A multilingual ecommerce website lets you sell to customers in their own language. It removes the language barrier that prevents international visitors from buying.
Most online shoppers prefer to browse and buy in their own language. Removing the language barrier directly reduces cart abandonment and increases conversions.
In this guide, I’ll share 6 steps to set up a multilingual ecommerce website, from choosing the right platform to testing the user experience and tracking performance with analytics.
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