How to Track Google Analytics Top Selling Products in 2024

Do you want to know how to track Google Analytics Top Selling Products?

Understanding top selling products in Google Analytics can unlock insights that drive your sales strategy to new heights. It’s like having a sales crystal ball, but it’s better because it’s accurate and data-driven. In this blog, we will discuss in detail how to find and track Google Analytics top selling products for your eCommerce store.

Why Should You Use Google Analytics for Ecommerce?

Imagine having a crystal ball that could tell you exactly what your customers love and what they pass by. That’s Google Analytics 4 (GA4) for your e-commerce site. It’s not about spying on your customers; it’s about understanding them.

By tracking your GA4 top-selling products, you can sharpen your marketing strategies, adjust your inventory, and ultimately boost your bottom line. Let’s see why you must use Google Analytics to track your eCommerce products.

Improve Sales Performance

Google Analytics lets you track your sales performance and revenue, including conversion rates, average order value, and product performance. You can use this information to improve your cost strategy, the products you offer, and your marketing campaigns.

Improve SEO Marketing Strategies

 Along with tracking top-selling products, Google Analytics also lets you track how well your marketing campaigns, like paid search, social media marketing, and email marketing, are doing. It enables you to monitor the most searched products on Google so you can adjust your SEO strategy accordingly.

This whole information in one platform can help you make the most of your marketing budget and improve your marketing strategy.

Understand Customer Behavior

Google Analytics 4 gives you valuable information about customer behavior on your site, i.e., how customers find your site, what pages they visit, and how long they stay on it. The top selling products in Google Analytics give you a clear picture of what your customers love.

With this information, you can improve your site’s layout, content, and user experience to get more people interested and make more sales.

Locate Customer Segments

Google Analytics lets you divide your audience into groups based on demographics, behavior, and other factors. You can use this information to make your marketing and messages more relevant to each customer and keep them returning.

Site Performance

Google Analytics gives you information about how your site is doing, such as how long it takes for pages to load and how many people leave your site right away. With this information, you can improve your site’s performance and make it easier for people to use.

A Guide to Track Google Analytics Top Selling Products

Tracking your bestsellers in GA4 is more than just an innovative business technique. It’s a step towards understanding your audience and your market. 

Here’s a step-by-step explanation on how to track those valuable insights:

Step 1: Setting up Google Analytics 4 for Your Ecommerce Site

First, you need to ensure Google Analytics 4 is configured for your e-commerce site before you can begin tracking your best-selling products in a GA4 property. For this, you would need to set up Google Analytics account if you haven’t done so before. 

After this, you’ll need to design the GA4 property. Then, the main step is connecting your ecommerce site to Google Analytics. For this, you would need to add a tracking code. Manually inserting the code can be challenging.

If you are a WordPress user looking for GA4 top selling products, Analytify is a really convenient option. You have to simply install Analytify Pro, a WordPress plugin, on your WordPress site. Your website will be connected to your Google Analytics account automatically. 

But to track e-commerce sites and sell your products, you would need to install the WooCommerce Tracking Add-on.  Analytify supports Google Analytics eCommerce tracking for your WooCommerce and easy digital downloads store. Read out the guide on How to Install WooCommerce Tracking Add-on.

After you’ve done this, Google Analytics will start gathering information about the visitors to your website and their behavior.

Step 2: Installing The WooCommerce Tracking Add-on

In step 2, you need to install the WooCommerce Tracking Add-on. It supports Google Analytics eCommerce tracking for your WooCommerce store.  

After you’ve done this, Google Analytics will begin gathering information about the visitors to your website and their behavior.

Step 3: Tracking your Top Selling Products in Google Analytics

In your GA4 account, click on Reports. Then, navigate to Monetization>> Ecommerce purchases.

Scroll down the page. 

It will display your most searched products on Google and the ones bringing in the revenue. You can see product names, item revenue, and the total number of items sold.

You’ll see a table. This table lists all of the items that were sold. You can see the item names in the left column and the other metrics, like item view, add to cart, etc., next to it. You can view your best-selling products under the heading  Item purchase quantity. You’ll see the most sold items on top.

Step 4: Analyze Product Performance

Now, analyze the different important metrics to understand the performance of individual products. Consider metrics such as

• Item Revenue: How much money a product has generated.
• Purchase Count: The number of times a product has been purchased.
• Item View Count: How often was the product viewed?

Step 5: Comparing your Results with Amazon

If you sell products both on Amazon and also on your ecommerce site, you should compare your results generated by Google Analytics with Amazon.

Let’s learn how to find best-selling products on Amazon. It’s very simple. You can use Amazon’s Best Seller Rank to determine which products are the most popular on Amazon. Afterward, you can compare these findings with those for your best-selling goods to determine if there are any variations. This information will help you to optimize your inventory and marketing tactics.

How to Track Revenue in Google Analytics 4

It’s the same process as tracking the top selling products. In your GA4 account, click on Reports. Then, navigate to Monetization>>Ecommerce purchases.

 After scrolling down the page, you’ll see a table. On the right side, there will be 10 metrics. You can swipe the table to see other metrics. You can see the products that make the most money under the Item revenue heading next to the Item purchase quantity. The products that bring in the most money will be at the top of the list.

Next, analyze the Revenue Trends in the Monetization section. It shows you how revenue fluctuates over time, giving you a clear idea of sales trends for your top-selling items.

Track eCommerce Revenue from Your WordPress Dashboard

If you’re using Analytify, the best WordPress Google Analytics plugin, you can also track eCommerce revenue right from your WordPress Analytify dashboard.

To track eCommerce revenue reports on your WordPress site, navigate to Analytify >> Dashboard>> Monetization >> WooCommerce. You will start seeing your sales analytics on the WooCommerce Dashboard on your WordPress site.

You can track transaction revenue and average order value along with other important eCommerce tracking metrics, as shown in the screenshot below:

How to Find Most Visited Pages on Google Analytics

To find the most visited pages on Google Analytics,  you need to navigate to Reports>>Engagement>> Pages and Screens. Scroll down the page, and you will find a table showing you data about your pages, its views, and users with 10 metrics. You need to swipe the table from left to right to see all metrics. As shown in the screenshot below,

You can also share and download these reports by clicking the share icon at the top right corner.

To learn about sharing Google Analytics reports, read our blog: How to Share Google Analytics 4 Reports.

How to Track Most Visited Pages in Analytify WordPress Dashboard

You can track top pages by views from your Analytify WordPress dashboard. It will list the pages on your website that have received the most visits. 

You can see how long visitors spend on these pages under the Average Time metric. It can help you gauge the level of engagement with your content.

Next to this, you can also check the Bounce Rate. Find out whether people quickly bounce off or stay and explore more pages. 

Analytify makes this information easy to access in a user-friendly way so you can make data-driven decisions to improve your website’s performance.

Frequently Asked Questions

Conclusion

To keep tabs on your Google Analytics top selling products and gain insight into how they’re doing, Google Analytics 4 is an excellent tool. In this article, we’ve covered in detail how to find top selling products in Google Analytics and your WordPress Analytify dashboard.

We hope this article will help you improve your marketing and sales efforts by implementing e-commerce tracking, identifying your most popular pages, and generating personalized data.  You can use the information generated by GA4 to dominate the e-commerce market and outperform the competition.

To ensure your online store meets its full potential, you must know to ensure your online store meets its full potential.

Now, we would love to hear your answers. Let us know which eCommerce platform you use; WooCommerce or Easy Digital Downloads?

And did you know that Analytify makes Google Analytics for ecommerce stores so easy? Find out How To Enable Google Analytics Ecommerce Tracking.