Do you run social media campaigns and want to know how to measure social media ROI?
Businesses need to track the outcomes and ROI of social media campaigns because they need to understand the return on the resources and budget invested in these campaigns.
Continue reading “How to Measure Social Media ROI With Google Analytics (2022)”
Are you confused about Google Analytics events vs goals?
You are not alone. Even experienced users aren’t sure which one to use in a particular scenario. Google Analytics is a fantastic data tracking and reporting platform. However, you need to understand the use of goals and events to tag user interactions for further analysis properly.
Continue reading “All About Google Analytics Events vs Goals (Simple Guide)”
Do you want to know what is direct traffic in Google Analytics?
Direct traffic is a channel that people often see in Google Analytics. However, unlike other channels in the report that are clear in their meaning (for instance, social), direct can be a confusing term.
Continue reading “What is Direct Traffic in Google Analytics (Easy Guide)”
Are you looking for a way to track your website activity?
Or looking for a way to monitor website traffic, pages per session, and even the audience demographics?
And if you are a beginner or just starting out in the world of Digital Marketing, then using Google Analytics on your website will help you answer all of the following questions.
Continue reading “Ultimate Beginners Guide to Google Analytics (2022)”
Have you been thinking about how to track Facebook Ads in Google Analytics 4?
Facebook has a massive audience that you can reach via Facebook Ads. While marketers spend a lot of time deciding the audience, copy, and creatives, they often overlook tracking the results.
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Do you need to find the referral traffic coming to your website in Google Analytics?
Referral traffic is an important indicator of the performance of your digital marketing activities, and thus you need to check it frequently to find out the sources of referral traffic.
Continue reading “How to Find Referral Traffic in Google Analytics (An Easy Guide)”
Are you looking for ideas to improve the ROI of your Facebook ad spend?
Every digital marketer knows Facebook has the most potential to generate leads and sales. That’s why marketers consider Facebook ads as a very high converting channel.
Continue reading “10 Facebook Ads Targeting Tips To Skyrocket Your Conversions in 2022”
Relying solely on the quality of your product will fail to convert into sales. In today’s era, there are alternatives to everything. The reason why you need to understand Enhanced ECommerce Reports because it is the key to winning in this consumer-centric business environment is to understand you,r users.
But how do you gather enough data to understand your users? And honestly, you might need data of long duration before you can make any solid judgment. Luckily you don’t need to do it yourself on a spreadsheet, Google Analytics does exactly that.
It gathers historical data about different metrics such as how the different stages of your purchasing funnel are doing, what is the overall conversion rate for your online store, what is the average order value, and so on. In this blog, you will learn about the 5 Key Enhanced Ecommerce Reports you need to read for improving your sales.
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Are you looking for ways to grow your website traffic?
Traffic on your website is the most fundamental metric for measuring the success of your SEO and digital marketing campaigns. Therefore, you need a way to measure the website traffic and discover ways of improving the website’s structure and content.
Continue reading “How to Use Google Analytics to Increase Traffic (10 Easy Ways)”
There is a confusion between the average session duration and average time on page. In this article, I’ll differentiate between these metrics.
There are different Google Analytics metrics that most of the internet marketers keep their eyes on. These metrics are the number of visitors, the number of returning visitors, page views, bounce rate, sessions, average session duration, and average time on page. Having a solid understanding of these metrics can help you to boost your audience and traffic.
Continue reading “Difference Between Average Session Duration And Average Time On page”