To combine the Analytify script with custom GTM tracking without double hits, let Analytify load GA4 and use Google Tag Manager (GTM) only for custom event tags. I show you how to set this up in seven steps.
Double hits happen when a plugin and GTM both initialize GA4 on the same page. Double tracking inflates sessions and makes reports unreliable. Pausing the GA4 Configuration tag in GTM stops GA4 from being initialized twice. Analytify then sends pageviews and standard events, and GTM sends only the custom events you define, such as CTA clicks, custom button clicks and form submissions.
In this hybrid approach, Analytify handles the core GA4 tracking and GTM handles only custom events. Site owners no longer have to choose between a plugin-based analytics setup and a full GTM implementation.
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