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How to Integrate Google Analytics 4 with Universal Analytics?

As we all know that Google has introduced a new version of Google Analytics called Google Analytics 4 (GA4) with new exciting features, and Google is pushing all of us to move to GA4 and most of us have custom tracking on our websites using Universal Analytics even the GA4 properties are not supported by popular WordPress Google Analytics plugins. You can connect a GA4 property to your existing Universal Analytics property and track your website traffic stats in both GA4 and Universal Analytics properties, and once Google releases GA4 fully, it will be easier for you to upgrade as your old analytics data will still be there.

 

Note: Analytify will start pulling and sending data to GA4 properties  as soon as Google Analytics GA4 SDK’s are fully available for public. GA3 is still alive till July 2023. 

 

So, here we will see how to integrate Google Analytics 4 (GA4) with Universal Analytics (GA3) and track your website analytics in both Universal Analytics and Google Analytics 4.

When integrating the two properties together, you may already have a GA4 property or you might want to create a new GA4 property.

  1. Follow these steps if you already have a Google Analytics 4 property.
  2. Follow these steps if you don’t yet have a Google Analytics 4 property and would like to create one.

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WPML Plugin Compatibility With Analytify

The WordPress Multilingual Plugin (WPML) is a great choice to make your website accessible to people internationally. WPML is a complete solution that lets you make a website that can be read in multiple languages. You can translate every part of your website into multiple languages. It’s an easy and effective way to reach people worldwide and grow your consumers or readers.

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How to Find Enhanced Ecommerce Reports in Google Analytics

Are you ready to unlock the full potential of your eCommerce site? With Google Analytics Enhanced eCommerce, you can gain invaluable insights into how visitors interact with your website.

If you haven’t enabled Enhanced eCommerce reporting, you’re missing out on a significant advantage over your competitors. Don’t let them get ahead while you struggle to understand your site’s performance.

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How To Set Up Google Optimize With Analytify

Do you want to perform A/B testing on your WordPress website? You can use Google Optimize to perform the different experiments on your website to see which experiment or test works best on your WordPress website. With the Analytify plugin you can easily connect Google optimize with Google Analytics for A/B testing.

 

Here, we will discuss how to create a Google Optimize account and connect with Google Analytics by using Analytify Plugin.

Before we start, you will need to complete the following requirements.

  1. Install and activate the Pro version of Analytify
  2. Install and activate the Google Optimize Addon which is available only in the Pro version of Analytify.

Step 1: Sign Up For The New Google Optimize Account

1. To create a new Google Optimize account open the link https://optimize.google.com and click on the Get Started.

2. Now click on the Create Account button to create a new account.
Google Optimize Account creation

3. Enter account name click on the Next button & add Container name.

Google Optimize Account Creation Tutorial

4. Add Container Name and click on the Create button.
Google Optimize Container Name

Step 2: Create Experience

1. A new experience window will open just click on the Let’s go button, a new window Create Experience will open where you have to enter the Name and URL of your company’s website plus select the A/B Test Option.
Google Optimize Create Experience

2. Now click on the Create button to create an experience.

Step 3: Link Your Google Optimize Account With Google Analytics

1. Link your Google Analytics with your Google Optimize by clicking on the Link to Analytics button

Google Optimize Integration with Google AnalyticsStep 4: Add Google Optimize To Your WordPress Website

1. Now return to your Optimize account Page and copy your optimize container ID. (Format: OPT-XXXXXXX)

Google Optimize Container ID
2. Now login to your WordPress website account and navigate to Analytify –> Settings.

3. In Settings Window move your cursor on Tracking, a drop-down menu will open you have to click on Google Optimize.

4. In the Google Optimize window, just paste the Container ID and Enable Google Optimize Async Hide from No to Yes, and click on the Save changes.
Analytify Google Optimize Integration windowThat’s it!

You have successfully set up Google Optimize on your WordPress website and now you can start and you can start an experiment on your site. Check our guide on Analytify Google Optimize Addon.

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How Can I Find The Google Analytics Search Terms In Analytify Plugin?

Would you like to know that what keywords or search terms people are using to find your blog or website? Google search console or webmaster tool helps you to discover the search terms that people are using to find your website.

Analytify plugin will help you track the analytics of search terms within your website’s WordPress dashboard without opening the Google Search Console. For the search terms analytics in Analytify, you need to enable the Site Search tracking in your Google Analytics account.

In this informative guide, we will show you how to view the search terms analytics of your website in your Analytify plugin dashboard.

Note: You have to install and activate the Analytify Pro plugin to view the search terms analytics of your website or blog.

How To View Your Google Analytics Search Terms Report In Analytify

To view the search terms analytics, do the following steps given below:

  1. Access the Dashboard: Start by logging into your WordPress dashboard. Navigate to Analytify >> Dashboard.
analytify dashboard hoover
  1. Locate the Engagement Option: In the Analytify dashboard, look for the Engagement section.
  2. Find Search Terms: Hover over the Engagement option. A drop down menu will appear, where you’ll see the Search Terms option. Click on this to proceed.
analytify search terms
  1. View Analytics: Upon clicking the Search Terms option, a new window will open displaying the search terms analytics. Here, you’ll get insights into what search queries are driving traffic to your site.
analytify search terms analytics dashboard 1

How to View Search Terms Insights in Google Analytics 4

Google Analytics offers the capability to automatically monitor the searches conducted through your website’s search function. This allows you to see what users look for when navigating your site for particular pages, posts, or products.

search term GA4

For a more detailed method on how to connect GA4 to the search console and see the search terms report, read our Complete Guide.

That’s it!

This is how you can view your website search terms analytics without any configuration.

If you have any queries, feel free to contact our support team.