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What Does Mean By “not set” Value in Google Analytics

You probably see the “not set” many times while going through your Google Analytics reports, Sometimes it bothers you.

 

The “not set” means when Google Analytics failed to receive enough information about a specific dimension. these dimensions might be referral URL,  Browsers, Geographics, and etc.

Google Analytics fails to receive such information because sometimes the customer does not allow the cookies on his site.