To link Google Ads to Google Analytics, go to Admin > Product links > Google Ads links in GA4, click Link, choose your Google Ads account, and submit the link. You need the Editor or Administrator role on the GA4 property and administrative access to the Google Ads account.
If you run ads and use Google Analytics to track website traffic and user behavior, linking the two platforms lets you connect ad clicks to on-site behavior in one place.
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