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Improve email click through rate

15 Actionable Ways to Improve Your Email Click Through Rate (CTR)

Have you ever wondered why some emails get clicked while others are ignored? The answer lies in the email click through rate (CTR). 

In email marketing, where inboxes overflow with promotions and notifications, achieving a high CTR is the holy grail. It signifies that your emails are resonating with your audience, prompting them to take the desired action, whether visiting your website, purchasing, or downloading a resource.

In this comprehensive guide, we’ll explain email CTR and, most importantly, improve email click-through rate, empowering you to create campaigns that truly connect with your audience.

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Google Analytics Email Marketing Tracking

How to Track Email Marketing with Google Analytics (2025)

How effectively are you tracking your email marketing campaigns? Understanding Google Analytics email marketing tracking can transform how you assess your marketing efforts. Adding UTM parameters lets you gain valuable information about how recipients interact with your website after clicking email links. 

In this article, we will explore the steps for email campaign tracking and discuss why this tracking is essential for measuring performance, understanding user behavior, and refining your strategies for greater success in email marketing. 

Let’s discover how to track your email marketing campaigns using GA4 to drive better results! 

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GA4 Hourly Traffic Report

How to View GA4 Hourly Traffic Report (2025)

Ever wonder how your website traffic fluctuates throughout the day? In this article, we’ll guide you through the steps for viewing the GA4 hourly traffic report and discuss the importance of this metric for understanding real-time website performance. 

This guide is helpful for website owners, digital marketers, and anyone looking to learn about their website’s traffic patterns. You can identify peak times, analyze user behavior, and optimize your content by tracking hourly traffic. 

Let’s explore how to view and use the GA4 hourly traffic report!

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Plot Rows in Google Analytics 4

How to Use Plot Rows in Google Analytics 4 (2025 Update)

Did you hear about the new feature of plot rows in Google Analytics 4?

GA4 Plot Rows feature allows you to plot multiple metrics on separate rows within the same chart. This means you can compare and contrast different data points side-by-side, making it easier to spot trends, patterns, and correlations. No more juggling multiple charts or getting confused with overlapping lines. Plot rows bring clarity and simplicity to your data visualization.

In this new guide, we’ll discuss plot rows in Google Analytics 4 in detail. We’ll explore what they are, how to access and enable them, how to add and customize metrics, and, most importantly, how to use them to analyze your data effectively. 

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GA4 Data Redaction

GA4 Data Redaction (Explained 2025)

Do you want to know about GA4 Data Redaction? If yes, you are at the right place.

In today’s digital era, data privacy is a big deal. People are becoming increasingly aware of how their personal information is collected and used online. Regulations like the GDPR and CCPA are in place to protect individuals’ rights, and businesses need to be on board. That’s where data redaction in GA4 comes in.

In this article, we’ll cover GA4 Data Redaction in detail.

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How to Exclude URL Query Parameters in Google Analytics 4

How to Exclude URL Query Parameters in Google Analytics 4

Are you looking for ways to exclude URL query parameters in Google Analytics 4? If so, you are in the right place.

In Universal Analytics (GA3), this was a built-in feature, but in GA4, it requires a workaround.

URL query parameters, which are bits of information attached to the end of a URL after a question mark (?), play a significant role in how websites function. They pass data between pages, track marketing campaigns, and personalize user experiences. However, when it comes to Google Analytics 4 (GA4), these parameters can create a bit of a mess. They can clutter your reports, skew your data, and even pose privacy concerns.

That’s why learning how to exclude URL query parameters in Google Analytics 4 is a must for anyone serious about data analysis.

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GA4 Landing Page Report

How to Create a GA4 Landing Page Report (2025) 

Are your landing pages truly driving the desired results? Driving traffic is not enough—you must ensure that your landing pages convert visitors effectively.

Google Analytics 4 (GA4) offers a robust platform for analyzing the performance of your landing pages, but where do you start? 

In this article, you’ll learn how to create a detailed GA4 landing page report , customize it for your unique goals, and analyze the data to optimize user experience and boost conversions. By the end, you’ll have enough information and tools to turn your Google Analytics landing page report into powerful drivers of success.

Let’s get started!

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GA4 Duplicate Events

How to Fix GA4 Duplicate Events (Explained 2025)

Let’s discuss a real pain point in Google Analytics 4: duplicate events. If you’ve ever looked at your GA4 reports and wondered, “Why do I have GA4 duplicate events?” you’re not alone. Duplicate events can lead to inaccurate insights and misguided decisions. 

Suppose you’re trying to measure the popularity of your new product launch, but your GA4 data shows twice the number of “add to cart” events that actually happened. Yikes! That kind of inaccurate information could seriously throw off your marketing strategy.

But don’t worry, we’ve got your back. In this comprehensive guide, we’re going to discuss Google Analytics duplicate events. We’ll explore common reasons behind them, how to identify them, and, most importantly, how to fix GA4 duplicate events.

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GA4 Default Channel Grouping

GA4 Default Channel Grouping (Explained)

Are you confused about where your website traffic originates from? GA4 Default Channel Grouping simplifies this by sorting visitors into predefined categories. 

Understanding GA4 Default Channel Grouping is necessary for any business owner or marketer who wants to optimize their online presence.

This article will explore what GA4 Default Channel Grouping is and why it matters. We’ll explain the default channel groups and their rules, making it easier to understand how users find your site. 

Let’s dive right in!

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How to set up GA4 cross domain tracking

How to Setup GA4 Cross-Domain Tracking (Recommended)

Have you ever wondered how to accurately track user behavior and interactions across multiple domains in Google Analytics 4?

Look no further because this blog post will explore GA4 Cross Domain Tracking. For webmasters, marketers, and business owners, having a complete understanding of their online traffic is crucial for improving overall website performance.

This blog post will explain cross-domain tracking and how it works in GA4. We will also discuss why it is essential for businesses and how to set it up effectively.

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