Google Analytics 4 limits cap how many accounts, properties, events, dimensions and API requests a standard property can use. A standard account holds up to 2,000 properties, each property has up to 50 data streams, and each event can carry 25 parameters.
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
Knowing these limits helps you plan event tracking and data collection before you reach them.
In this article we’ll cover the Google Analytics Limits in terms of Data collection, GA4 event limits, configuration limits, APIs Quota & Limitations, Accounts, Properties, and other points in the standard version of Google Analytics.
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