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How To Enable Google Analytics Ecommerce Tracking

Do you want to track your eCommerce sales data for your WooCommerce or Easy Digital Downloads store with Analytify? 

To start tracking your eCommerce store, you need to enable the eCommerce tracking in your Google Analytics account. In this knowledge base article, we’ll discuss how to enable Google Analytics eCommerce tracking for your online store.

Requirements

Before we start, you will need to have the following things for your eCommerce store.

1. Install and activate the pro version of Analytify.
2. Google Analytics account integrated with your WordPress site.
3. For WooCommerce Store: Install and activate WooCommerce Add-on as you did for the Analytify PRO license. License activation is necessary to automatically receive updates on your plugins page like other plugins/themes.
4. For Easy Digital Downloads Store: Install and activate the Easy Digital Downloads Tracking Add-on the same as you did for the Analytify PRO license. License activation is necessary to automatically receive updates on your plugins page like other plugins/themes.

Enabling Google Analytics eCommerce Tracking in GA4

Google Analytics 4 doesn’t have one click  Enhanced Ecommerce setting like Universal Analytics. Instead, GA4 uses an event-based model that lets you set up eCommerce tracking by creating custom events regarding your eCommerce purchases. Then, for eCommerce tracking, you need to send eCommerce events(activities) from your website to Google Analytics 4. Now there comes a question of how to send the data for these events.

Either you would need to add codes to your website manually to send these events to Google Analytics, or you can use Google Tag Manager or plugins like Analytify, which will automatically track without you adding codes.

Here comes the role of Analytify’s WooCommerce and Easy Digital Downloads tracking add-ons to support the process of eCommerce tracking. These add-ons will automatically start tracking ecommerce events, and you won’t need to do any technical coding. You’ll be able to see eCommerce tracking analytics on your GA4 dashboard without any extra hassle.

How to Track eCommerce Sales in GA4

With the support of Analytify’s Enhanced Ecommerce Addon for Woocommerce, you can track your Ecommerce sales in Google Analytics 4 without any obstacle. You can track the relevant data in Realtime Report. You can track Ecommerce Purchases under the Monetization heading.

You can have funnel exploration of the purchased journey right in your GA4 account under the Monetization section. This funnel will be automatically generated when you use Analytify’s Enhance Ecommerece add-on.

To see your Ecommerce sales data in Google Analytics 4, follow the steps below.

Step 1. Check the Realtime Report

This step will also verify if your Ecommerce setup is right. You can see events relevant to your Ecommerce sales here. 

1. Navigate to Reports >> Realtime in the menu on the left.
2. Scroll down to Events.
3. If Ecommerce events (view_item, add_to_cart) are happening on your site in real-time, they will be shown here. It means your Ecommerce setup is right. 

Step 2: Check Ecommerce Purchases Reports

Once you’ve set up Ecommerce and approved it, you can look at Ecommerce reports.

To track Ecommerce purchases, navigate to Monetization>> Ecommerce purchases.

You can see Items viewed, Items purchased, Items revenue, and many more metrics.

Step 3: Analyze the User Purchase Journey

Navigate to Reports >> Monetization>>User purchase journey. You will see an automatically generated funnel of all the steps of the purchase journey from session start to purchase, as shown in the below screenshot.

Step 4: Make An Ecommerce Custom Report In GA4

You can also make your custom Ecommerce report in Google Analytics 4. To make a personalized report about Ecommerce sales:

1. Navigate to Explore >> Funnel Exploration. Funnel exploration is helpful for seeing customized shopping funnel reports.
2. You can change your report by dragging and dropping dimensions like the Event name and measures like Event count.

Explore eCommerce Tracking Dashboard

You can explore eCommerce tracking straight from your WordPress dashboard if you are an Analytify user. All you need to install the relevant eCommerce addon i.e., Easy Digital Addon or WooCommerce Addon. 

 After the activation of the relevant eCommerce tracking addon, eCommerce tracking will automatically start without any complicated configuration. 

To see WooCommerce tracking reports on your WordPress site, navigate to Analytify >> Dashboard >> Monetization >> WooCommerce. You will start seeing your sales analytics on the WooCommerce Dashboard on your WordPress site.

To start tracking Easy Digital Downloads data on your WordPress homepage, click on the Analytify tab. Then, navigate to EDD.

You will see an overview report in a unique and intuitive way which is very understandable even for non-technical WordPress users. 

Final Thoughts

After completing the above steps, Google Analytics 4 (GA4) and Analytify should start enhanced eCommerce GA4 tracking. It will provide valuable insights about your customer behaviors and sales performance, aiding in optimizing your marketing strategies and improving your overall business performance. Always remember to verify that your tracking is working correctly to ensure accurate data collection.

Don’t forget our guide on How to Install and Activate WooCommerce Addon, which will help you to learn how to install/activate WooCommerce addon. You can also check our guide on how to  Install and activate the Easy Digital Downloads Tracking Add-on  for your Easy Digital Store.

If you need help to set up eCommerce Tracking in Google Analytics, look at the FAQs on the Analytify website or contact the Analytify support team.