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Category: Analytify

Discover all things Analytify! From product updates and new features to in-depth guides on using Analytify to improve your Google Analytics experience within WordPress.

Top ecommerce metrics

10+ Crucial Ecommerce Metrics to Track in GA4

Updated: by Muhammad Adnan

The top ecommerce metrics to track in GA4 are conversion rate, average order value, cart abandonment rate, ecommerce revenue, and traffic sources. This guide covers 12 ecommerce metrics in total and gives the GA4 report path for each metric that GA4 provides.

It’s no secret that the key to unlocking the success of any ecommerce business lies in understanding and monitoring the right metrics. Ecommerce metrics play a vital role in gauging your online business’s growth and identifying improvement areas.

Google Analytics 4 offers a lot of metrics. With GA4 ecommerce metrics, it has become even more feasible to keep an eye on key ecommerce metrics and optimize your ecommerce performance. 

So, which are the top ecommerce metrics to track in GA4 this year? Let’s discuss this in detail.

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How to Quickly Find and Fix 404 Errors in GA4

Google Analytics 404 Report: How to Quickly Find and Fix 404 Errors

Updated: by Muhammad Adnan

Do you want to find and fix 404 errors in Google Analytics? You’re at the right place!

Broken links can negatively impact the user experience. As such, you need to find all 404 errors on your website and remove them ASAP. The good thing is that Google Analytics (and Analytify) helps you find these broken links. Once you find them, you have several options to deal with these errors.

In this article, we’ll cover the basics of broken links and how to find 404 errors in Google Analytics 4 and fix them. We’ll also cover how Analytify makes it really easy to find pages with broken links on WordPress. 

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How to Create Advanced Segments in Google Analytics 4

How to Create Advanced Segments in Google Analytics (2025)

Updated: by Muhammad Adnan

To create advanced segments in Google Analytics 4, open Explore, start a new exploration, click the plus next to Segments, choose a User, Session or Event segment, add your conditions, then name and save it. 

If GA4 is not yet connected to your site, I recommend this guide first: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Advanced segments in Google Analytics filter your data down to the users, sessions or events that match conditions you define. I show you how to build a user segment and a session segment in GA4 Explorations, step by step. This guide is for site owners and marketers who want to compare how specific groups of visitors behave.

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GA4 custom dimensions

Everything You Need to Know About GA4 Custom Dimensions

Updated: by Editorial Team

Are you ready to use GA4 custom dimensions for website analytics and user behavior insights? Learn more about custom dimensions and how Analytify can help you master this game-changing tool.

Google Analytics 4 (GA4) has a powerful feature called custom dimensions, which lets you collect and analyze data specific to your business. You can track and measure certain acts or attributes that GA4 doesn’t automatically record by setting up custom dimensions. This gives you more information about how your website works and how people use it so you can make decisions leading to more conversions and revenue. 

In this blog post, we’ll discuss in detail about GA4 custom dimensions.

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15 best WordPress SEO practices for better ranking

16 Best Practices for WordPress SEO to Improve Search Rankings

Updated: by Muhammad Adnan

WordPress powers over 40% of all websites. But having a WordPress site does not automatically mean you rank well in search.

Good WordPress SEO comes down to a set of specific practices, most of which take less than an hour to set up correctly.

This guide covers 16 proven WordPress SEO best practices to improve your search rankings, increase organic traffic, and fix the most common mistakes site owners miss.

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Google Analytics lead tracking

How To Track and Measure Leads in Google Analytics 4 (Ultimate Guide)

Updated: by Muhammad Adnan

To track leads in Google Analytics 4, mark the event that signals a lead, such as a form submission or file download, as a key event. Lead tracking shows which visitor actions signal real buying interest, like form fills, downloads, or calls. GA4 records these actions as events, and you choose which of them count as key events.

For full setup steps, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site.

This guide covers how to track leads in Google Analytics 4, including phone calls, form submissions, and lead generation reports. Each method shows you which visitors are worth following up with.

It works whether you’re setting up lead tracking for the first time or building advanced lead generation reports.

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how to see referral traffic in Google Analytics

How to See Referral Traffic in GA4

Updated: by Muhammad Adnan

To see referral traffic in GA4, go to Reports > Acquisition > Traffic acquisition. Filter the Session source/medium column for sources ending in / referral. If you use WordPress, Analytify shows the same referral data directly inside your dashboard. No manual filtering needed.

Referral traffic in GA4 is traffic that arrives from other sites linking to yours. It’s separate from organic search, direct, and paid channels. Every click from a guest post, a review site, or a partner blog counts as a referral. Knowing where those referrals come from shows you which outside channels actually drive visitors.

GA4’s native reports bury this data behind several clicks and filters. That makes it easy to miss. If you run a WordPress site, Analytify pulls the same referral data into a WordPress-native dashboard. You won’t need to dig through GA4’s menus.

This guide covers what referral traffic in GA4 is and how to find it. You’ll learn to find it with Analytify or GA4’s native reports. It also shows you how to read source and medium data. Finally, it covers how to filter out spam and unwanted referrals.

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How to Use Google Analytics to Increase Traffic

How to Use Google Analytics To Increase Traffic (10 Easy Ways)

Updated: by Muhammad Adnan

To use Google Analytics to increase traffic, I recommend finding which pages, channels, and content bring in traffic in GA4, then building on what works and fixing what falls short.

If GA4 is not set up on your site yet, I recommend this guide first: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Website traffic is a core metric for judging SEO and digital marketing campaigns, so you need a way to measure the website traffic and find ways to improve your site’s structure and content. I show you how to use Google Analytics to increase traffic, with ten ways GA4 helps you uncover traffic patterns and areas of improvement.

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How to Implement GA4 Referral Exclusion

How to Implement GA4 Referral Exclusion to Fix Misattributed Traffic? (2026 Guide)

Updated: by Muhammad Adnan

To set up GA4 referral exclusion for PayPal, add paypal.com to the List unwanted referrals setting of your web data stream. In Admin, under Data collection and modification, click Data streams, select your web stream, click Configure tag settings, click Show all, open List unwanted referrals, add paypal.com as a condition, and click Save. GA4 then stops showing PayPal as the referral source for customers who return from checkout.

If GA4 is not yet connected to your site, I recommend the guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Navigating the e-commerce analytics can sometimes feel daunting, especially when you notice oddities in your traffic sources. WooCommerce and Easy Digital Downloads stores often see payment gateway domains such as paypal.com listed as a referral source instead of the real traffic source.

If you accept payments through PayPal, GA4 can attribute transactions to PayPal instead of the source that brought the customer to your store. Excluding paypal.com from referrals returns credit to the original source.

This guide is for WooCommerce and Easy Digital Downloads store owners who see PayPal as a traffic source in GA4. It walks through the exclusion steps and explains what the setting changes in your reports.

Continue reading “How to Implement GA4 Referral Exclusion to Fix Misattributed Traffic? (2026 Guide)” →
Reduce bounce rate

How to Reduce Bounce Rate? Proven Tactics to Increase Website Engagement

Updated: by Muhammad Adnan

Are you struggling with a high bounce rate when visitors leave after just one webpage on your site? 

Don’t worry! In this guide, we’ll explain the bounce rate and the causes of the high bounce rate. We will also share 20 easy-to-understand strategies to improve bounce rate.

The lower it is, the more visitors you keep engaged, which can lead to more sales, signups, or your custom goals. 

Get ready to transform those one-page visitors into happy explorers!

Continue reading “How to Reduce Bounce Rate? Proven Tactics to Increase Website Engagement” →
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