Browse our collection of in-depth tutorials on Google Analytics, WordPress plugins, and SEO. Learn how to enhance your website’s performance with easy-to-follow, expert guides.
Do you want to know all about the email marketing best practices in 2026? If yes, you’re in the right place.
Email marketing means more than sending weekly newsletters. It means building real connections. It means making every message count.
These best practices work for every sender. Small business owners, marketing teams, and beginners all benefit. The right approach changes your open rates, click rates, and revenue.
Continue reading “21+ Email Marketing Best Practices 2026”In GA4, unique visitors are called Total Users. Find them in Acquisition in the Life Cycle Reports. You can also build a custom Explore report around the Users metric. Each person counts once per date range, no matter how many times they visit.
The most common reason this number looks wrong is a tracking gap, not a GA4 limit. The gap can be a missing tag, a duplicate tag firing twice, or a leftover GA4/Universal Analytics mismatch.
Below are the 5 steps to find Total Users in GA4. You also get the tracking errors that most often skew the count, and how to see it live in WordPress.
Continue reading “How to Track Unique Visitors in GA4 (5 Steps)”GA4 doesn’t track phone calls natively. Three methods fix that: Analytify, Google Tag Manager, or GA4’s native Ads import. Phone calls convert 10 to 15 times better than web leads. Tracking them closes a real reporting gap.
See our full guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?
GA4 doesn’t track phone calls by default. It only records web interactions like page views, clicks, and form submissions. Without call tracking, phone leads never appear in your conversion reports. Even real revenue-driving calls get missed.
Continue reading “How To Track Phone Calls In Google Analytics (3 Best Methods)”The top ecommerce metrics to track in GA4 are conversion rate, average order value, cart abandonment rate, ecommerce revenue, and traffic sources. This guide covers 12 ecommerce metrics in total and gives the GA4 report path for each metric that GA4 provides.
It’s no secret that the key to unlocking the success of any ecommerce business lies in understanding and monitoring the right metrics. Ecommerce metrics play a vital role in gauging your online business’s growth and identifying improvement areas.
Google Analytics 4 offers a lot of metrics. With GA4 ecommerce metrics, it has become even more feasible to keep an eye on key ecommerce metrics and optimize your ecommerce performance.
So, which are the top ecommerce metrics to track in GA4 this year? Let’s discuss this in detail.
Continue reading “10+ Crucial Ecommerce Metrics to Track in GA4”To set up a multilingual ecommerce website, choose a platform, install your store, translate your product content, set up language URLs, test every language, and offer multilingual support. For WordPress users, I recommend WooCommerce with a translation plugin, and Weglot is the easiest one to set up.
A multilingual ecommerce website lets you sell to customers in their own language, which removes the language barrier that prevents international visitors from buying.
This guide is for store owners who want to launch a translated store. I cover the six steps, from choosing a platform to testing the user experience and tracking performance with Analytify.
Continue reading “How to Set Up a Multilingual Ecommerce Website? A Technical SEO Guide”Are you running social media campaigns and wondering how to use Google Analytics for social media tracking?
Whether you’re tracking organic posts or paid campaigns, understanding Google Analytics for social media tracking can help you measure and optimize the performance of your social media strategies.
In the digital world, understanding the impact of social media on your website traffic is important. You need to track the outcomes and social media ROI of campaigns to understand the return on the resources and budget invested in them. With Google Analytics 4 (GA4), tracking social media traffic has become more insightful and user-friendly.
In this guide, we’ll explain how to effectively use Google Analytics to track social media traffic and how GA4 works with social media platforms.
Continue reading “How to Use Google Analytics to Track Social Media”To set up GA4 referral exclusion for PayPal, add paypal.com to the List unwanted referrals setting of your web data stream. In Admin, under Data collection and modification, click Data streams, select your web stream, click Configure tag settings, click Show all, open List unwanted referrals, add paypal.com as a condition, and click Save. GA4 then stops showing PayPal as the referral source for customers who return from checkout.
If GA4 is not yet connected to your site, I recommend the guide: How to Set Up Google Analytics 4 and Connect it to Your WordPress Site?.
Navigating the e-commerce analytics can sometimes feel daunting, especially when you notice oddities in your traffic sources. WooCommerce and Easy Digital Downloads stores often see payment gateway domains such as paypal.com listed as a referral source instead of the real traffic source.
If you accept payments through PayPal, GA4 can attribute transactions to PayPal instead of the source that brought the customer to your store. Excluding paypal.com from referrals returns credit to the original source.
This guide is for WooCommerce and Easy Digital Downloads store owners who see PayPal as a traffic source in GA4. It walks through the exclusion steps and explains what the setting changes in your reports.
Continue reading “How to Implement GA4 Referral Exclusion to Fix Misattributed Traffic? (2026 Guide)”Are you struggling with a high bounce rate when visitors leave after just one webpage on your site?
Don’t worry! In this guide, we’ll explain the bounce rate and the causes of the high bounce rate. We will also share 20 easy-to-understand strategies to improve bounce rate.
The lower it is, the more visitors you keep engaged, which can lead to more sales, signups, or your custom goals.
Get ready to transform those one-page visitors into happy explorers!
Continue reading “How to Reduce Bounce Rate? Proven Tactics to Increase Website Engagement”WordPress Analytify is a powerful Google Analytics plugin to track website traffic and get all your website stats on your WordPress Dashboard. It not only shows stats on the dashboard, but the admin has the authority to show stats on the front-end for every single page and post and even for custom post types.
If you haven’t connected Google Analytics to your site yet, start with our guide on How to Set Up Google Analytics 4 and Connect it to Your WordPress Site? before adding this Listify integration.
WordPress Listify is a theme on which every user wants to know how many visitors visit their listing. For the second, this task is functionality is difficult for the website owner as there is no such functionality in the theme, but with WordPress Analytify, it can be done in seconds.
Continue reading “How To Integrate Analytify Pro With WordPress Listify Theme”WordPress Analytify is one of the most unique WordPress plugins ever. It makes a user’s life simple and saves a handsome amount of time by showing all their website stats on the WordPress Dashboard. Not only does WordPress Analytify have a WooCommerce addon that provides excessive data on each product, including the number of clicks on a product and how many time-specific products are added to the cart. Here we will discuss How To Add Your Domain On Google Analytics
But to start WordPress Analytify, the most important thing is to add your site first to Google Analytics. This process will be done in just 2 3 minutes.
Continue reading “How To Add Your Domain On Google Analytics”
