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Category: Analytify

Discover all things Analytify! From product updates and new features to in-depth guides on using Analytify to improve your Google Analytics experience within WordPress.

GA4 Hourly Traffic Report

How to View GA4 Hourly Traffic Report

Updated: by Muhammad Adnan

You view the GA4 hourly traffic report in Explorations. Add the Hour dimension to a free-form report or a line chart. Hourly data shows your peak visit times. You can then schedule posts, emails, and promotions when visitors are most active.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

This guide is helpful for website owners, digital marketers, and anyone looking to learn about their website’s traffic patterns. You can identify peak times, analyze user behavior, and optimize your content by tracking hourly traffic. 

The steps below use GA4 Explorations, then show how to monitor hourly traffic automatically.

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Plot Rows in Google Analytics 4

How to Use Plot Rows in Google Analytics 4: Visualizing Specific Data Trends

Updated: by Muhammad Adnan

Plot rows in Google Analytics 4 let you add the total row and up to five table rows from a detail report to its line chart, so you can compare how each row changes over time.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

Each selected row gets its own line, which makes differences between the rows easy to see.

This guide explains what plot rows are, how to plot rows in a detail report, and how to use them to compare traffic sources. 

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How to Exclude URL Query Parameters in Google Analytics 4

How to Exclude URL Query Parameters in Google Analytics 4(Step-by-Step Guide)

Updated: by Muhammad Adnan

To exclude URL query parameters in Google Analytics 4, use a Google Tag Manager (GTM) variable that sends a cleaned page_location to GA4. I show you each step below.

Universal Analytics (GA3) had a built-in setting for this. GA4 needs a GTM workaround: find the parameters in Explore, trim them with the Trim Query variable template, send the result as page_location, and verify it in DebugView.

URL query parameters are bits of information attached to a URL after a question mark (?). They pass data between pages, track marketing campaigns, and personalize user experiences. In GA4, they can clutter your reports, skew your data, and raise privacy concerns.

This guide is for site owners and analysts who want clean page URLs in GA4 reports. I recommend following the steps in order and testing in GTM Preview mode before you publish.

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Google Analytics Organic Shopping

Google Analytics Organic Shopping: Tracking Un-Paid Product Traffic

Updated: by Muhammad Adnan

GA4 organic shopping data shows how many sessions reach your store from unpaid shopping sources, which pages those visitors land on, and whether they convert.

Analyzing GA4’s organic shopping data lets you see how users discover your products through search engines and optimize your website and marketing to attract more organic shoppers.

This guide shows where to find Organic Shopping in GA4, how to filter it by landing page, and how to grow it. 

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GA4 Data Import (Ultimate Guide 2026)

GA4 Data Import (Ultimate Guide 2026)

Updated: by Editorial Team

Have you ever wondered how you can seamlessly merge all your marketing and sales data into one powerful analytics platform? GA4 data import capabilities allow you to integrate various data sources, providing a holistic view of your user interactions and business performance.

Whether you’re looking to combine offline and online data, enhance your reporting accuracy, or gain a deeper understanding of your customer journey, GA4 data import is essential.

In this ultimate guide, we’ll walk you through importing data into GA4, offering step-by-step instructions to help you utilize this powerful feature.

Let us get started!

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Google Analytics Glossary

A Complete Google Analytics Glossary (2026)

Updated: by Editorial Team

Google Analytics is a powerful tool for understanding user behavior and measuring website performance. However, its terminology can be overwhelming for newcomers. This Google Analytics glossary gives clear, concise definitions for key Google Analytics terms.

All essential Google Analytics definitions are here: sessions and pageviews first, then advanced metrics and dimensions. Beginner or seasoned analyst, this GA4 glossary helps you navigate Google Analytics.

Knowing these terms in Google Analytics helps you read your data correctly. It also improves decisions about your website or app’s performance.

New to Google Analytics? Our beginner-friendly guide about learning GA4 covers the basics before you explore advanced terms.

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the benefits of Google Analytics 4

13 Main Benefits of Google Analytics 4 (Explained)

Updated: by Editorial Team

Do you want to know the powerful benefits of Google Analytics 4? If yes, you are in the right place.

For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.

In the digital age, analytical data is necessary for a successful business. Google Analytics 4 benefits you in your decisions and your marketing strategies.

In this article, we will discuss 13 top benefits of Google Analytics 4.

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What Data is Google Analytics Unable to Track

What Data is Google Analytics Unable to Track and Why Does It Matter?

Updated: by Editorial Team

Google Analytics data tells you how people interact with your online stores and websites. It tells how many people visit your site, which pages get the most likes, or where your traffic comes from. But is there some data that GA4 doesn’t quite track?

Even the best analytics tool has its limitations. In this blog, we will see what data Google Analytics is unable to track.

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GA4 Landing Page Report

How to Create a GA4 Landing Page Report

Updated: by Muhammad Adnan

To create a GA4 landing page report, open Reports, then Engagement, then Landing page, or build a custom report in Explore. Both show which pages visitors enter your site on and how those visits perform.

This guide covers the native Landing page report and three ways to build your own report, so you can pick the method that fits your workflow. 

In this article, you’ll learn how to create a detailed GA4 landing page report , customize it for your unique goals, and analyze the data to optimize user experience and boost conversions. By the end, you’ll have enough information and tools to turn your Google Analytics landing page report into powerful drivers of success.

Let’s get started!

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