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How to Enable Google Analytics Demographics and Interest Reporting in WordPress

Google Analytics can tell you a lot about the people who visit your website by giving you information about their age, gender, and interests. This guide will show you how to turn on Google Analytics Demographics and Interest reporting in Google Analytics and integrate them into your WordPress site using the Analytify WordPress tool.


Before we start, make sure you have

  • A current Google Analytics account 
  • Admin access to your Google Analytics account 
  • A WordPress website
  • The Analytify WordPress plugin is installed and activated on your website.

Enabling GA4 Demographics

First, log in to your Google Analytics account. 

Once you’re logged in, choose the required GA4 property.

Then navigate to Admin in the left lower corner. 

Then on the admin page, you’ll see two columns: Account and Property. In the property column, go to Data Collection under Data Settings.

GA4 data collection

Navigate to Enable Google signals data collection option, and click Get Started.

enable google signals

In case the Google Signals feature is already activated, you will see a toggle switch. You need to turn on this switch.

Turn on google signal

Once you click Get Started, you will be navigated to the activation page. There you need to click Continue and then Activate.

continue google signals

All done! Now you’ll start setting demographic reports in GA4.

Enabling Google Analytics Demographics and Interest Reporting in WordPress

Analytify, the best Google Analytics WordPress plugin lets you see your Google Analytics data right in your WordPress dashboard. Follow these steps to turn on reporting on demographics and interests in Analytify:

Go to your WordPress dashboard.

Then navigate to Analytify>>Settings.

analytify settings

You’ll be redirected to the next page. There, go to the Advanced tab and scroll down the page to toggle on the Demographic & Interest Tracking option.

Finally, click on Save Changes.

demographics analytify

Once these settings are saved, you can use the Analytify plugin to see Google Analytics Demographics and Interest reporting feature right in your WordPress dashboard. 

demographics WordPress dashboard

Moreover, when you turn on the demographics feature in Google Analytics, it usually takes 24 hours for the data to start showing up. Don’t worry if you don’t see anything right away.

We hope this guide helped you set up demographics and interest reports for your Google Analytics and Analytify WordPress. Use this information to learn more about your readers and make your website better for them.