Tutorials Archives

AI Visibility: How to Enhance Your Brand Presence in LLMs?

Updated: October 21, 2025 by Editorial Team

As businesses rely more on AI tools like ChatGPT and Google’s AI, it’s important to focus on AI visibility, or how visible your brand is in AI-generated content.

These AI tools are becoming the go-to for users when they search for information. Unlike traditional search engines, AI models generate responses directly from their data, and brands need to make sure they appear in these responses.

AI visibility means your brand is mentioned or visible when AI systems answer questions, recommend products, or provide insights. This is important because the AI-generated content shapes how consumers view your brand, often even before they visit your website or social media pages.

In this article, we’ll discuss why AI visibility matters, how it works, and how to enhance brand visibility in AI. I’ll also show you how to monitor your brand’s visibility in AI responses and provide tips on improving it to stay competitive in the market.

Continue reading →

Guest Posting: How It Works and What It Can Do for You

Updated: October 16, 2025 by Editorial Team

If you’re serious about SEO, it’s only a matter of time before you start considering dipping your toes into guest posting. And it makes sense. After all, it’s one of the best ways to get backlinks, which determine your domain rating (DR), rankings, and traffic.

The only trouble is, there is so much noise floating online about how to get it right that it can be confusing to know what is still effective.

So, in this article, I’m going to explain what guest posting is, what this SEO tactic is all about, how to use it, and what things to avoid.

Continue reading →

Google Ads Certification Study Guide: Exams, Benefits & Credentials (2025)

Updated: October 9, 2025 by Editorial Team

Google Ads Certification Study Guide is your roadmap to gaining the skills and credentials necessary to become a Google Ads expert.

Whether you are starting your digital marketing journey or looking to enhance your existing skills, getting certified in Google Ads can significantly improve your career prospects. This certification helps you to effectively create, manage, and optimize Google Ads campaigns for better results.

In this guide, I’ll explain everything you need to know about the Google Ads Certification guide, from the types of certifications you can earn to the steps for preparing for the exams.

I’ll also discuss how Google Ad Manager certification can enhance your professional opportunities, and how you can use Analytify to track and optimize your Google Ads performance once you’re certified.

Continue reading →

Track Affiliate Sales with GTM and GA4 (2025 Guide)

Updated: October 2, 2025 by Editorial Team

Have you ever wondered how to track affiliate sales accurately?

With so many affiliates promoting your products, it’s not enough to just count clicks. You also need to know which partners are actually driving actual purchases and revenue.

That’s where Affiliate sales tracking with GTM and GA4 comes in. Together, they enable you to capture outbound affiliate clicks, connect them with completed purchases, and generate clear reports within Google Analytics 4.

In this guide, we’ll cover what affiliate sales tracking GA4 is, why it’s important for businesses, and step-by-step instructions on how to set up GTM and GA4 for tracking affiliate clicks, conversions, and sales performance.

Let’s get started!

Continue reading →

How to Become a Google Ads Specialist in 2025 (Quick Tips)

Updated: September 30, 2025 by Editorial Team

Have you ever thought about becoming a Google Ads specialist in 2025?

With more and more businesses fighting for attention online, there’s a huge demand for people who know how to make Google Ads work.

Whether you’re looking to level up your career or help a business grow, becoming an advertising specialist can really set you apart.

An online ads expert doesn’t just create ads; they use data to make sure those ads actually work. The job is all about setting up campaigns, checking how well they’re doing, and making improvements to get the best results.

In this article, I’ll show you how to build the skills to become a Google Ads advertising expert, including tips on tracking conversions and using key events to improve your ad performance.

Continue reading →

How to View UTM Data in GA4 (Easy Guide 2025)

Updated: September 24, 2025 by Editorial Team

If you’ve set up UTM parameters to track your marketing campaigns, you’ve already made a smart move to gain insights into your traffic sources.

Now you also need to know how to view UTM data in GA4. It can be difficult, especially with its new interface.

In this guide, I’ll share exactly how to view UTM data in GA4, step-by-step, so you can access the valuable UTM analytics you need. Whether you’re tracking campaign performance, ad effectiveness, or traffic acquisition, knowing where and how to track UTM links in Google Analytics is necessary to make informed, data-driven decisions.

Continue reading →

How to Write Compelling Meta Descriptions for SEO and CTR (2025)

Updated: September 1, 2025 by Editorial Team

You have less than a second to make a first impression in Google’s search results. Your page title and meta descriptions are your only chance to convince a user to click on your link instead of the many others on the page.

Good meta descriptions are your secret weapon for standing out. It is the small piece of text that can dramatically increase your click-through rate (CTR), drive more qualified traffic, and even support your overall SEO strategy.

In this comprehensive guide, we will outline the best practices for writing meta descriptions in 2025 that capture attention, increase engagement, and drive conversions.

Continue reading →

A Complete Google Ads Tutorial (Updated 2025)

Updated: July 19, 2025 by Editorial Team

Looking to boost your business’s online presence? A Google Ads tutorial is the perfect thing to start! Google Ads is one of the most powerful ways for reaching potential customers, but knowing how to set it up and make the most of its features can be tricky.

In this complete Google Ads tutorial, you’ll learn everything you need to know to set up, manage, and optimize your Google Ads campaigns in 2025. Plus, you’ll learn how to use Google Analytics 4 and Analytify to track and optimize your performance in real-time.

Continue reading →

How to Improve Google Ads ROI (2025 Guide)

Updated: June 17, 2025 by Editorial Team

With the emergence of a competitive digital landscape, businesses are increasingly turning to Google Ads as a powerful tool to drive targeted traffic and boost conversions. But here’s the real question: Are your Google Ads campaigns delivering the return on investment (ROI) they should?

With billions of dollars spent on digital advertising each year, Google Ads remains one of the most cost-effective platforms for reaching potential customers. However, simply running ads isn’t enough; improving Google Ads ROI is the key to maximizing your ad spend and achieving sustainable growth. Whether you’re new to Google Ads or a seasoned advertiser, focusing on ROI can make the difference between a successful campaign and a wasted budget.

In this 2025 guide, we’ll explore proven strategies and expert tips to help you improve ROI with Google Ads, so you can maximize every dollar spent and watch your business grow.

Continue reading →

How to Add Google Analytics Annotations (2025 Update)

Updated: April 29, 2025 by Editorial Team

Ever wondered how you can add context to your Google Analytics data to make sense of the fluctuations you see? Google Analytics Annotations in GA4 are the perfect solution for tracking important events, campaigns, or changes that could impact your metrics.

GA4 is packed with new features, and annotations are one of them. In this guide, we’ll show you how to add annotations in Google Analytics 4, why they matter, and how you can use them to improve your data analysis.

Continue reading →

1 2 … 10