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How To Anonymize The IP Addresses for GDPR Compliance?


Since the EU introduced the law to protect the privacy of its citizens, the online business owners are more concerned to make their businesses GDPR compatible to avoid any kind of violation.

Google Analytics does not collect personal information, IP addresses tracked by default but they give the information about the country and city only.

If you are using the Analytify you can anonymize the IP address. In order to do this go to

  • Go to Analytify>Settings>Advanced
  • Inside the Advanced Tab, you will see the Anonymize IP addresses
  • You can enable the toggle to make IP Addresses Anonymize