How To Get Started With Easy Digital Downloads Addon? — Documentation page title
The Easy Digital Downloads add on for Analytify brings your store’s sales data directly into your WordPress dashboard. You can track user behavior, digital sales, transactions, and revenue. This all connected to Google Analytics 4 without leaving WordPress.
This Knowledge Base (KB) guide shows you how to use the EDD add-on for Analytify for the first time.
Before You Begin
You need the following before setting up EDD tracking:
- Analytify Pro installed and activated on your WordPress site
- A Google Analytics 4 property connected to Analytify
- The Easy Digital Downloads plugin installed and activated
If Analytify Pro is not installed yet, follow the guide on How to Install and Activate Analytify Pro first, then come back here.
Step 1: Activate the EDD Add-on
In your WordPress admin dashboard, go to Analytify >> Add-ons from the left sidebar.
The Add-ons page lists all available Analytify add-ons. Find the Enhanced E-Commerce Tracking for Easy Digital Downloads card and click Activate add-on.
Once activated, the button changes to Deactivate add-on. The add-on is now running.

No zip file download or plugin upload is required. The EDD add-on is bundled inside Analytify Pro and activated directly from this page.
Step 2: View Your EDD Data in Analytify
Once the add-on is active, EDD plugin is installed, and GA4 is connected, your store data will start appearing in Analytify EDD Dashboard.

The EDD dashboard shows your store data in a format built for non-technical users. You can see product performance, transaction counts, revenue, and user behavior. All data is pulled directly from Google Analytics 4.
You have successfully set up Enhanced E-Commerce Tracking for Easy Digital Downloads in Analytify.
If you run into any issues, check the FAQs or reach out to the Analytify support team.