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What is PPC Marketing? (Beginners Guide 2025)

Updated: September 17, 2025 by Editorial Team

Are you looking for a way to drive targeted traffic to your website and boost your business online? If so, then PPC marketing might be the solution you need.

Pay-Per-Click advertising has become a cornerstone of digital marketing, offering businesses a cost-effective way to gain visibility and attract potential customers.

In this beginner’s guide, you’ll learn what PPC marketing is, how it works, and how it can help you grow your business in 2025.

Plus, we’ll explore how Analytify can help track your paid marketing campaigns in WordPress and optimize your results.

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25+ Best Alternative Search Engines Other Than Google (2025)

Updated: September 17, 2025 by Editorial Team

Are you tired of the same old results every time you hit search on Google? Well, you’re not alone in seeking alternative search engines.

Whether you’re looking for better privacy, unique features, or just a change of user experience, a whole new world of search engines other than Google could perfectly suit your needs.

In this article, we will discuss the 25+ best alternative search engines in 2025. These aren’t just any search engines; they offer distinct advantages that might make you reconsider your daily search habits.

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How to Get Google Analytics Certification in 2025

Updated: September 17, 2025 by Editorial Team

Are you looking for a way to get Google Analytics Certification? If yes, this guide will assist you.

Google Analytics is an important tool in digital marketing, data analysis, or online business. As more businesses rely on data to make decisions, earning your GA4 Certification is an essential step to prove your expertise.

In this guide, we’ll show you how to get Google Analytics certification, and provide insights on how to pass the Google Analytics test.

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How to Check Backlinks in Google Analytics (GA4) in 2025

Updated: October 16, 2025 by Editorial Team

Backlink analysis helps determine the effectiveness and quality of external promotion. If links from external resources are clicked and bring visitors to your site, this process doesn’t go unnoticed by search engines — they give more value to your backlinks and more authority to your website.

The whole point behind link-building (the process of placing backlinks) is to get link equity and as many user clicks as possible. Checking backlinks helps determine the presence of traffic through links, evaluate the effectiveness of your backlink profile, and, if necessary, change the entire off-page SEO strategy.

But how do you check backlinks? A free tool from Google called Google Analytics will help with this.

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How to Fix Google Tag Manager Preview Mode Not Working? (28 Ways)

Updated: September 17, 2025 by Editorial Team

Are you trying to test your tags, but the Google Tag Manager preview mode not working issue is stopping you? You’re not alone. Many users face this issue, which can be caused by anything from browser settings to incorrect GTM installation.

The GTM preview mode not working problem means you can’t see how your tags fire, making debugging a nightmare. If you’re asking, “Is Google Tag Manager debug mode working?” but seeing no results, don’t worry we’ve got you covered.

In this guide, we’ll explain how to fix Google Tag Manager Preview mode not working using multiple ways.

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Best eCommerce Digital Marketing Strategies & Tools for 2025

Updated: November 28, 2025 by Editorial Team

Are you ready to create eCommerce digital marketing strategies that take your online store to the next level?

The eCommerce market is flourishing swiftly. To thrive in 2025, you must have sharp and effective eCommerce digital marketing strategies. These are the means to draw more customers and drive up sales.

In this guide, we’ll talk about what eCommerce marketing is and share the finest digital marketing strategies for eCommerce websites.

Furthermore, we’ll talk about the top eCommerce marketing tools that a business needs to grow in a crowded marketplace.

Let’s get started.

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How Much Does A Website Cost? (2025 Guide)

Updated: September 17, 2025 by Editorial Team

Are you wondering how much does a website cost?

In 2025, a website will be more than just an online presence. It’s your digital storefront and an important part of your brand’s image. A website is very necessary to start any business. It helps to connect with your customers and viewers. So, it must be perfect. But how much does a website cost?

We cannot exactly measure a website’s cost because it can range from a few hundred dollars to tens of thousands, depending on many factors. In this guide, we will break down those factors to help you understand the website development costs in 2025.

We’ll cover different costs, from domain names and hosting to design and ongoing maintenance.

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How to Track Popups with GTM and GA4 (Explained)

Updated: September 17, 2025 by Editorial Team

Are you looking for an easy guide on how to track popups?

Popups are a common feature on websites. They are used to grab attention, promote offers, collect leads, or share important messages. You may have seen popups offering discounts, showing announcements, or asking for email signups.

Tracking popups is essential for understanding how users interact with them. It tells you how often a popup is displayed, clicked, or dismissed. This data helps you improve popup designs and messaging for better results.

Google Tag Manager (GTM) is a tool that simplifies popup tracking. It lets you set up triggers and track popup events without editing your website’s code. Google Analytics 4 (GA4) works alongside GTM to report and analyze these popup interactions.

In this guide, we’ll teach you how to track popups with Google Tag Manager and analyze the results in Google Analytics 4. You’ll also discover how to create reports to evaluate popup performance.

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How to Create a Content Strategy (Result-Oriented Approach)

Updated: September 17, 2025 by Editorial Team

You may have this question in mind: How to create a content strategy that’s really effective?

Creating a content strategy is the foundation of successful online marketing. It is a clear plan that helps you decide what type of content to create, where to share it, and how to connect with your audience. Whether you are a small business owner, a blogger, or a large company, a content strategy ensures your efforts lead to real results.

In this blog, we’ll guide you step-by-step on how to create a content strategy that works. You will learn why having a web content strategy is important, the key steps to follow, and how plugins like Analytify can make your process easier.

If you want to grow your audience, improve your website traffic, and reach your business goals, this is the guide for you.

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Paid Search Analytics: Ultimate Guide to Measure PPC Success

Updated: September 17, 2025 by Editorial Team

Do you want to learn about paid search analytics in detail? If so, you’re in the right place.

Paid search, often synonymous with Pay-Per-Click (PPC) advertising, has revolutionized how businesses reach their target audiences online. With billions of searches happening every day, using paid search ensures your business stands out amidst the competition. However, success in PPC isn’t just about running ads; it’s about understanding and analyzing their performance.

This is where Paid Search Analytics comes into play. By tracking and analyzing key metrics, you know what works and what doesn’t.

In this guide, we’ll explore everything you need to know about Paid Search Analytics, from the tools you need for effective PPC Tracking to advanced strategies for analyzing your campaigns.

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