How to Set Up the Paid Memberships Pro Tracking Addon by Analytify — Documentation page title

The Analytify Paid Memberships Pro Tracking Addon brings membership analytics directly into your WordPress dashboard.

Once active, Analytify tracks membership transactions, revenue, funnel performance, and member activity without requiring you to switch between WordPress and Google Analytics.

This guide covers installation, activation, and a full walkthrough of every report section in the PMPro dashboard.

Prerequisites: Paid Memberships Pro Tracking

Before installing the addon, confirm all four of the following are in place:

• A WordPress website
• Paid Memberships Pro (PMPro) plugin installed and activated
• Analytify (free version) installed and connected to Google Analytics (GA4)
• Analytify Pro plugin installed and activated

Once these are ready, you can enable the PMPro addon from the Analytify Addons panel.

Step 1: Install and Activate Analytify Pro

The PMPro addon requires Analytify Pro.

Before proceeding, make sure you have installed and activated Analytify Pro on your WordPress site.

Follow this complete guide to install and set up Analytify Pro:
How to Install and Activate Analytify Pro

Once installed, ensure your Google Analytics (GA4) property is properly connected in:
Analytify >> Settings

Step 2: Activate the PMPro Addon

After activating Analytify Pro, enable the PMPro addon:

• Go to Analytify >> Addons

• Locate Paid Memberships Pro Addon (listed under Pro addons)
• Click Install & Activate
  • If already installed, click Activate

Once activated, the addon becomes available in your Analytify dashboard.

Note: If the addon is not active, you may see a prompt like
“Unlock Google Analytics Tracking for Paid Memberships Pro” on this page.

Step 3: Access the PMPro Analytics Dashboard

After activation, you can view membership analytics inside WordPress:

• Go to Analytify >> Paid Memberships Pro (Membership Analytics)

The dashboard opens to the Overview section. Use the date range selector at the top right (From / To fields) to filter all data by a custom period, then click View Stats.

Overview Metrics of PMPro Analytics

The Overview section shows six summary cards and one percentage metric at a glance.

Metric	What It Measures
Transactions	Total number of online membership purchases in the selected period
Transaction Revenues	Total revenue from online membership purchases
Average Order Value	Average transaction value across all purchases
All-Time Active Members	Total active members from the start (not filtered by date range)
Active Memberships	Active membership entries in PMPro for the selected period
Conversion Rate	Percentage of sessions that resulted in a completed transaction
New Customers	Percentage of purchasers who are first-time buyers

PMPro Funnel

The PMPro Funnel visualizes the three-stage conversion path for membership sign-ups.

Metric	What It Measures
View Level	Number of visitors who viewed a membership level page
Checkout	Number of visitors who reached the checkout step
Purchase	Number of completed transactions

For each stage, Analytify also displays:

• Conversion Rate by Stages: the percentage of visitors who moved from that stage to the next
• Abandonment Rate: the percentage who dropped off at each stage

Use this for: Identifying where in your sign-up flow members are dropping off. A high abandonment rate at Checkout vs. View Level indicates a pricing or checkout friction issue.

Recent Membership Orders

This table lists individual membership transactions in the selected date range.

Metric	What It Measures
Order ID	Unique identifier for the membership order
Member	Name or identifier of the purchasing member
Level	The membership level purchased or changed to
Total	Order amount in your store currency
Gateway	Payment gateway used for the transaction
Date	Transaction date

Revenue by Membership Level

This table breaks down total revenue by membership level for the selected period. Columns: Level, Revenue.

Use this to identify which membership tiers generate the most income and where to focus pricing or promotion efforts.

Members by Level

This table shows how many active members are on each membership level. Columns: Level, Members.

Use this alongside Revenue by Membership Level to calculate average revenue per member per tier.

Discount Codes Performance

This table tracks the impact of discount codes applied to membership purchases.

Metric	What It Measures
Discount Code	The code used at checkout
Revenue	Total revenue attributed to orders using this code
Times Used	Number of times the code was applied in the period

Trial Conversion Statistics

This table shows how trial memberships converted to paid memberships in the selected period.

Metric	What It Measures
Metric	The conversion metric being tracked (e.g., trial starts, conversions)
Count	Absolute number of occurrences
Percentage	Conversion rate as a percentage of total trials

Churn and Retention Analysis

This table tracks membership cancellations and retention performance.

Metric	What It Measures
Metric	The churn or retention metric being tracked
Count	Absolute number of occurrences
Rate	Rate as a percentage of total active memberships

Payment Gateway Performance

This table compares transaction success across payment gateways.

Metric	What It Measures
Gateway	Payment gateway name (e.g., Stripe, PayPal)
Revenue	Total revenue processed through this gateway
Transactions	Number of transactions processed
Success Rate	Percentage of transactions that completed successfully

Revenue Breakdown

This table categorizes total revenue by type.

Metric	What It Measures
Revenue Type	The category of revenue (e.g., new, renewal, upgrade)
Amount	Total revenue for this type in the selected period
Percentage	This type’s share of total revenue

Step 4: Verify Paid Memberships Pro Tracking

To confirm that tracking is set up correctly:

Perform Test Actions

• Visit membership levels
• Complete a test checkout
• Upgrade or cancel a membership

Then Check Data

1. Go to Analytify >> Paid Memberships Pro
2. Look for recorded activity in the dashboard

Optional (GA4 Verification)

You can also verify tracking in Google Analytics:

• Check for membership-related events
• Confirm ecommerce conversions are being recorded

What Happens Next: Paid Memberships Pro Tracking

Once the addon is active:

• Tracking runs automatically
• No additional setup or coding is required
• Membership data continues syncing with GA4 in the background 

For any issues or queries, you can reach out to the Analytify support team for help.