Stay ahead with the latest tips, tricks, and updates on Google Analytics. Learn how to maximize your website’s performance with step-by-step guides and expert advice from Analytify.
To track Facebook Ads in Google Analytics 4, add UTM parameters to each ad’s destination URL, then open the Traffic acquisition report and view the Session source / medium dimension.
You can reach a large audience with Facebook Ads. Tracking the traffic that Facebook Ads send to your site shows which ads, ad sets, and campaigns bring visitors.
Continue reading “How to Track Facebook Ads in Google Analytics 4: A Complete Setup Guide”To see referral traffic in GA4, go to Reports > Acquisition > Traffic acquisition. Filter the Session source/medium column for sources ending in / referral. If you use WordPress, Analytify shows the same referral data directly inside your dashboard. No manual filtering needed.
Referral traffic in GA4 is traffic that arrives from other sites linking to yours. It’s separate from organic search, direct, and paid channels. Every click from a guest post, a review site, or a partner blog counts as a referral. Knowing where those referrals come from shows you which outside channels actually drive visitors.
GA4’s native reports bury this data behind several clicks and filters. That makes it easy to miss. If you run a WordPress site, Analytify pulls the same referral data into a WordPress-native dashboard. You won’t need to dig through GA4’s menus.
This guide covers what referral traffic in GA4 is and how to find it. You’ll learn to find it with Analytify or GA4’s native reports. It also shows you how to read source and medium data. Finally, it covers how to filter out spam and unwanted referrals.
Continue reading “How to See Referral Traffic in GA4”Are you looking for ideas to improve the ROI of your Facebook ad spend?
Every digital marketer knows Facebook has the most potential to generate leads and sales. That’s why marketers consider Facebook ads as a very high converting channel.
Continue reading “10 Facebook Ads Targeting Tips To Skyrocket Your Conversions in 2023”Relying solely on the quality of your product will fail to convert into sales. In today’s era, there are alternatives to everything. The reason why you need to understand Enhanced ECommerce Reports is that it is the key to winning in this consumer-centric business environment, as it helps you understand your users.
But how do you gather enough data to understand your users? And honestly, you might need data of long duration before you can make any solid judgment. Luckily you don’t need to do it yourself on a spreadsheet, Google Analytics does exactly that.
It gathers historical data about different metrics, such as how the different stages of your purchasing funnel are doing, what the overall conversion rate is for your online store, what the average order value is, and so on. In this blog, you will learn about the 5 Key Enhanced Ecommerce Reports you need to read for improving your sales.
Continue reading “5 Enhanced Ecommerce Reports That You Need To Understand Now”To use Google Analytics to increase traffic, I recommend finding which pages, channels, and content bring in traffic in GA4, then building on what works and fixing what falls short.
If GA4 is not set up on your site yet, I recommend this guide first: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
Website traffic is a core metric for judging SEO and digital marketing campaigns, so you need a way to measure the website traffic and find ways to improve your site’s structure and content. I show you how to use Google Analytics to increase traffic, with ten ways GA4 helps you uncover traffic patterns and areas of improvement.
Continue reading “How to Use Google Analytics To Increase Traffic (10 Easy Ways)”There is a confusion between the average session duration and average time on page. In this article, I’ll differentiate between these metrics.
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
There are different Google Analytics metrics that most of the internet marketers keep their eyes on. These metrics are the number of visitors, the number of returning visitors, page views, bounce rate, sessions, average session duration, and average time on page. Having a solid understanding of these metrics can help you to boost your audience and traffic.
Continue reading “Difference Between Average Session Duration And Average Time On page”To set up GA4 referral exclusion for PayPal, add paypal.com to the List unwanted referrals setting of your web data stream. In Admin, under Data collection and modification, click Data streams, select your web stream, click Configure tag settings, click Show all, open List unwanted referrals, add paypal.com as a condition, and click Save. GA4 then stops showing PayPal as the referral source for customers who return from checkout.
If GA4 is not yet connected to your site, I recommend the guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
Navigating the e-commerce analytics can sometimes feel daunting, especially when you notice oddities in your traffic sources. WooCommerce and Easy Digital Downloads stores often see payment gateway domains such as paypal.com listed as a referral source instead of the real traffic source.
If you accept payments through PayPal, GA4 can attribute transactions to PayPal instead of the source that brought the customer to your store. Excluding paypal.com from referrals returns credit to the original source.
This guide is for WooCommerce and Easy Digital Downloads store owners who see PayPal as a traffic source in GA4. It walks through the exclusion steps and explains what the setting changes in your reports.
Continue reading “How to Implement GA4 Referral Exclusion to Fix Misattributed Traffic? (2026 Guide)”WordPress Analytify is a powerful Google Analytics plugin to track website traffic and get all your website stats on your WordPress Dashboard. It not only shows stats on the dashboard, but the admin has the authority to show stats on the front-end for every single page and post and even for custom post types.
If you haven’t connected Google Analytics to your site yet, start with our guide on How to Set Up Google Analytics 4 and Connect it to Your WordPress Site? before adding this Listify integration.
WordPress Listify is a theme on which every user wants to know how many visitors visit their listing. For the second, this task is functionality is difficult for the website owner as there is no such functionality in the theme, but with WordPress Analytify, it can be done in seconds.
Continue reading “How To Integrate Analytify Pro With WordPress Listify Theme”WordPress Analytify is one of the most unique WordPress plugins ever. It makes a user’s life simple and saves a handsome amount of time by showing all their website stats on the WordPress Dashboard. Not only does WordPress Analytify have a WooCommerce addon that provides excessive data on each product, including the number of clicks on a product and how many time-specific products are added to the cart. Here we will discuss How To Add Your Domain On Google Analytics
But to start WordPress Analytify, the most important thing is to add your site first to Google Analytics. This process will be done in just 2 3 minutes.
Continue reading “How To Add Your Domain On Google Analytics”There are different things that considered while evaluating the website. Some people determine the value of a website based upon the traffic. Some of them look for the revenue, that a website is making.
Everyone has their own parameters to measure the value of a website. In this article, we will do the analysis of a website based on 8 Google Analytics Factors to Determine Website Worth.
For a complete walkthrough, see our guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
Before starting this out make sure you are already familiar with Google Analytics account, and you are using the Google Analytics on your website. If You own a WordPress website you can use Analytify to see the analytics right inside the WordPress dashboard.
Continue reading “8 Google Analytics Factors To Determine The Worth Of Your Website”
