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How to Exclude URL Query Parameters in Google Analytics 4

How to Exclude URL Query Parameters in Google Analytics 4

Are you looking for ways to exclude URL query parameters in Google Analytics 4? If so, you are in the right place.

In Universal Analytics (GA3), this was a built-in feature, but in GA4, it requires a workaround.

URL query parameters, which are bits of information attached to the end of a URL after a question mark (?), play a significant role in how websites function. They pass data between pages, track marketing campaigns, and personalize user experiences. However, when it comes to Google Analytics 4 (GA4), these parameters can create a bit of a mess. They can clutter your reports, skew your data, and even pose privacy concerns.

That’s why learning how to exclude URL query parameters in Google Analytics 4 is a must for anyone serious about data analysis.

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Google Analytics Organic Shopping

Google Analytics Organic Shopping (Explained 2024)

Curious how customers discover your products online? GA4 organic shopping data can reveal this and show you how to use it to boost your sales.

Analyzing GA4’s organic shopping data lets you see how users discover your products through search engines and optimize your website and marketing to attract more organic shoppers.

You’ll learn to track vital metrics, interpret key data points, and use these to enhance your online store’s performance, ensuring you stay ahead in the competitive digital marketplace of 2024. 

Continue reading “Google Analytics Organic Shopping (Explained 2024)”
GA4 Data Import

GA4 Data Import (Ultimate Guide 2024)

Have you ever wondered how you can seamlessly merge all your marketing and sales data into one powerful analytics platform? GA4 data import capabilities allow you to integrate various data sources, providing a holistic view of your user interactions and business performance.

Whether you’re looking to combine offline and online data, enhance your reporting accuracy, or gain a deeper understanding of your customer journey, GA4 data import is essential.

In this ultimate guide, we’ll walk you through importing data into GA4, offering step-by-step instructions to help you utilize this powerful feature.

Let us get started!

Continue reading “GA4 Data Import (Ultimate Guide 2024)”
Google Analytics Glossary

A Complete Google Analytics Glossary (2024)

Google Analytics is a powerful tool for understanding user behavior and measuring website performance. However, its terminology can be overwhelming for newcomers. This Google Analytics glossary aims to simplify the learning process by providing clear and concise definitions for key Google Analytics terms.

All essential Google Analytics definitions are here, from fundamental concepts like sessions and pageviews to more complex metrics and dimensions. Whether you’re a beginner or a seasoned analyst, this GA4 glossary will be a valuable resource for navigating the world of Google Analytics.

Understanding these terms in Google Analytics is essential for effectively interpreting data and making decisions about your website or app’s performance.

Continue reading “A Complete Google Analytics Glossary (2024)”
the benefits of Google Analytics 4

13 Main Benefits of Google Analytics 4 (Explained)

Do you want to know the powerful benefits of Google Analytics 4? If yes, you are in the right place.

In the digital age, analytical data is necessary for a successful business. Google Analytics 4 benefits you in your decisions and your marketing strategies.

In this article, we will discuss 13 top benefits of Google Analytics 4.

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What Data is Google Analytics Unable to Track

What Data is Google Analytics Unable to Track? (2024)

Google Analytics data tells you how people interact with your online stores and websites. It tells how many people visit your site, which pages get the most likes, or where your traffic comes from. But is there some data that GA4 doesn’t quite track?

Even the best analytics tool has its limitations. In this blog, we will see what data Google Analytics is unable to track.

Continue reading “What Data is Google Analytics Unable to Track? (2024)”
GA4 Landing Page Report

How to Create a GA4 Landing Page Report (2024) 

Are your landing pages truly driving the desired results? Driving traffic is not enough—you must ensure that your landing pages convert visitors effectively.

Google Analytics 4 (GA4) offers a robust platform for analyzing the performance of your landing pages, but where do you start? 

In this article, you’ll learn how to create a detailed GA4 landing page report , customize it for your unique goals, and analyze the data to optimize user experience and boost conversions. By the end, you’ll have enough information and tools to turn your Google Analytics landing page report into powerful drivers of success.

Let’s get started!

Continue reading “How to Create a GA4 Landing Page Report (2024) “
mixpanel vs google analytics

Mixpanel vs Google Analytics (Detailed Comparison 2024)

Are you struggling to decide between Google Analytics and Mixpanel for your business? You’re not alone.

Choosing the right tool from Mixpanel vs Google Analytics can significantly impact your efforts to optimize your website traffic and understand user behavior. We’ll explore why this comparison is crucial for digital marketers, product managers, and business owners in the tech and e-commerce sectors.

We’ll explain each tool, why it is essential, how to use it effectively and provide tips for getting started. 

Let’s dive right in!

Continue reading “Mixpanel vs Google Analytics (Detailed Comparison 2024)”
GA4 Duplicate Events

How to Fix GA4 Duplicate Events (Explained 2024)

Let’s discuss a real pain point in Google Analytics 4: duplicate events. If you’ve ever looked at your GA4 reports and wondered, “Why do I have GA4 duplicate events?” you’re not alone. Duplicate events can lead to inaccurate insights and misguided decisions. 

Suppose you’re trying to measure the popularity of your new product launch, but your GA4 data shows twice the number of “add to cart” events that actually happened. Yikes! That kind of inaccurate information could seriously throw off your marketing strategy.

But don’t worry, we’ve got your back. In this comprehensive guide, we’re going to discuss Google Analytics duplicate events. We’ll explore common reasons behind them, how to identify them, and, most importantly, how to fix GA4 duplicate events.

Continue reading “How to Fix GA4 Duplicate Events (Explained 2024)”
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