Download
Back to All Categories
Google Analytics Annotations

How to Add Google Analytics Annotations? Tracking Site Changes and Marketing Impact

Ever wondered how you can add context to your Google Analytics data to make sense of the fluctuations you see? Google Analytics Annotations in GA4 are the perfect solution for tracking important events, campaigns, or changes that could impact your metrics.

GA4 is packed with new features, and annotations are one of them. In this guide, we’ll show you how to add annotations in Google Analytics 4, why they matter, and how you can use them to improve your data analysis.

Continue reading “How to Add Google Analytics Annotations? Tracking Site Changes and Marketing Impact” →
Schema Markup in WordPress

How to Add Schema Markup in WordPress (2026)

To add schema markup in WordPress, you give each page structured data that Google can read and use for rich results such as star ratings, event details, and FAQs. This structured data is called schema markup.

Schema markup is a form of structured data that helps search engines better understand your content. Google uses structured data to understand a page and to decide whether the page is eligible for a rich result.

I cover what schema markup is (and how it works in 2026), the main types of schema for different content, and how to add schema markup in WordPress.

Continue reading “How to Add Schema Markup in WordPress (2026)” →
Analytify vs GA Google Analytics (Compared 2026)

Analytify vs Google Analytics (Compared 2026)

Are you confused about choosing Analytify vs GA Google Analytics for your WordPress website? Both are popular Google Analytics plugins that help track website data, but they offer different features and user experiences.

In this article, we’ll compare Analytify vs GA Google Analytics to help you decide which plugin is the best fit for your website tracking in 2026.

We’ll look at key features, installation setups, analytics dashboards, advanced tracking options, eCommerce integration, and pricing to help you make an informed choice. 

Let’s get started!

Continue reading “Analytify vs Google Analytics (Compared 2026)” →
GA4 Custom Metrics

Custom Metrics in Google Analytics 4 (Explained)

Custom metrics in Google Analytics 4 (GA4) are numerical values you define to track specific user interactions, such as button clicks and scroll depth. GA4 offers many default metrics, but they do not cover every interaction that matters to your business. Custom metrics fill that gap. 

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

In this guide, you will learn what GA4 custom metrics are, how they differ from default ones, why they’re essential, and step-by-step instructions to set them up. You’ll also learn best practices and how Analytify simplifies the process, helping you refine your analytics.

Let’s get started!

Continue reading “Custom Metrics in Google Analytics 4 (Explained)” →
GA4 Data Streams

How to Master GA4 Data Streams for Seamless Multi-Platform Tracking (An Ultimate Guide)

A GA4 data stream is a flow of data from a website, an iOS app, or an Android app into a GA4 property. Data streams let you combine data from several platforms in a single property, so tracking stays unified.

I cover what GA4 data streams are, which types exist, and why they matter for unified tracking across platforms. Then I give you the steps to set them up and manage them, with fixes for common issues. I also show how Analytify simplifies data stream management for WordPress users.

Continue reading “How to Master GA4 Data Streams for Seamless Multi-Platform Tracking (An Ultimate Guide)” →
google tag manager id

Google Tag Manager ID (Explained)

A Google Tag Manager ID is the unique identifier of your GTM container. It starts with GTM- followed by letters and numbers, and it appears at the top of your GTM workspace.

Google Tag Manager (GTM) helps manage and deploy marketing tags without modifying the website’s code. Examples are Google Analytics and Facebook Pixel.

Your GTM account provides you an ID that is a key element in using Google Tag Manager. This ID is a unique identifier for your GTM container. It is essential for setting up and using GTM properly.

This guide shows why you need the ID and how to find it.

Continue reading “Google Tag Manager ID (Explained)” →
How to Get Google Analytics Certification

How to Get Google Analytics Certification in 2026

Getting Google Analytics certified means passing Google’s free GA4 exam through Skillshop. The exam proves you can set up, read, and act on GA4 data. This guide covers eligibility, exam prep, how to register, and how to keep the certification current once you pass.

If you manage GA4 for clients, take the certification. It gives you a credential you can show them.

Google Analytics is central to digital marketing, data analysis, and running an online business. As more companies rely on data to make decisions, your GA4 Certification proves you can back that up.

The rest of this guide walks through how to get Google Analytics certification, step by step. It includes exactly what to study to pass the exam on your first attempt.

Continue reading “How to Get Google Analytics Certification in 2026” →
Google Analytics Scroll Depth

Google Analytics Scroll Depth Tracking (Explained)

Have you ever wondered how far users scroll on your website before they lose interest? Google Analytics Scroll depth tracking helps answer this question by measuring how much of a page users view. 

In this guide, we’ll explain scroll depth in Google Analytics, and three different ways for GA4 scroll depth tracking: GA4’s built-in tracking, Google Tag Manager (GTM), and the easiest method—using Analytify. Each approach has advantages and limitations; we’ll also compare them to help you choose the best option.

Let’s get started!

Continue reading “Google Analytics Scroll Depth Tracking (Explained)” →
How to Setup Google Analytics Pageview Tracking_

How to Setup Google Analytics Pageview Tracking? (2026)

Tracking Google Analytics pageview tracking is essential for understanding website traffic. Pageviews tell you how often users visit your site and which pages they find most engaging.

If you run a blog, an online store, or a business website, knowing your pageviews helps improve content, SEO, and user experience.

In this guide, we’ll show you how to track pageviews in Google Analytics 4 (GA4). We’ll also explain how to find pageviews in Google Analytics and how Analytify makes pageview tracking easy for WordPress users.

Continue reading “How to Setup Google Analytics Pageview Tracking? (2026)” →
Backlinks in Google Analytics

How to Check Backlinks in Google Analytics (GA4) in 2026

To check backlinks in Google Analytics 4 (GA4), open Reports > Acquisition > Traffic acquisition, change the primary dimension to Session source / medium, and search the table for “referral”. The table lists the sites that send visitors to you through links. I show you each step below.

Link building (the process of placing backlinks) aims to earn link equity and as many user clicks as possible. Checking backlinks in GA4 shows which links bring traffic and how that traffic behaves. Use that data to judge your backlink profile and, if needed, change your off-page SEO strategy. This guide is for site owners and SEO teams. GA4 shows only the backlinks that sent visitors. Links that nobody clicked do not appear.

I recommend the free Google Analytics 4 reports for this check. They are enough to see which backlinks send traffic.

Continue reading “How to Check Backlinks in Google Analytics (GA4) in 2026” →
1 2 3 4 … 11