) has a powerful feature called custom dimensions, which lets you collect and analyze data specific to your business. You can track and measure certain acts or attributes that GA4 doesn’t automatically record by setting up custom dimensions. This gives you more information about how your website works and how people use it so you can make decisions leading to more conversions and revenue.

In this blog post, we’ll discuss in detail about GA4 custom dimensions.

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what is page value in Google Analytics 4

What is Page Value in Google Analytics and How is it Calculated?

Updated: August 1, 2026 by Editorial Team

Do you want to know what Page Value is in Google Analytics?

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

As the website owner, you might want to understand each page’s contribution to revenue and goal accomplishment.

In this article, we’ll take a look at what is page value in Google Analytics, and how you can use it to better understand the performance of your website pages.

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15 best WordPress SEO practices for better ranking

16 Best Practices for WordPress SEO to Improve Search Rankings

Updated: September 25, 2026 by Muhammad Adnan

WordPress powers over 40% of all websites. But having a WordPress site does not automatically mean you rank well in search.

Good WordPress SEO comes down to a set of specific practices, most of which take less than an hour to set up correctly.

This guide covers 16 proven WordPress SEO best practices to improve your search rankings, increase organic traffic, and fix the most common mistakes site owners miss.

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