How to Track GA4 Social Media Traffic (Ultimate Guide 2024)

How to Use GA4 To Track GA4 Social Media Traffic

Do you run social media campaigns and want to know how to track GA4 social media traffic?

In the digital world, understanding the impact of social media on your website traffic is important. You need to track the outcomes and social media ROI of campaigns to understand the return on the resources and budget invested in them. With Google Analytics 4 (GA4), tracking social media traffic has become more insightful and user-friendly. 

In this article, we’ll discuss how to track social media traffic with Google Analytics 4.

Why Track Social Media Traffic in Google Analytics?

If you are a business owner, digital marketer, or just starting with Google Analytics, understanding why tracking social media traffic in Google Analytics is essential could be a game-changer for your online strategy. Here’s why:

How to Track Social Media Traffic with Google Analytics 4

 Let’s learn how to track social media traffic using Google Analytics 4 (GA4).

1. View Organic Social in Traffic Acquisition Report (GA4)

To view organic social traffic in Google Analytics 4, follow the below steps.

Step 1: Log in to the GA4 Account

First, log into your GA4 account and choose the relevant Property. 

Step 2: Go to Traffic Acquisition

Next, navigate to the Traffic Acquisition report in GA4. Here, you’ll view organic social traffic and understand how social media channels contribute to your site’s traffic.

Step 3: Customize Your Metrics to Get More Valuable Insights in GA4

When using GA4 to track organic social media traffic, customizing the metrics to your specific needs and requirements can offer more meaningful insights. Here are our favorite metrics that you can track in a GA4 report to view organic social traffic:

  1. Users: This metric refers to the number of unique visitors from social media platforms. It helps in understanding the reach of your social media efforts.
  2. Sessions: Sessions indicate the total number of times users interacted with your site from social media. It’s a measure of user engagement and interest.
  3. Engagement Rate: Engagement rate is a crucial metric showing the percentage of actively engaged sessions with your site. A high engagement rate from social media implies an effective content strategy.
  4. Session Conversion Rate: This metric tracks the percentage of sessions from social media that resulted in a conversion. It’s vital to understand the effectiveness of social media in achieving specific business goals.
  5. Event Count: Event count tallies the number of interactions (events) users had on your site. This could include link clicks, video plays, or downloads, indicating how interactive and engaging your content is.

2. Identify Social Channels in the GA4 Traffic Acquisition Report

To effectively track and analyze which social channels are directing traffic to your website using Google Analytics 4 (GA4), follow these straightforward steps:

Step 1: Select Session Source in the Primary Dimension

Step 2: Add Filter

Once you apply these settings, GA4 will display the traffic that your social channels are bringing to your website, offering a clear view of their impact and reach.

3. Which Blog Posts are Getting Traffic from Specific Social Media Platforms 

Understanding which of your blog posts and pages are attracting traffic from social media platforms like Facebook can be incredibly valuable. It helps you to adjust your content and SEO strategy to what’s working the best. 

To understand which of your blog posts are attracting traffic from social media channels, follow these steps in GA4:

Step 1: Go to Engagement

First, head over to the Reports section.

Look for the Life Cycle category, then navigate to the Engagement section in your GA4 dashboard. 

Step 2: Go to Pages and Screens

Within the Engagement section, find and click on Pages and Screens. This report shows how different pages or screens of your site perform in terms of user engagement.

You can also check this report straight from your Analytify dashboard. 

Step 3: Set the Primary Dimension

Once you’re in the Pages and Screens section in GA4, you’ll need to set your primary dimension.

Choose Page Path and Screen Class.

Step 4: Click on Add Filter

To filter out traffic reports from a specific source, like Facebook, you’ll need to add a filter.

Click on Add Filter, as shown in the below screenshot.

Then select Session Source as your dimension.

For the Match Type, select Exactly Match.

And enter the value to filter for traffic from Facebook..

With these steps, you can see which pages and blog posts are drawing in visitors from Facebook. 

4. Track Social Media Campaigns with UTM Campaign URL Builder

Maximizing the effectiveness of your social media campaigns in Google Analytics 4 (GA4) is important. One of the best ways to do this is by using UTM parameters. UTM parameters are tags added to a URL to track the effectiveness of campaigns and content. You can use tools like the UTM Campaign URL Builder to generate a URL with these parameters for tracking traffic from social media platforms.

For instance, Analytify’s UTM Campaigns URL Builder is an excellent resource for this purpose.

Explore: GA4 UTM Parameters [An Ultimate Guide]

Step 1: Go to Acquisition and Then Traffic Acquisition

Step 2: Select Session Campaign

Step 3: Add Filter

By following these steps, you can accurately track and assess the performance of your social media campaigns, understanding how effectively they drive traffic to your website. 

How to Track Social Media Traffic in WordPress (Analytify Dashboard)

Analytify is a user-friendly WordPress plugin that integrates seamlessly with Google Analytics. With Analytify, users can easily interpret their website data, especially those without deep technical knowledge.

Tracking Social Media Traffic in Analytify

Tracking social media traffic through Analytify involves a few steps:

  1. Integration with Google Analytics: First, ensure that Analytify is properly integrated with your Google Analytics account
  2. Accessing Social Media Reports: Within the Analytify dashboard, navigate to the Social Network section. This area provides a comprehensive view of the traffic coming from various social media platforms.
  1. Analyzing Traffic Data: Analytify breaks down the traffic data from social media into understandable metrics. You can view the number of visitors, their behavior, and how they interact with your site. This information is crucial for understanding the impact of your social media efforts.

Additionally, you can access real-time statistics to see the immediate impact of your social media posts and campaigns.

  1. Evaluating User Engagement: With Analytify, you can also assess the engagement level of users coming from social media. Metrics like session duration, bounce rate, and pages per session are easily accessible and offer insights into user behavior.

Troubleshoot if Paid Social Not Showing in GA4

Let’s first understand what paid social is in the context of Google Analytics and then explore possible reasons and solutions for paid social traffic not showing.

What is Paid Social in Google Analytics

Reasons Why Paid Social Might Not Show in GA4

Make sure that your UTM parameters are correctly implemented. They should accurately reflect the medium (e.g., ‘paid_social’) and the specific social platform as the source. Read our resource on GA4 UTM Parameters to correctly implement UTM parameters.

Ensure your GA4 property is correctly set up to receive and process data from various sources, including paid social channels.

GA4 Social Media Traffic FAQs

Q1: What exactly is GA4 Social Media Traffic?

GA4 social media traffic refers to visitors who arrive at your website through various social media channels. This includes both organic posts and paid advertisements on these platforms.

Q2: How can I set up tracking for GA4 Social Media Traffic?

To set up tracking for GA4 social media traffic, ensure your website is linked with GA4. Utilize UTM parameters on your social media links to track this traffic effectively in the GA4 interface.

Q3: Why is tracking social media traffic in Google Analytics essential?

Tracking social media traffic in Google Analytics is vital for understanding the effectiveness of your social media marketing. It provides insights into your audience’s behavior, the success of your campaigns, and the overall social media ROI.

Q4: Can GA4 differentiate between organic and paid social media traffic?

Yes, GA4 can distinguish between organic and paid social media traffic. Properly tagged UTM parameters for your paid campaigns ensure accurate tracking in GA4.

Q5: What are common challenges when tracking paid social in GA4?

Common challenges in tracking social media traffic in Google Analytics include incorrect implementation of UTM parameters, GA4 configuration errors, and data processing delays.

Q6: How do I differentiate between organic and paid social traffic in GA4 reports?

 Differentiate between organic and paid social traffic in GA4 by using distinct UTM parameters for paid campaigns. In GA4, this differentiation can be seen under the session source/medium categories.


With this detailed article, you can now track GA4 social media traffic. This article is really helpful, from the initial steps of tracking social media traffic with Google Analytics to the advanced tactics of distinguishing between various traffic types. Get these insights to refine your online strategies. Your ability to interpret data from Google Analytics social media traffic can help you make informed decisions and robust marketing strategies.

You may also like to read Traffic Acquisition Report GA4: A Complete Guide (2024).

Now, let’s hear from you. How have you used GA4 to transform your social media strategy, and how has it impacted your business growth? Share your experiences in the comments.

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