How to Enable Google Analytics Demographics and Interest Reporting in Analytify — Documentation page title

This guide covers the Analytify plugin setting for Demographics and Interest Tracking. Enabling this toggle is one of two steps required to see demographics data in your dashboard.

Important: The Analytify toggle alone is not enough. You must also enable Google Signals in your GA4 property for demographics data to appear. If you have not done that yet, follow the complete setup guide first: How to Enable Google Analytics Demographics and Interest Reporting.

Steps To Enable Google Analytics Demographics And Interest Reporting In Analytify

To get started, follow these straightforward steps:

1. Access Your WordPress Dashboard: First, log in to your WordPress site.
2. Head to Analytify Settings: Navigate to Analytify >> Settings.

1. Next, navigate to the Advanced tab.
2. Now, find the Demographics & Interest Tracking: Within the Advanced tab, look for the Demographic & Interest Tracking option.
3. Activate the Feature: Change the Demographic & Interest Tracking option from No to Yes.

4. Save Changes: Scroll down the page and click on the Save Changes button.

Congratulations! You’ve just enabled Demographics and Interest Tracking in Analytify.

Once these settings are saved, you can use the Analytify plugin to see Google Analytics Demographics and Interest reporting feature right in your WordPress dashboard. 

Moreover, when you turn on the demographics feature in Google Analytics, it usually takes 24 hours for the data to start showing up. Don’t worry if you don’t see anything right away.

If you have any further queries, feel free to contact the Analytify support team.