Analytify Blog - Latest Google Analytics News And Insights

What is Direct Traffic in Google Analytics 4 (Easy Guide)

Updated: October 6, 2024 by Editorial Team

Have you ever looked at your website’s traffic sources in Google Analytics and found “Direct Traffic”? You’re not alone.

GA4 Direct traffic can be a bit of a mystery, leaving website owners wondering where these visitors are coming from.

In this comprehensive guide, we’ll discuss Direct Traffic in Google Analytics in detail. We’ll explore what it is, the reasons behind it, and how to interpret and potentially refine this data point. Whether you’re a seasoned marketer or just starting with website analytics, this article will equip you with the knowledge to understand this sometimes-elusive traffic source.

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Google Analytics for Beginners (Updated Guide 2025)

Updated: January 23, 2025 by Editorial Team

Are you Confused about how to begin with Google Analytics? This guide is designed specifically for beginners and provides a clear introduction to Google Analytics and its powerful capabilities.

We’ll walk you through this Google Analytics for Beginners guide, which includes the basics of setting up your account, understanding the Google Analytics interface, and exploring essential reports. With easy-to-follow steps and clear explanations, you’ll quickly grasp what does Google Analytics do and how to use it.

Get ready to learn about Google Analytics Basics with ease!

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Top WordPress Backup Plugins In 2025

Updated: July 15, 2025 by Adnan

Have you ever lost your WordPress website data due to a security breach or due to a server crash?

By creating or taking regular backups of your WordPress website, you can secure your Website from any kind of hacking attack or can easily recover your important information whenever you want.

There are different ways you can easily take a backup of your website. You can easily save your website files and data manually, but it takes a lot of time. There is an easier solution for this problem is to use WordPress Backup plugins that will automatically create a backup of your WordPress website.

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How to Track Facebook Ads in Google Analytics 4

Updated: October 6, 2024 by Editorial Team

Have you been thinking about how to track Facebook Ads in Google Analytics 4?

Facebook has a massive audience that you can reach via Facebook Ads. While marketers spend a lot of time deciding the audience, copy, and creatives, they often overlook tracking the results.

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How to See Referral Traffic in GA4

Updated: October 7, 2024 by Editorial Team

Do you want to know how to see referral traffic in GA4? If yes, you should learn all about the secrets of referral traffic in Google Analytics 4.

Google Analytics 4 (GA4) is a powerful analytics tool. One of the most valuable analytics in GA4 is referral traffic. Google Analytics Referral traffic is the traffic that comes from other websites linking to yours. Think of it like word-of-mouth marketing but in the digital domain. Knowing where your referrals come from is like having a roadmap to your most effective marketing channels.

But here’s the catch: GA4 can be challenging to interpret. And if you’re a WordPress user, you might be missing out on some serious insights. That’s where Analytify comes in.

In this guide, we’ll break down everything you need to know about referral traffic in Google Analytics, from what it is and why it matters to how to see referral traffic in GA4 like a pro.

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10 Facebook Ads Targeting Tips To Skyrocket Your Conversions in 2023

Updated: October 7, 2024 by Editorial Team

Are you looking for ideas to improve the ROI of your Facebook ad spend?

Every digital marketer knows Facebook has the most potential to generate leads and sales. That’s why marketers consider Facebook ads as a very high converting channel.

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How To Use Google Trends To Grab More Traffic For Website

Updated: October 7, 2024 by Adnan

Studies say that Updated and Trending content works best when it comes to grabbing more traffic and engagements. To find the trendy content, Google Trends comes into play, you can find the trending content about a niche that can be used to create content from scratch or you can be used in your existing articles. Here, we will discuss How To Use Google Trends To Grab More Traffic.

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5 Enhanced Ecommerce Reports That You Need To Understand Now

Updated: January 20, 2026 by Akash

Relying solely on the quality of your product will fail to convert into sales. In today’s era, there are alternatives to everything. The reason why you need to understand Enhanced ECommerce Reports because it is the key to winning in this consumer-centric business environment is to understand you,r users.

But how do you gather enough data to understand your users? And honestly, you might need data of long duration before you can make any solid judgment. Luckily you don’t need to do it yourself on a spreadsheet, Google Analytics does exactly that.

It gathers historical data about different metrics such as how the different stages of your purchasing funnel are doing, what is the overall conversion rate for your online store, what is the average order value, and so on. In this blog, you will learn about the 5 Key Enhanced Ecommerce Reports you need to read for improving your sales.

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How to Use Google Analytics To Increase Traffic (10 Easy Ways)

Updated: February 5, 2025 by Editorial Team

Are you looking for ways to increase your website traffic using Google Analytics insights?

Traffic on your website is the most fundamental metric for measuring the success of your SEO and digital marketing campaigns. Therefore, you need a way to measure the website traffic and discover ways of improving the website’s structure and content. In this article, we’ll discuss how to use Google Analytics to increase traffic and mention ten ways GA4 helps you uncover traffic patterns and areas of improvement.

Let’s dive into 10 easy ways to make this tool work for you.

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Difference Between Average Session Duration And Average Time On page

Updated: October 8, 2024 by Adnan

There is a confusion between the average session duration and average time on page. In this article, I’ll differentiate between these metrics.

There are different Google Analytics metrics that most of the internet marketers keep their eyes on. These metrics are the number of visitors, the number of returning visitors, page views, bounce rate, sessions, average session duration, and average time on page. Having a solid understanding of these metrics can help you to boost your audience and traffic.

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