How To Get Backlinks in 2024 (Top 20 Strategies)

Are you wondering how to get backlinks to enhance your website’s authority and search rankings?

Backlinks are more than just links. They are a testament to the credibility and quality of your content, as others have seen. And guess what? The quality of your backlinks often influences your site’s SEO and ranking on search engines. So, getting backlinks for your website is like having a vote of confidence from the web.

In this article, we will discuss what backlinks are, how to create backlinks, and the top strategies for getting high quality backlinks in 2024.

What are Backlinks in SEO?

Backlinks, often called “inbound links” or “incoming links,” are simply links from one website to another.

 If another website links to your site, you have a backlink from them.

 If you link to another website, they have a backlink from you.

 It sounds simple, but the impact of these links is huge.

Always go for organic backlinks. Avoid the scams of buying backlinks.

Types of Backlinks: Dofollow vs. Nofollow

• Dofollow Backlinks are the gold standard in backlinking. They pass on link equity from the source site to the destination site and help improve your site’s ranking and visibility.
• Nofollow Backlinks: Introduced to combat spam, no-follow links do not pass on link equity. They are used mainly when linking to an unverified source or in paid links, and while they don’t contribute directly to your website’s ranking, they can still bring in traffic.

Why are Backlinks Important?

Backlinks are important for SEO because they signal to search engines that others vouch for your content. Think of each backlink as a vote of confidence in the quality of your website. 

Search engines, like Google, see these votes and think, “Hey, if so many websites are linking to this content, it must be useful and valuable.” This recognition often translates to better rankings on search engine results pages (SERPs), meaning more site visibility.

Importance of Getting More Backlinks

Now that we understand backlinks and their basic types let’s explore why it’s crucial to keep accumulating these SEO gems.

Impact on SEO

Backlinks significantly boost your website’s visibility and credibility. Search engines like Google use backlinks as a significant ranking signal. They see these links as endorsements from other sites. Each backlink tells search engines that your content is valuable, credible, and useful.

More backlinks typically lead to better search engine rankings, provided they are high quality. It means links from reputable and relevant sites in your industry. As your site climbs up in search rankings, it gains more visibility. This increased visibility translates into more organic traffic as more users discover your site through search results.

Furthermore, backlinks can create a snowball effect. The more visible your site is, the more people will link to it, further enhancing your site’s authority and SEO performance. This continuous cycle of gaining backlinks and improving rank is necessary for achieving sustained online presence and success.

Relevance Across Different Industries

Backlinks are universally beneficial, but their impact can vary across different types of websites and industries:

• E-commerce Sites: For e-commerce, backlinks can directly influence sales by driving more potential customers to product pages. They also help build brand credibility, which is crucial for online stores.
• Blogs and Content Platforms: Backlinks significantly boost readership for blogs by improving search rankings and visibility. They can also help establish the blog as a thought leader in its niche.
• SaaS and B2B Companies: For SaaS (Software as a Service) and B2B (Business to Business) companies, backlinks from industry-specific publications can dramatically increase credibility and attract potential business clients.
• Local Businesses: For local businesses, backlinks from local news outlets, community blogs, and industry-related local pages can improve local search visibility, which is crucial for driving foot traffic.
• Educational and Non-Profit Organizations: For these sites, backlinks from authoritative educational and government sites can significantly enhance credibility and visibility, essential for trust and fundraising.

By tailoring your backlink-building strategy to your specific industry and focusing on acquiring high-quality backlinks, you can maximize the benefits and see substantial improvements in your website’s performance.

How to Get Backlinks: Top 20 Backlinking Strategies

Backlinks are the backbone of SEO success, acting as crucial signals to search engines that others value and endorse your content. However, not all backlinks are created equal; the quality, relevance, and method of obtaining these links can significantly impact their effectiveness.

 Let’s discuss the top 22 backlinking strategies for 2024, which provide you with various techniques to enhance your digital presence and SEO.

Each strategy is designed to help you attract high-quality backlinks and boost your website’s search engine rankings.

1. Guest Blogging

Guest blogging is a fantastic way to create backlinks, increase exposure, and establish authority in your niche. This strategy involves writing articles for other reputable websites in your industry, with each published piece including a link back to your site.

How to Implement Guest Blogging:

• Identify Target Blogs: Use tools like Moz’s Domain Authority to find authoritative blogs within your industry. These blogs should have a relevant audience interested in your content.
• Pitch Relevant Topics: Develop content ideas that offer value to the blog’s audience and align with your expertise. Contact the blog owners with your pitch, emphasizing how your post can benefit their readers.
• Include Natural Backlinks: When crafting your guest post, integrate natural, contextual backlinks to your site. Ensure these links are relevant and add value to the content.
• Follow Guest Post Guidelines: Respect the host blog’s posting guidelines, including their rules on links, to build a positive relationship for future opportunities.

Benefits of Guest Blogging:

• Reach a New Audience: By publishing on other blogs, you expose your brand to a broader audience, which can lead to increased traffic and followers.
• Build Industry Relationships: Regular guest blogging can help you build lasting relationships with key influencers and industry leaders, opening the door to more collaboration and backlink opportunities.
• Enhance SEO: The backlinks obtained through guest blogging are valuable for SEO, helping to boost your site’s visibility and ranking in search engine results.

Pro Tip: Aim for quality in the articles you submit and the sites you partner with. High-quality content on reputable sites will yield the best backlink benefits.

2. Find Backlink Opportunities with Top Referral Sources

Identifying and leveraging top referral sources is the best backlink strategy. This helps to create backlinks that substantially increase your site’s traffic and SEO ranking. This method involves analyzing where your competitors are getting their backlinks and targeting these sources to gain similar benefits.

How to Implement This Strategy:

• Use Analytics Tools: Tools like Ahrefs, SEMrush, Analytify, or Google Analytics can help you identify where your competitors’ traffic is coming from. Look for websites that are driving significant traffic to your competitors.

• Evaluate the Source: Once you’ve identified potential referral sources, evaluate their relevance and authority in your industry. High-quality sources typically provide the most beneficial backlinks.
• Reach Out for Collaboration: Contact these top referral sources to discuss potential collaboration opportunities. This could be in the form of guest posts, joint webinars, or other content partnerships that include a backlink to your site.
• Monitor Your Progress: Keep track of the backlinks you obtain and assess how they impact your site’s traffic and search engine rankings. It will help refine your strategy and focus on the most effective sources.

Benefits of Using Top Referral Sources:

• Highly Targeted Traffic: Backlinks from top referral sources are likely to bring in traffic already interested in your niche, which can lead to higher conversion rates.
• Improved SEO Rankings: Quality backlinks from authoritative sites can significantly improve your search engine rankings, making your site more visible to potential customers.
• Establish Authority: Associating with respected names in your industry can boost your brand’s credibility and authority.

Pro Tip: Always tailor your pitch to each referral source. Show them how linking to your site or collaborating with you can provide value to their audience. This personalized approach can increase your chances of securing valuable backlinks.

3. Create High-Quality Content That’s Link-Worthy

Creating high-quality, link-worthy content is at the heart of any effective SEO backlink strategy. This approach revolves around producing content that naturally attracts backlinks because of its value, uniqueness, or comprehensiveness.

How to Implement This Strategy:

• Identify Popular Topics: Use tools like, Google keyword planner, Google Trends, or Ahrefs to find topics that are currently popular in your industry. These topics often have a higher potential for attracting backlinks.

• Focus on Quality and Depth: Create content beyond what’s already out there. This could be through comprehensive guides, detailed tutorials, or in-depth case studies that provide valuable insights not easily found elsewhere.
• Utilize Engaging Formats: Consider diverse formats like infographics, videos, or interactive content that can encourage more shares and links. Visual and interactive content often gets higher engagement than text-only posts.
• Promote Your Content: Once it is live, promote it through social media, email marketing, and other channels. The more eyes you get on your content, the higher the chance of earning backlinks. Additionally, analyze your social media and email marketing campaigns using GA4 or another tool to identify the most effective channels and scale those efforts. Focusing on high-performing strategies will optimize your overall campaign results.

Benefits of Creating Link-Worthy Content:

• Organic Backlink Growth: High-quality content tends to attract backlinks naturally over time, reducing the need for direct outreach.
• Enhanced Brand Authority: By consistently producing valuable content, you establish your brand as a thought leader in your industry, which can attract more backlinks from other authorities.
• Increased User Engagement: Engaging content not only attracts links but also boosts user interaction, leading to higher dwell times and better SEO metrics.

Pro Tip: Always keep the user in mind. Content that truly addresses user needs, answers their questions, and solves their problems is more likely to be linked to and shared.

4. Writing Statistical Articles as a Strategy to Earn Backlinks

One effective strategy to achieve this is by incorporating valuable statistics into your content. Articles with well-researched and credible statistics tend to attract more links, as other content creators often reference these data points.

 Here’s how you can use statistics to enhance your backlink profile:

1. Conduct Original Research

Performing original research and publishing unique data positions your website as an authoritative source. When you provide fresh, relevant statistics, others in your industry will likely cite your findings, resulting in valuable backlinks.

For example:

Conduct a survey on industry trends or consumer behavior.

Publish your findings in a detailed report or blog post.

Example title: “2024 E-Commerce Trends: Insights from Our Exclusive Industry Survey.”

2 . Regularly Update Your Statistics

Keeping your content updated with the latest statistics ensures it remains relevant and authoritative. Regular updates can also prompt other websites to link to your content as a reliable source.

Example:

• Set a schedule to review and update your articles with new data.
• Announce updates on social media and in your newsletter.
• Example title: “Updated: The State of SEO in 2024 – Latest Trends and Statistics.”

Benefits of Writing Statistical Articles:

• Authority Building: Original research and data enhance your credibility, establishing you as a thought leader in your field.
• High Shareability: Data-driven content is more likely to be cited in articles, reports, and blog posts, leading to high-quality backlinks.
• Long-Term Relevance: Statistical articles often remain relevant for a long time, providing a continuous source of backlinks as more people discover and reference your data.

5. Broken Link Building

Broken link building is the best backlink-building strategy to get backlinks by identifying and replacing dead links on other websites with your own relevant, functioning links. It helps you gain valuable backlinks and improves the user experience on the hosting website by fixing broken links.

How to Implement This Strategy:

• Identify Broken Links: Use tools like Ahrefs or SEMrush to scan relevant websites in your industry for broken links. 

If you use SEMrush, go to the backlinks report and checkmark the Lost box. You’ll see a list of lost or broken links, as shown in the screenshot below:

• Create or Identify Replacement Content: Once you’ve found a broken link, create content that can serve as an appropriate replacement or use an existing piece of content that matches the topic.
• Reach Out to the Webmaster: Contact the site’s owner or webmaster about the broken link. Politely inform them about the broken link and suggest your content as a replacement. Be helpful and courteous in your communication to increase the likelihood of a positive response.
• Follow-up: If you don’t hear back within a week or so, consider sending a follow-up email. Sometimes, messages can be missed, and a gentle reminder can help.

Benefits of Broken Link Building:

• Improves Web Ecosystem: By helping others fix broken links, you contribute to a better web experience, enhancing your reputation among peers.
• High Success Rate: Since you’re helping the webmaster fix a problem, this approach often has a higher success rate than other backlinking strategies.
• Relevant and Contextual Links: Broken link building allows you to place links in highly relevant contexts, improving your SEO more significantly than random backlinks.

Pro Tip: Always ensure that your replacement content is highly relevant and offers value. Webmasters are more likely to replace a broken link with your content if it significantly contributes to their site’s quality and user experience.

6. Reclaim Unlinked Mentions

Reclaiming unlinked mentions is a straightforward yet powerful technique in your backlink strategy. It involves identifying instances where your brand, product, or content is mentioned online but not linked to your site, and then reaching out to request that these mentions be converted into backlinks.

How to Implement This Strategy:

• Monitor Brand Mentions: Use tools like Google Alerts or Ahrefs to track where your brand or products are mentioned across the web.
• Identify Unlinked Mentions: Review these mentions to determine which ones do not include a link back to your website.
• Reach Out Politely: Contact the website owner or author of the content. Politely ask if they would consider adding a link to the mention, pointing out that it would enhance the reader’s experience by providing an easy way to find more information.
• Provide Precise URL: When requesting the link, provide the exact URL you want them to link to, making it as easy as possible for them to add the link.

Benefits of Reclaiming Unlinked Mentions:

• Low-Hanging Fruit: Since your brand is already mentioned, the site is aware of you, which often makes them more receptive to adding a link.
• Cost-Effective: This method does not require significant resources or time, making it a cost-effective way to gain backlinks.
• Increases Credibility and Traffic: Each newly added link enhances your site’s credibility and can directly lead to increased traffic.

Pro Tip: Be gracious and professional in your outreach, and always explain the benefit to the audience. Building a good relationship can lead to more backlinks in the future. That’s how to get free backlinks.

7. Get Contextual Links

Getting contextual links is a strategy focused on acquiring backlinks within the main content of a page, rather than in sidebars, footers, or other less impactful areas. These links are highly valued because they are often seen by search engines as more relevant and authentic endorsements of your content.

How to Implement This Strategy:

• Create Link-Worthy Content: First, ensure that you have content worth linking to. This could be in-depth articles, innovative research findings, helpful resources, or any content that provides significant value.
• Identify Target Websites: Look for websites that have written about similar topics. Tools like Ahrefs can help you find articles that already link to similar content and might be interested in your resources.
• Craft Personalized Outreach: Reach out to the authors or site owners with a personalized message. Explain how your content can add value to their piece and enhance understanding or provide additional resources for their readers.
• Offer Specific Suggestions: Don’t just ask for a link; suggest where your link could fit into their content. For example, point out a section where they discuss a related topic and explain how your content could provide further insight or data.

Benefits of Getting Contextual Links:

• High Relevance and Authority: Contextual links are more likely to be relevant to the content, which enhances the perceived authority of your website by search engines.
• Better User Engagement: Because these links are embedded within content that readers are already engaged with, they are more likely to click through, leading to better traffic quality.
• Improved SEO Impact: Search engines generally give more weight to contextual links, as they are seen as genuine recommendations within relevant content.

Pro Tip: Always ensure that the content you’re linking from is relevant to your link’s destination. Relevance is key in making sure that these links contribute positively to your SEO efforts.

8. Get ‘Best X’ List Mentions

If you are thinking on how to get high quality backlinks, getting best X list mentions is the best way. Being featured in ‘Best X’ lists is a valuable strategy to secure high-quality backlinks and enhance your brand’s visibility. These lists are often sought after by consumers looking for the top recommendations in a particular category, making them a great source of targeted traffic and credibility.

For example, LoginPress published a recent article on 11 Best WordPress Automation Tools + Plugins (Expert Pick 2024) and it mentioned Analytify in the list and gave a backlink.

How to Implement This Strategy:

• Identify Relevant Lists: Search for existing ‘Best X’ or ‘Top Y’ lists in your industry. Use search queries like “best [product/service] in [year]” or “top [industry] tools.”
• Create List-Worthy Offerings: Ensure that your product, service, or content is outstanding and worthy of inclusion. This may involve improving your offerings or showcasing unique features that set you apart.
• Reach Out to List Creators: Contact the authors or publishers of these lists. Introduce your product or service and explain why it deserves to be included. Provide them with all the necessary information and any media (images, videos) that could enhance your chances of being listed.
• Offer Updates for Existing Lists: If you find lists that are slightly outdated, suggest an update to the author, recommending the inclusion of your offering. Highlight any recent awards, improvements, or endorsements that might bolster your case.

Benefits of Getting ‘Best X’ List Mentions:

• High-Quality Backlinks: These lists are typically published by reputable sites within your industry, offering valuable backlinks that can significantly improve your search engine rankings.
• Increased Visibility and Traffic: Being featured on a ‘Best X’ list can drive highly targeted traffic to your site, as potential customers consult these lists for guidance before making purchases or decisions.
• Enhanced Brand Reputation: Inclusion in such lists can enhance your brand’s reputation, positioning your offerings as top-tier choices in your market.

Pro Tip: Keep an eye on new opportunities by setting alerts for new ‘Best X’ lists in your industry. Being one of the first to get featured when a list is updated can give you a competitive edge.

9. Become a Source for Other Publishers

Becoming a reliable source for other publishers is a strategic way to get backlinks. By providing valuable insights, quotes, or unique data that writers and journalists can use in their articles, you can help build backlinks and establish your authority in your industry.

How to Implement This Strategy:

• Establish Expertise: Make sure you or your company are well-versed and credible in your field. This could involve conducting original research, publishing detailed case studies, or consistently producing insightful content.
• Sign Up for HARO: Help a Reporter Out (HARO) is a platform where journalists seek expert comments on various topics. Respond to relevant queries promptly with detailed and helpful answers.

• Network with Journalists and Bloggers: Build relationships with key figures in your industry’s media. Regular interaction can make you their go-to source when they need expert insights.
• Offer Exclusive Data or Insights: If you have unique data or insights, offer them to publishers exclusively. This exclusivity can make the offer more appealing and likely to be used—and linked.

Benefits of Becoming a Source for Other Publishers:

• Quality Backlinks: Links from news sites and reputable blogs are highly valued by search engines and can significantly boost your SEO.
• Increased Visibility and Credibility: Regular appearances in various publications can enhance your or your company’s profile and credibility within the industry.
• Establish Authority: By providing expert insights, you position yourself or your business as an authority figure, which can attract more opportunities for exposure and backlinks.

Pro Tip: Always be ready with high-quality, quick responses. Journalists often work on tight deadlines, so being prompt can increase your chances of being featured. That’s how to get high quality backlinks for your website.

10. Update Old Content

Updating old content is a strategic and often overlooked method of getting backlinks. Refreshing and expanding your existing content not only makes it more relevant and useful for your audience but also attracts new backlinks, as updated content is more likely to be shared and linked to.

How to Implement This Strategy:

• Identify Update-worthy Content: Review your older blog posts, articles, or other content pieces to find those that have performed well in the past but may now be outdated or could be expanded with new information.
• Enhance and Expand: Update statistics, add new sections, improve explanations, or include recent developments related to the topic. Ensure that the updates add significant value and are not just cosmetic.
• Relaunch the Content: Once updated, relaunch the content as if it were new. Promote it through newsletters, social media, and other marketing platforms.
• Reach Out to Previous Linkers: Notify websites that previously linked to the content about the update. They might be interested in sharing the refreshed version, which can lead to additional backlinks.

Benefits of Updating Old Content:

• Improved SEO Performance: Updated content can regain its former glory in search engine rankings, attracting more organic traffic and potential backlinks.
• Enhanced User Experience: Providing the most current and comprehensive information ensures a better experience for your readers, which can increase shares and backlinks.
• Cost-Effective: Updating existing content is often less resource-intensive than creating new content from scratch, yet it can yield similar benefits in terms of SEO and user engagement.

Pro Tip: When updating content, consider adding interactive elements like videos, infographics, or quizzes to make it more engaging and shareable. This helps retain the current audience and attracts new visitors who may link to your content.

11. Build Free Tools

Building free tools that are useful for your target audience is a powerful method of getting backlinks. When you provide something of value at no cost, other websites naturally encourage you to link to your tool as a resource, boosting your SEO and enhancing your brand’s visibility.

How to Implement This Strategy:

• Identify a Need: Research your audience and industry to identify a gap or a frequent challenge that a simple tool could solve. For example, a mortgage calculator for a real estate website, a free headline checker tool or a hashtag generator for social media marketing.

Or, you may also be a WordPress developer and can develop free WordPress plugins similar to Analytify.

• Develop the Tool: Depending on your resources, you can either develop the tool in-house or hire developers. Ensure the tool is user-friendly, visually appealing, and genuinely helpful.
• Promote the Tool: Launch the tool with a dedicated landing page on your website. Promote it through your social media channels, email newsletters, and by reaching out directly to influencers in your industry who might find it valuable.
• Monitor Usage and Gather Feedback: Keep track of how the tool is used and actively seek feedback to make improvements. Regular updates can keep the tool relevant and encourage ongoing backlinks and user engagement.

Benefits of Building Free Tools:

• High-Quality Backlinks: Tools that provide real value can attract backlinks from various sources, including blogs, industry websites, and forums.
• Enhanced Brand Recognition: As your tool gains popularity, it helps enhance your brand recognition and credibility within your industry.
• Drive Traffic: Free tools can drive significant traffic to your website, not only from direct users but also through the sites that link to the tool.

Pro Tip: Include a clear call to action on your tool’s landing page, encouraging users to explore your other offerings or to contact you for more information. It can help convert one-time tool users into regular visitors or even customers.

12. Publish Ultimate Guides

Publishing “Ultimate Guides” is a robust strategy to get backlinks. These comprehensive resources cover topics in-depth, providing valuable information that users and other websites want to reference and link to, making them a magnet for high-quality backlinks.

Let’s check an example of Analytify’s ultimate guides. These are comprehensive guides where you can find the answer to every possible question a user might have about a particular topic.

How to Implement This Strategy:

• Choose the Right Topic: Select a topic relevant to your industry that hasn’t been exhaustively covered or where you can provide a unique perspective or more in-depth information than currently available.
• Research Extensively: Gather all available information, statistics, and insights on the topic to ensure your guide is the most comprehensive, covering all aspects. Consider interviewing experts or including case studies for added depth.
• Structure the Guide Effectively: Organize the content in a logical, easy-to-navigate format. Use sections with clear headings, lists, bullet points, and infographics to make the information accessible and engaging.
• Optimize for SEO: Use relevant keywords throughout the guide to ensure it ranks well in search engine results. It not only increases visibility but also the likelihood of getting backlinks.
• Promote the Guide: Share your guide through all available channels — social media, email newsletters, and even webinars. You can also reach out directly to influencers or experts quoted in the guide to encourage them to share it.

Benefits of Publishing Ultimate Guides:

• Authority and Credibility: By providing a detailed and well-researched guide, you establish your brand as an authority in your field, enhancing trust and credibility.
• Long-Term Traffic: Ultimate guides continue to attract visitors over time, as they remain relevant and useful long after publication.
• Natural Link Building: Because of the depth and quality of the content, ultimate guides naturally attract backlinks from various sources, including educational institutions, industry forums, and other authoritative websites.

Pro Tip: Keep your ultimate guides updated. Regular updates not only maintain but can improve the SEO ranking of the guide, ensuring it continues to attract backlinks and new readers over time.

13. Use Images to Earn Links & Mentions

Using images to earn links and mentions is an effective strategy to get backlinks. High-quality, unique images such as infographics, charts, photographs, and illustrations can naturally attract attention and prompt others to share and link to your content.

How to Implement This Strategy:

• Create Unique Visual Content: Develop or commission engaging visual content that stands out. It could be infographics, detailed charts, custom illustrations, or high-quality photographs related to your industry.
• Optimize Images for SEO: Include relevant keywords in your image file names, alt text, and surrounding content to enhance their discoverability in search engine image searches.

For example:

• Design an infographic that illustrates key industry statistics.
• Ensure the infographic is easy to understand and visually appealing.
• Example title: “Infographic: Social Media Usage Statistics 2024.”

• Share Widely: Post your images on your website, social media platforms, and image sharing sites like Pinterest, Instagram, or Flickr. Also, consider submitting them to popular online galleries or forums relevant to your niche.
• Offer Embed Codes: Make it easy for others to use and share your images by providing embed codes that include a backlink to your site. This can significantly increase the spread of your visuals and the backlinks they generate.
• Reach Out to Relevant Parties: Contact bloggers, journalists, and content creators who might be interested in your images. Offer them the use of your visuals for free in exchange for a credit link back to your site.

Benefits of Using Images to Earn Links & Mentions:

• Visual Appeal: Images can break up text-heavy content, making it more appealing and likely to be shared.
• Increased Engagement: Visual content tends to engage viewers more effectively, increasing the likelihood of shares and backlinks.
• Enhanced Discoverability: Well-optimized images can appear in search engine results, leading to increased traffic and potential backlinks from various sources.

Pro Tip: Regularly update your image content and keep track of where your images are being used. This can help you negotiate backlinks from sites that are using your images without proper attribution.

14. Use Directories (They still work!)

Using directories to earn backlinks may seem like an old-school method, but when done correctly, it still can be a valuable SEO backlink strategy. The key is to focus on reputable, industry-specific directories that enhance your online presence and SEO.

How to Implement This Strategy:

• Identify Reputable Directories: Look for directories that are well-regarded within your industry. Avoid low-quality or spammy directories, as they can do more harm than good.
• Ensure Relevance: Choose directories that are relevant to your business. For example, a local restaurant will benefit from being listed in local business directories and food industry directories.
• Provide Complete and Accurate Information: When you list your business, include a comprehensive and accurate description, contact information, and a link to your website. This not only helps in SEO but also in driving direct traffic.
• Monitor Your Listings: Regularly check your directory listings to ensure the information remains accurate and update it as necessary.

Benefits of Using Directories:

• Targeted Exposure: Being listed in industry-specific directories helps you reach a more targeted audience, which can lead to quality traffic.
• Improved Local SEO: For local businesses, directories play a crucial role in local SEO. Being listed in local business directories helps improve your visibility in local search results.
• Authority Building: High-quality directories are often seen as authoritative sites. A backlink from such directories can enhance your site’s authority.

Pro Tip: Always prioritize quality over quantity when it comes to directories. A few high-quality directory listings are much more beneficial than numerous listings in low-quality directories.

15. Podcast Guesting

Podcast Guesting is an increasingly popular way to gain exposure and get backlinks by appearing as an expert on relevant podcasts within your industry. This method not only helps in building your brand but also provides opportunities for hosts to link back to your website in their show notes.

With over 500 million listeners and 5 million active podcasts worldwide, the podcasting industry continues to expand, offering exceptional opportunities to enhance authority, link building, and improve search rankings.

How to Implement This Strategy:

• Identify Relevant Podcasts: Research podcasts that are popular in your industry and whose audience aligns with your target market. Tools like Apple Podcasts, Spotify, and Google Podcasts can help you find appropriate shows.
• Pitch to Podcast Hosts: Prepare a compelling pitch that highlights your expertise and how it can add value to the podcast. Mention specific topics you can discuss that would interest their listeners.
• Prepare for the Show: If you’re invited to a podcast, prepare thoroughly. Know your key points, have anecdotes ready, and be able to provide actionable insights for the audience.
• Promote the Episode: Once the podcast is live, promote it through your own marketing channels. This helps the podcast grow and directs your audience to the episode where they can find the backlink to your site.

Benefits of Podcast Guesting:

• Builds Credibility: Sharing your expertise on podcasts establishes you as an authority in your field.
• Enhances Personal Branding: Podcast guesting puts a voice to your name, making your personal and business brand more relatable and recognizable.
• Generates High-Quality Backlinks: Many podcast hosts include a dedicated guest page or show notes that provide backlinks to the guest’s website, which can significantly boost SEO.
• Expands Network: Interacting with podcast hosts and their audience can lead to new professional relationships and further backlink opportunities.

Pro Tip: Always follow up with the host after the episode airs. Thank them for the opportunity, and suggest staying in touch. Building a good relationship may lead to more guest spots or other collaborative opportunities.

16. Influencer Outreach

Influencer Outreach is a dynamic strategy to get backlinks by leveraging the reach and authority of influencers in your industry. Collaborating with influencers can significantly amplify your content’s exposure and lead to valuable backlinks from their platforms.

How to Implement This Strategy:

• Identify Key Influencers: Use tools like BuzzSumo, Upfluence, or simply Instagram and YouTube searches to find influencers who resonate with your target audience and have a strong presence in your industry.
• Build Relationships: Rather than immediately asking for backlinks, focus on building relationships. Engage with their content, offer genuine value, and gradually introduce the idea of collaboration.
• Propose Collaboration Ideas: Once a relationship is established, propose collaboration ideas that benefit both parties, such as co-authored articles, joint webinars, or cross-promotional contests.
• Provide High-Quality Content: Ensure that any content provided for the collaboration is of high quality and aligns well with the influencer’s standards and audience expectations.

Benefits of Influencer Outreach:

• Enhanced Brand Exposure: Influencers have a dedicated audience that trusts their recommendations. Collaborating with them can introduce your brand to a broader audience.
• Quality Backlinks: Influencers typically have well-established websites or social media platforms that can provide high-quality backlinks.
• Increased Credibility: An association with respected figures in your industry can boost your credibility and authority.
• Drives Traffic: Effective collaborations often result in direct traffic from the influencer’s platform to yours, as well as improved SEO through backlinks.

Pro Tip: Tailor your outreach to each influencer by showing that you understand their work and audience. Personalized approaches are far more effective than generic pitches.

17. Resource Page Link Building

Resource page link building involves getting your website listed on pages that curate resources relevant to a particular topic in your industry.

How to Implement:

• Identify Resource Pages: Search for pages that list resources or links in your niche using search queries like “keyword + useful resources.”
• Reach Out: Contact the administrators of these pages, suggesting that your content or service could be a valuable addition to their list.
• Provide Value: Explain clearly why your resource benefits their audience, enhancing the appeal of your proposition.

Benefits for Backlinking:

• High-Quality Backlinks:
  • Resource pages often have high domain authority and provide valuable backlinks that improve your site’s SEO.
• Increased Visibility:
  • Being listed on reputable resource pages can enhance your brand’s credibility and visibility within your industry.
• Networking Opportunities:
  • Engaging with webmasters and administrators can open doors to future collaborations and link-building opportunities.

Pro Tip:

Instead of one-off link requests, focus on building long-term relationships with webmasters. Offer to reciprocate by sharing their content or featuring them in your own resource lists.

18. Testimonials and Case Studies

Let’s learn how to get backlinks to your websites using testimonials and case studies.

Offering to write testimonials for products or services you use or providing detailed case studies can lead to backlinks from respected businesses’ websites.

How to Implement:

• Choose Relevant Vendors: Select products or services that are relevant to your industry and which you genuinely endorse.
• Write a Testimonial: Contact the provider, offering a testimonial in exchange for a backlink.
• Publish Case Studies: If you have a compelling user story with a product, offer to create a case study that the provider can feature on their site.

Benefits for Backlinking:

• High-Authority Backlinks:
  • Testimonials and case studies published on reputable vendors’ websites can provide high-authority backlinks, boosting your SEO.
• Credibility and Trust:
  • Featuring your testimonial or case study on well-known websites enhances your credibility and establishes trust with your audience.

Pro Tip: Ensure your testimonials and case studies are authentic and specific. Generic or insincere testimonials are less likely to be accepted.

19. Competitor Backlink Replication

Analyze your competitors’ backlink profiles to discover where they are getting their backlinks and target the same sources.

How to Implement:

• Use Backlink Analysis Tools: Tools like Ahrefs or SEMrush can show you where your competitors’ backlinks come from.

• Target Similar Sources: Contact these sources and propose your content as an additional resource they might consider linking to.

Benefits:

• Proven Link Sources:

Since these sources are already linked to competitors in your industry, they are more likely to consider linking to your content as well.

• Improved SEO:

Replicating high-quality backlinks can boost your search engine rankings and increase your site’s authority.

Pro Tip: Regularly check your competitors’ backlink profiles to stay updated on new links they acquire and seize timely opportunities.

20. Scholarship Link Building

Creating a scholarship and promoting it to educational institutions can secure backlinks from .edu sites, which are highly valued by search engines.

For example, Coursera is well known for its scholarships and grants, as well as free courses.

How to Implement:

• Set Up a Scholarship: Design a scholarship relevant to your industry, outlining clear criteria and benefits.
• Promote to Educational Institutions: Reach out to colleges and universities, informing them about the scholarship and how students can benefit from it.
• Ensure Proper Listings: Make sure your scholarship is listed on their scholarships or resources pages.

Benefits:

• High-Authority Backlinks:
  • You can get high-authority educational backlinks. This will significantly boost your site’s SEO.
• Brand Exposure:
  • Promoting a scholarship increases your brand’s visibility and positions your business as socially responsible.
• Community Engagement:
  • Engaging with educational institutions and students fosters a positive image and community connection.

Pro Tip:

Promote your scholarship through press releases and social media to maximize exposure and attract more educational institutions to list your scholarship.

Bonus: Alternative Ways to Increase Organic Search Traffic 

Utilizing advanced SEO and analytics tools can provide deeper insights into your website’s performance and identify potential areas for improvement.

• WordPress Tools: Plugins like Yoast SEO and Analytify integrate seamlessly into your WordPress dashboard, offering a simplified yet comprehensive overview of your SEO health and traffic analytics. These tools can help optimize your posts and pages based on real-time data, guiding your content strategy with targeted keywords and SEO-friendly structures.
• Analytify for WordPress: Analytify makes Google Analytics data more accessible and understandable for WordPress users. It directly provides visual data about page views, session durations, bounce rates, and more on your dashboard. By understanding these metrics, you can better tailor your content and site structure to meet the needs of your audience.

Analytify, an all-in-one solution, helps you track important metrics without leaving your WordPress interface.

• Traffic Overview: Monitor overall site visits, unique visitors, and session duration.

• Top Pages: Identify which pages attract the most traffic and optimize them further.

• Clicks and Conversions: Track conversions, user interactions, and events to understand what users are doing on your website.

Read our complete guide on How to install and activate Analytify.

Exploring Beyond Backlinks: Comprehensive SEO Strategies

To truly enhance your site’s organic search performance, a holistic approach to SEO is essential.

• Content Optimization: Ensure that all content is high-quality, engages the reader, and addresses their needs. Use tools to research relevant keywords and incorporate them naturally into your content. Keep your content fresh and updated, as search engines favor recently updated information.
• Technical SEO: Focus on improving technical aspects of your website, such as fast loading speeds, mobile responsiveness, and secure connections (HTTPS). Tools like Google PageSpeed Insights can provide actionable advice on how to improve your site speed, a critical factor in user experience and SEO rankings.
• Structured Data & Rich Snippets: Implement structured data to help search engines better understand and index your content. This can lead to richer search results (featuring rich snippets like star ratings, prices, and author information), which can improve click-through rates.

Read our complete guide on How to Improve Organic CTR (15 Proven Strategies).

Backlink Strategy FAQs

Final Thoughts

As we wrap up this comprehensive guide on backlink strategies, it’s important to remember that building a good backlink profile is not an overnight process. It requires consistent effort, strategic planning, and a focus on quality over quantity. 

The strategies outlined in this article are designed to help you attract high-quality backlinks that can significantly improve your site’s SEO performance.

We hope now you know how to get backlinks in 2024.

You may also like to read How To Use Google Keyword Planner (Free SEO Tips 2024).

Now we’d love to hear from you. What backlink strategies have you found most effective? Are there particular challenges you’ve faced in your backlink-building efforts? Share your thoughts in the comment below.