Category: Google Analytics

Are you wondering how to track Add to Cart events in Google Analytics?

Products that visitors add to the store cart are an important metric because it indicates the popularity and performance of your store. The challenge here is setting everything so you can track Add to Cart Events in Google Analytics (and Analytify).

The process requires you to set up a couple of moving parts. If you have an eCommerce store, you want to know how many product visitors have added to the cart in order to manage inventory and tally revenue numbers.

Do you run social media campaigns and want to know how to track GA4 social media traffic?

In the digital world, understanding the impact of social media on your website traffic is important. You need to track the outcomes and social media ROI of campaigns to understand the return on the resources and budget invested in them. With Google Analytics 4 (GA4), tracking social media traffic has become more insightful and user-friendly. 

In this article, we’ll discuss how to track social media traffic with Google Analytics 4.

Are you confused about Google Analytics events vs goals?

You are not alone. Even experienced users aren’t sure which one to use in a particular scenario. Google Analytics is a fantastic data tracking and reporting platform. However, you need to understand the use of goals and events to tag user interactions for further analysis properly.

Have you ever looked at your website’s traffic sources in Google Analytics and found “Direct Traffic”? You’re not alone. 

GA4 Direct traffic can be a bit of a mystery, leaving website owners wondering where these visitors are coming from.

In this comprehensive guide, we’ll discuss Direct Traffic in Google Analytics in detail. We’ll explore what it is, the reasons behind it, and how to interpret and potentially refine this data point. Whether you’re a seasoned marketer or just starting with website analytics, this article will equip you with the knowledge to understand this sometimes-elusive traffic source.

Have you been thinking about how to track Facebook Ads in Google Analytics 4?

Facebook has a massive audience that you can reach via Facebook Ads. While marketers spend a lot of time deciding the audience, copy, and creatives, they often overlook tracking the results.

Are you looking for ideas to improve the ROI of your Facebook ad spend?

Every digital marketer knows Facebook has the most potential to generate leads and sales. That’s why marketers consider Facebook ads as a very high converting channel.